Martech
JANUARY 23, 2025
What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.
Webbiquity
JANUARY 23, 2025
Guest post by Indiana Lee. Marketingprofessionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise i
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Content Marketing Institute
JANUARY 23, 2025
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
CMSWire
JANUARY 23, 2025
The challenge isn't replacing humans but reinventing how we integrate human skills into AI-driven experiences. Continue reading.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
JANUARY 23, 2025
Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 23, 2025
Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
illumin
JANUARY 23, 2025
In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat
Martech
JANUARY 23, 2025
Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.
The Daily Egg
JANUARY 23, 2025
A target audience includes the people who most likely want your product or service. Its a subset of your target market, which includes anyone who. The post 4 Steps To Get In Front Of Your Target Audience Tonight appeared first on The Daily Egg.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Acrolinx
JANUARY 23, 2025
Building a corporate voice from ground zero Here at Acrolinx, we love talking about tone of voice! Weve written about the reasons why you should care about it and how to define it. And now were helping you roll out your tone of voice across your enterprise. Because using a consistent brand tone of voice at all customer touchpoints is essential to creating unified customer experiences.
The Daily Egg
JANUARY 23, 2025
Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and. The post How to Be the Go-To Subject Matter Expert in Your Niche appeared first on The Daily Egg.
Acrolinx
JANUARY 23, 2025
Are you in marketing? Have you recently found yourself being asked to contribute to keeping churn levels low? Or are you in a customer services or support role? Are you finding yourself asked to focus more on keeping the brand personality through customer success programs and promoting real customer value, rather than just one-dimensional, snapshot CSAT scores?
Martech
JANUARY 23, 2025
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CMSWire
JANUARY 23, 2025
Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights. Continue reading.
Spiralytics
JANUARY 23, 2025
Whenever you’re free(and sometimes when you aren’t!)it feels like second nature to pull up a video or stream from your favorite content creator. Maybe it’s a travel vlogger taking you somewhere scenic, a gamer pulling off epic wins, or a lifestyle influencer sharing everyday tips. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop.
CMSWire
JANUARY 23, 2025
Customer data protection strengthens your cybersecurity strategy, but how do you get it done? Continue reading.
Champion Communications
JANUARY 23, 2025
As we near the end of the first month of 2025, we’re looking ahead to understand the key trends influencing the hospitality industry for the year ahead. One such trend that stood out at a recent Skift Megatrends event was “hyper- personalisation and capturing revenue beyond room facilities.” The report highlighted a significant shift among affluent travellers, who are increasingly fatigued by conspicuous consumption in hospitality.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
JANUARY 23, 2025
If youve ever worked with the Salesforce Lightning Design System (SLDS) and had to update components one by one, you know how time-consuming and frustrating the process can be. Global styling hooks streamline the process of building custom components within SLDS. These powerful tools help maintain design consistency and simplify development by using CSS custom properties to centralize key design values like colors and fonts.
Inbox Insight
JANUARY 23, 2025
Where B2B buyers are more empowered and informed than ever, how can businesses effectively drive demand? The brand to demand strategy has become essential for organizations looking to capture market share and build lasting customer relationships. By fostering brand awareness and trust early in the buyer’s journey, this approach aligns marketing efforts with the needs and preferences of decision-makers.
Unbounce
JANUARY 23, 2025
/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. And its not hard to see whyA/B testing is all about data. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.
Scoop.it
JANUARY 23, 2025
Online learning platforms have become indispensable tools for individuals seeking knowledge and skill development. A recent study projects the global online education market to grow by a CAGR of 12.9% in the next few years. This is driven by the demand for flexible and accessible learning opportunities. As online learning evolves, integrating curated content has become crucial for delivering personalized, high-quality learning experiences tailored to learners’ specific needs.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Marketing Blender
JANUARY 23, 2025
B2B lead nurturing is all about building trust, educating prospects, and guiding them through the buyers journey until theyre ready to take action. Many companies struggle with lead nurturing because they either rush the process or fail to have a structured system in place. Its not magic, its logic and strategy. Lead nurturing requires a strategic approach to ensure that marketing efforts translate into actual revenue.
Walker Sands
JANUARY 23, 2025
One of the common hurdles for beginning your website’s Search Engine Optimization (SEO) process is determining an effective strategy and implementation plan. You may wonder, Should I first address page titles, or implement a site map? Should I change page URLs to include keywords or add unique meta descriptions to my pages first? In this article, we are providing you with our time-tested, eleven-layered approach to developing and implementing a B2B SEO strategy for 2025.
ScanmarQED
JANUARY 23, 2025
In the world of data-driven decision-making, selecting the appropriate model for your data is a foundational step in unlocking actionable insights. Marketing dynamics can be complex, and additive and multiplicative (Log) models are each tailored to address specific analytical needs. In this short blog we will discuss these two approaches and explore in which situations each might be most appropriate based on the business questions to be answered.
Acrolinx
JANUARY 23, 2025
The demand for high-quality content has never been greater. As businesses expand globally, embrace the AI revolution , and cater to diverse audiences, the need for timely and engaging content has skyrocketed. Customers now expect personalized experiences across every touchpoint, from marketing campaigns to technical support. And organizations must deliver at scale to stay competitive.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot
JANUARY 23, 2025
Heres a major truth bomb for anyone working in sales: you dont close deals by talking at people. You close deals by understanding them; I know, I know this isnt a huge shocker. However, youd be This starts by understanding that instead of just selling to them, youve got to learn how to steer them toward a sale. This all happens by asking the right questions.
SalesIntel
JANUARY 23, 2025
At SalesIntel, we are dedicated to empowering businesses with the highest quality data, tools, and insights to drive their sales success. This commitment has earned us prestigious recognition on G2, the leading software review platform. We’re honored to announce that SalesIntel has been awarded multiple badges for Winter 2025, including: Easiest Admin Easiest to Work With High Performer Leader Users Love Us Momentum Leader These accolades reflect the unwavering trust and satisfaction of ou
Valasys
JANUARY 23, 2025
How can telecommunications professionals harness the power of AI to stay competitive in the industry? As the telecom sector faces increasing demands for faster, more efficient services, Artificial Intelligence (AI) is becoming a game-changer. More than half of telecom providers globally have either fully or partially integrated artificial intelligence and automation as of 2024 and only 3 percent had no plans to integrate the technology.
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