SendX
NOVEMBER 9, 2023
As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response from our audience?
Ahrefs
NOVEMBER 9, 2023
In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.
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Top Rank Marketing
NOVEMBER 9, 2023
If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.
Zoominfo
NOVEMBER 9, 2023
With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
NOVEMBER 9, 2023
If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
NOVEMBER 9, 2023
One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory.
CopyBlogger
NOVEMBER 9, 2023
Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.
Martech
NOVEMBER 9, 2023
The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Read the full report for an inside look at how your peers are managing this year’s pressures and get deep insights on: Intent data Buying groups High-quality leads Marketing metrics that matter This report unpacks the data and technology strategies setting high performers apart.
Content Marketing Institute
NOVEMBER 9, 2023
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 9, 2023
When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry — almost like a horse race. At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey.
RebelMouse
NOVEMBER 9, 2023
Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.
Martech
NOVEMBER 9, 2023
Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin
Lake B2B
NOVEMBER 9, 2023
In the B2B landscape, data continues to remain at the forefront. But, what about data quality? Most data become obsolete in a matter of days. Moreover, if your data is inaccurate or invalid, your campaigns receive increased bounce-backs, which means a waste of time and resources. No wonder data enrichment has become a necessity for […] The post Data Enrichment Services: What is It and How Does It Work?
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Martech
NOVEMBER 9, 2023
The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. Longer prompts: GPT-4 Turbo will support prompts of up to 128,000 tokens, which is equivalent to around 300 pages of text.
Scoop.it
NOVEMBER 9, 2023
In the era of digital content, where attention spans are shorter than ever, marketers have only one question – how can we create content that resonates with the audience and persuades them to take action? Whether you’re a seasoned marketer or a passionate blogger, the ultimate goal is to captivate your audience and guide them toward action.
Visitor Queue
NOVEMBER 9, 2023
We’ve all been there, thinking of new and exciting ways to get your brand’s name out there. But, it’s not as easy as it sounds to create and publish content that is compelling and engaging. As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […] The post 10 B2B Content Marketing Tips to Use 2024 and Beyond appeared first on Visitor Queue Blog | Identify Website Traffic.
Hubspot
NOVEMBER 9, 2023
Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. The tempo is fast. The lingo is changing. And the culture feels more intense than other social media platforms. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Stevens & Tate
NOVEMBER 9, 2023
Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audie
EveryoneSocial
NOVEMBER 9, 2023
“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. “Why is that?” He’s 100% right. Every company has employees, customers, partners, etc., so why don’t they have an advocacy program? From what we see and hear, there are three main reasons why brand advocacy isn’t something that every marketing team is doing yet.
The Daily Egg
NOVEMBER 9, 2023
Creating personalized video messages and sending them to customers can be incredibly time-consuming—from crafting the script and recording a mistake-free clip to. The post Maverick Review appeared first on The Daily Egg.
Navigate the Channel
NOVEMBER 9, 2023
With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
The Daily Egg
NOVEMBER 9, 2023
Finding ways to streamline your customer service interactions while maintaining a level of useful responses that will actually help customers is a. The post LiveChatAI Review appeared first on The Daily Egg.
Fuld & Company Blog
NOVEMBER 9, 2023
Mike Ratcliffe , Senior Director at Fuld, recently sat down in conversation with leading War Game expert, Professor Leonard Lane from the Paul Merage Business School , University of California, Irvine , to explore how businesses can leverage war gaming to thrive in an ever-changing, complex, and competitive business environment. Fuld has been working with the school for over 15 years, successfully developing the concept of War Games and running workshops with the school’s business students
MarketMuse
NOVEMBER 9, 2023
Discover how MarketMuse's AI technology unlocks valuable client-focused insights for your content strategy and provides personalized metrics, competitive content analysis, and page optimization tools.
PureB2B
NOVEMBER 9, 2023
Explore common objections to AI in B2B lead generation and learn how to navigate and benefit from its transformative power.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Oktopost
NOVEMBER 9, 2023
Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 billion spent in the previous year.
Salesforce Marketing Cloud
NOVEMBER 9, 2023
Building a sales forecast is both an art and a science. Accurate sales forecasts keep your leaders happy and your business healthy. In this guide, we’ll explain everything you need to know about sales forecasting — so you can get a clear picture of your company’s projected sales and keep everyone’s expectations on track. We’ve organized this reference guide by the top questions sales teams have about the sales forecasting process, based on our internal conversations and m
SmartBug Media
NOVEMBER 9, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.
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