Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

Marketing AI 333

Marketing AI Webinar Metrics Content Marketing Planning 333

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Automation Zoominfo Marketing & Strategy 242

Marketing Insider Group

MAY 9, 2023

You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. With so many ever-changing tactics and strategies , it’s hard to know where to start, let alone what delivers results. What Is Audience Engagement?

B2B Thought Leadership 328

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 328

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

ROI 305

ROI Webinar Metrics Privacy Content 305

Contently

OCTOBER 5, 2020

Every month or so, we host a webinar. We set a date, schedule a few announcement emails leading up to it, and a bunch of people register. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). percent of the total.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Unlock a wealth of data The dashboard transcends basic registration metrics.

Webinar Metrics 107

Webinar Metrics Marketo User-Generated Content Interactive Marketing 107

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 133

Webinar Metrics Education Lead Ranking Sales Qualified Leads 133

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Demo Video or Webinar. Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Leads 363

The Point

APRIL 4, 2024

As ever, a mix of gated and ungated content is always the best strategy. Instead, NetLine’s data suggests that buyers prefer the convenience of a format that is easy to download and consume at their leisure. One exception to this: on-demand Webinars. Ebooks remain the most popular format for B2B content, representing 39.5%

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

JULY 28, 2020

Primarily a tool for online meetings, Zoom also offers capabilities for hosting webinars, online chat, file sharing, and even enterprise phone system technology. There’s no app or software download required, and you can select your own personalized URL. Those scores were then combined to produce an overall rank. Total reviews: 45,666.

Enterprise Management 335

Enterprise Management Work Management Marketing Management Video Marketing 335

Vision Edge Marketing

NOVEMBER 28, 2023

In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. When it comes to strategy, knowledge is power. What happened?

Webinar Metrics 236

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 236

Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Guest post by Austin Cline.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Things to think about: Topics: Map out the topics you’re considering, and decide if you should focus on niche concepts that engage a particular subset of your audience or a more inclusive piece that casts a broader net of awareness.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Webbiquity

JANUARY 26, 2021

This diagram also introduced the ACKTT framework for content marketing strategy based on a udience needs, c ompetitors’ actions, high-potential k eywords, hot industry t opics, and content production t actics (formats). Influencer marketing is a key strategy within the earned-media channel. A sequence of emails.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JULY 19, 2022

Emails Sent. Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. This is a simple yet important leading indicator metric to track, particularly if you want to grow your brand presence online. Churn Rate. Renewal Rates.

Lead Scoring 306

Lead Scoring Lead Ranking ROI Enterprise Management 306

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Establish goals and KPIs.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 352

Planning Analytics Enterprise Management Work Management 352

Marketing Insider Group

FEBRUARY 13, 2023

As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies. Image Source: Cognism It’s important to note that the tone, targeting and style of each type of company’s marketing strategy will differ greatly.

Marketing Budget 344

Marketing Budget B2B Marketing B2B Planning 344

Martech

OCTOBER 18, 2024

It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Give your audience a choice. “Single-click” or “no-click” strategies.

Webinar Metrics 145

Webinar Metrics Bundling SMS Content 145

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. This type of data can tell you what content, brands, keywords, or topics are popular among audiences like yours. How to Use Buyer Intent Data to Fuel Your Content Marketing Strategies. Social media.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords. They’re the pillars of any solid content marketing strategy. Think about your target audience.

Copywriting 308

Copywriting Optimization Marketing AI FAQ 308

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Consider tracking the following engagement data points.

Lead Scoring 117

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 117

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started?

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. Because B2B lead generation is more than just a numbers game.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SendX

OCTOBER 23, 2018

The collection consists of some of the best subject lines used in some of the most successful email campaigns. Download the Full Swipe File The Curiosity Email Subject Line We humans, hate it when we are not able to complete a mental loop inside our head. Digital Marketer: “ [POLL] Can you answer this? ”

Best Practices 284

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 284

Marketing Insider Group

MARCH 3, 2025

A reader exploring general industry trends might not be ready for a consultation, but they may want a downloadable guide or webinar invite. Articles that rank well but have high bounce rates might need better engagement strategies. Writing with purpose ensures content speaks to the right audience at the right time.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

The Point

MAY 19, 2020

stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies? Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed. How does your current lead nurturing.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Scoring 293

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 294

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 294

The Point

APRIL 23, 2020

If someone found your blog through search results, how easy is it for that visitor to subscribe to the blog or downloaded related assets? Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Assess social media strategy. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263