Drew Neisser
JANUARY 3, 2025
How do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three exceptional marketersJoy Neely, Heather Salerno, and Will Meier. From reclaiming past equity to aligning brands with new business goals, this conversation reveals the key strategies behind effective brand evolution.
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
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CMSWire
JANUARY 3, 2025
Exploring the year that was for contact centers and customer service and support and, yes, AI has had an impact on customer engagement. Continue reading.
Martech
JANUARY 3, 2025
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CopyBlogger
JANUARY 3, 2025
You may have already tried without success many of the common strategies to find clients as a freelancer, Continue Reading The post How To Find Clients As a Freelancer, Coach, or Entrepreneur appeared first on Copyblogger.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
JANUARY 3, 2025
/ A/B Testing The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples By Josh Gallant. Updated on January 3, 2025. 14 min read Ever found yourself clicking on a promising ad only to be met with a landing page that just didnt live up to the hype? Its like being excited for a movie and ending up in a theater with a screen thats too small and sound thats out of sync.
Martech
JANUARY 3, 2025
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.
B2BMarketing.net
JANUARY 3, 2025
As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and digital communication services, has its finger on the pulse of the evolving digital landscape. Hannah’s expertise highlights the tools, strategies, and innovations businesses need to stay competitive in the fast-changing world of B2B marketing.
Martech
JANUARY 3, 2025
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot
JANUARY 3, 2025
Starting up a business piece of cake. Keeping it going past the first year not so much. If youre like me, youre an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it's not always smooth sailing. The small business owners I've seen succeed shared two traits: resilience and a willingness to learn and take action.
Choozle
JANUARY 3, 2025
Starting a new job is an exciting milestone, but its often accompanied by uncertainty and the challenge of navigating unfamiliar territory. This experience is all too commonGallup reports that 88% of employees feel their companys onboarding process is ineffective. Research by Brandon Hall Group finds organizations with a strong onboarding experience improve new hire retention by 82% and productivity by over 70%.
Bluetext
JANUARY 3, 2025
The new year brings new opportunities to reimagine your brands digital presence. In 2025, web design continues to evolve, blending creativity with functionality to meet the needs of modern audiences. From minimalist aesthetics to performance-driven designs, these trends not only enhance user experience but also ensure your website remains competitive in an increasingly digital-first world.
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