Martech
JANUARY 23, 2025
What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.
Webbiquity
JANUARY 23, 2025
Guest post by Indiana Lee. Marketingprofessionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise i
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Content Marketing Institute
JANUARY 23, 2025
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
The Daily Egg
JANUARY 23, 2025
A target audience includes the people who most likely want your product or service. Its a subset of your target market, which includes anyone who. The post 4 Steps To Get In Front Of Your Target Audience Tonight appeared first on The Daily Egg.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Acrolinx
JANUARY 23, 2025
Building a corporate voice from ground zero Here at Acrolinx, we love talking about tone of voice! Weve written about the reasons why you should care about it and how to define it. And now were helping you roll out your tone of voice across your enterprise. Because using a consistent brand tone of voice at all customer touchpoints is essential to creating unified customer experiences.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 23, 2025
Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
Acrolinx
JANUARY 23, 2025
Are you in marketing? Have you recently found yourself being asked to contribute to keeping churn levels low? Or are you in a customer services or support role? Are you finding yourself asked to focus more on keeping the brand personality through customer success programs and promoting real customer value, rather than just one-dimensional, snapshot CSAT scores?
Martech
JANUARY 23, 2025
Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.
illumin
JANUARY 23, 2025
In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
JANUARY 23, 2025
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.
CMSWire
JANUARY 23, 2025
Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights. Continue reading.
Martech
JANUARY 23, 2025
Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.
CMSWire
JANUARY 23, 2025
Customer data protection strengthens your cybersecurity strategy, but how do you get it done? Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Spiralytics
JANUARY 23, 2025
Whenever you’re free(and sometimes when you aren’t!)it feels like second nature to pull up a video or stream from your favorite content creator. Maybe it’s a travel vlogger taking you somewhere scenic, a gamer pulling off epic wins, or a lifestyle influencer sharing everyday tips. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop.
CMSWire
JANUARY 23, 2025
The challenge isn't replacing humans but reinventing how we integrate human skills into AI-driven experiences. Continue reading.
Champion Communications
JANUARY 23, 2025
As we near the end of the first month of 2025, we’re looking ahead to understand the key trends influencing the hospitality industry for the year ahead. One such trend that stood out at a recent Skift Megatrends event was “hyper- personalisation and capturing revenue beyond room facilities.” The report highlighted a significant shift among affluent travellers, who are increasingly fatigued by conspicuous consumption in hospitality.
Salesforce Marketing Cloud
JANUARY 23, 2025
If youve ever worked with the Salesforce Lightning Design System (SLDS) and had to update components one by one, you know how time-consuming and frustrating the process can be. Global styling hooks streamline the process of building custom components within SLDS. These powerful tools help maintain design consistency and simplify development by using CSS custom properties to centralize key design values like colors and fonts.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Inbox Insight
JANUARY 23, 2025
Where B2B buyers are more empowered and informed than ever, how can businesses effectively drive demand? The brand to demand strategy has become essential for organizations looking to capture market share and build lasting customer relationships. By fostering brand awareness and trust early in the buyer’s journey, this approach aligns marketing efforts with the needs and preferences of decision-makers.
sagefrog
JANUARY 23, 2025
Were kicking off 2025 with momentum and excitement, but before we leap ahead, were reflecting on the milestones that shaped our journey last year. Heres how we evolvedand whats next for Sagefrog in 2025! 1. Culture & Creativity: The Awards That Define Us Again, Sagefrog was honored as a Philadelphia Business Journa l Best Place to Work, reinforcing our vibrant company culture and the incredible people who make it happen.
Walker Sands
JANUARY 23, 2025
One of the common hurdles for beginning your website’s Search Engine Optimization (SEO) process is determining an effective strategy and implementation plan. You may wonder, Should I first address page titles, or implement a site map? Should I change page URLs to include keywords or add unique meta descriptions to my pages first? In this article, we are providing you with our time-tested, eleven-layered approach to developing and implementing a B2B SEO strategy for 2025.
ScanmarQED
JANUARY 23, 2025
In the world of data-driven decision-making, selecting the appropriate model for your data is a foundational step in unlocking actionable insights. Marketing dynamics can be complex, and additive and multiplicative (Log) models are each tailored to address specific analytical needs. In this short blog we will discuss these two approaches and explore in which situations each might be most appropriate based on the business questions to be answered.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Acrolinx
JANUARY 23, 2025
The demand for high-quality content has never been greater. As businesses expand globally, embrace the AI revolution , and cater to diverse audiences, the need for timely and engaging content has skyrocketed. Customers now expect personalized experiences across every touchpoint, from marketing campaigns to technical support. And organizations must deliver at scale to stay competitive.
SalesIntel
JANUARY 23, 2025
At SalesIntel, we are dedicated to empowering businesses with the highest quality data, tools, and insights to drive their sales success. This commitment has earned us prestigious recognition on G2, the leading software review platform. We’re honored to announce that SalesIntel has been awarded multiple badges for Winter 2025, including: Easiest Admin Easiest to Work With High Performer Leader Users Love Us Momentum Leader These accolades reflect the unwavering trust and satisfaction of ou
Valasys
JANUARY 23, 2025
How can telecommunications professionals harness the power of AI to stay competitive in the industry? As the telecom sector faces increasing demands for faster, more efficient services, Artificial Intelligence (AI) is becoming a game-changer. More than half of telecom providers globally have either fully or partially integrated artificial intelligence and automation as of 2024 and only 3 percent had no plans to integrate the technology.
Hubspot
JANUARY 23, 2025
Heres a major truth bomb for anyone working in sales: you dont close deals by talking at people. You close deals by understanding them; I know, I know this isnt a huge shocker. However, youd be This starts by understanding that instead of just selling to them, youve got to learn how to steer them toward a sale. This all happens by asking the right questions.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Valasys
JANUARY 23, 2025
Dealing with the challenges of adhering to regulations can be overwhelming for any company out there. With rules that keep changing and the demand for records that never seems to end, businesses are always on their toes trying to meet these requirements. Nevertheless, there is a silver lining in the form of entity management software specifically designed for managing entities- a game changer that makes this whole compliance affair much simpler and more straightforward than ever before.
Martech
JANUARY 23, 2025
Elon Musk may be right about the funding for Stargate. If you havent heard of Stargate (likely because you pay attention to things that matter), its a company that intends to invest $500 billion over the next four years building new AI infrastructure [data centers] for OpenAI in the United States. It was launched Tuesday with a press event at the White House, leading the press to call it Trump’s ambitious AI infrastructure venture.
Thinkers360
JANUARY 23, 2025
Here are some key considerations for CIOs based on findings from the annual Thinkers360 AI Trust Index, and responses from AI end users and AI providers. The Thinkers360 AI Trust Index examines the current state of trust in AI from both an AI end user and AI provider perspective as an annual pulse check on sentiment across various aspects of trust. The primary research survey was conducted in Q3 2024 among Thinkers360 members and the global community of AI end users and providers, and this years
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