Marketri

SEPTEMBER 18, 2024

As a business owner or CEO, you know that the changing seasons bring not only cooler breezes and football games but also the crucial task of setting your annual marketing budget. Over my many years of participating in the budgeting process, I’ve seen some great ways to approach it, and plenty of opportunities for refinement. Do you ever roll over the budget from last year with a slight increase to account for inflation?

Marketing Budget 62

Marketing Budget Marketing Budget Creation Budget Programs Lead Ranking 62

Act-On

SEPTEMBER 18, 2024

For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance. This involves mastering the cornerstones, like the data security of your customers’ personal health information (PHI). But it also means mapping out the corners of marketing where HIPAA risks may take you by surprise.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Cost 73

Cost Work Management Lead Scoring Lead Ranking 73

33Across

SEPTEMBER 18, 2024

33Across was recently named a Top Payor for H1 2024 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners. The post 33Across Acknowledged as Top Payor in H1 2024 OAREX Top Payor Awards appeared first on 33Across.

Demand 62

Demand Companies 62

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

SEPTEMBER 18, 2024

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.

Churn Rate 71

Churn Rate Paid Search Agency Case Studies Loyalty 71

Martech

SEPTEMBER 18, 2024

The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Paid Search Agency 68

Paid Search Agency Ads Brand Identity Branding 68

CMSWire

SEPTEMBER 18, 2024

Ready to glue your pizza? Neither is AI. Discover the weird, wild future of AI from Forrester’s Summit. Continue reading.

Google 78

Google Forrester eCommerce Personalization 78

Heinz Marketing

SEPTEMBER 18, 2024

By Tom Swanson, Engagement Manager at Heinz Marketing Marketers love quantifying things, but what about the qualitative data? Things got a lot easier to analyze when GenAI came onto the scene. I will show you how to use ChatGPT to build some data visualizations, conduct deeper analysis in qualitative data and connect that to quantitative. Happy analysis!

Marketing Mix 60

Marketing Mix Analysis Ethics Marketing & Strategy 60

protocol 80

SEPTEMBER 18, 2024

Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This year, HubSpot may have outdone themselves, though, as they aim to release not just a significant amount of updates, but perhaps some of the most influential, impactful, and consequential updates in recent years.

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Hubspot Tools Ad Building Marketing Strategy 53

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBrief - Marketing

SEPTEMBER 18, 2024

Today (Sept. 18) marks the UN’s International Equal Pay Day , which spotlights the organization’s efforts to realize “equal pay for work of equal value.” According to UN figures, the gender pay gap is estimated at around 20% across industries globally. In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Confessions of a B2B Marketer

SEPTEMBER 18, 2024

Shiv Narayan’s LinkedIn How To SaaS on LinkedIn How To SaaS Website Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days) Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation) Shiv's 120 signatured drawings: SaaS Marketing Simplified Shiv’s C-Level Marketing Training Program Private Equity Value Creation Podcast Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Conf

Acquisitions 52

Acquisitions Linkedin Paid Search Agency Marketing & Strategy 52

Televerde

SEPTEMBER 18, 2024

Business success is no longer just about providing good products and services—it requires delivering a seamless customer experience across every stage of the journey (from initial point of contact to retention) and every touchpoint (digital, analog, and in-person). Given that customer expectations and industry trends change at a rapid pace, businesses must implement agile strategies that improve the customer experience continuously over time.

Marketing AI 52

Marketing AI Marketing & Strategy Touchpoints Customer Satisfaction 52

AgencyEA

SEPTEMBER 18, 2024

Staying ahead of the curve means embracing cutting-edge technologies, and AI is at the forefront of transforming how brands connect with their audiences. At EA, we’ve seen AI supercharge creativity, personalization and engagement at every turn.

Brand Identity 52

Brand Identity Branding Ad Agencies Creativity 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Televerde

SEPTEMBER 18, 2024

It’s no secret that in today’s business environment, customer experience is a critical factor in engaging and retaining customers at every stage. In many ways, customers care about their experience equally as much as the actual products and services they purchase—but managing the experience can be difficult and resource-intensive. Customer experience services can help fill the gap.

Marketing Management 52

Marketing Management Service Allocation Business 52

Experiture

SEPTEMBER 18, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. Automated marketing is a powerful tool for modern businesses, but its success depends on how well marketers can connect with their audience. At the heart of every successful automated marketing campaign is compelling content that speaks directly to customer needs, and a strategic approach to delivering that content.

Practices 52

Practices Automation Best Practices Thought Leadership 52

Madison Logic

SEPTEMBER 18, 2024

WATCH VIDEO Millennials care about what a brand stands for, not just what they sell. As Jamie Linville, Digital and Brand Sr. Manager at Lenovo, explains, millennial buyers are redefining B2B purchasing by looking beyond just price and product specifications. They’re more focused on what your brand stands for and how it aligns with their values. It’s crucial to adjust your ABM messaging with this shift.

ABM 52

ABM Account Based Marketing Marketing & Strategy Pricing 52

Experiture

SEPTEMBER 18, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. What to Know in the Wake of Apple’s iOS 18 Release In today’s rapidly evolving digital landscape, messaging has become a cornerstone of customer engagement. And short messaging services (SMS) — a standard whose development started over 40 years ago — has long been at the center of mobile marketing.

SMS 52

SMS Thought Leadership Mobile Marketing Marketing Automation Services 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

seo.co

SEPTEMBER 18, 2024

Working as a tax lawyer requires generating a steady stream of leads, and search engine optimization (SEO) for lawyers happens to be one of the best lead-generating methods around. SEO will get your law firm’s website to show up in search results whenever people in your area search for legal help on sites like Google, Yahoo, and Bing. The goal is to get your website to appear as close to the first page of results as possible, and when you achieve that, you’ll get more traffic and ultimately more

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring SEO 52

Lake B2B

SEPTEMBER 18, 2024

Healthcare is a competitive field and the internet is filled with overwhelming information about health and lifestyle. In such cases where the consumption of healthcare information is high, it becomes crucial to provide essential and authentic information to the target audience and patients.

Education 52

Education Email Marketing Marketing 52

Outgrow

SEPTEMBER 18, 2024

Outgrow Latest Product Update: Integration of Outgrow and Streak At Outgrow, we’re constantly working to enhance our platform and provide you with tools that make your marketing efforts more efficient and effective. Our latest update brings you a powerful integration of Outgrow and Streak. This integration will allow you to seamlessly connect your Outgrow leads with your Streak CRM, creating a more streamlined and effective workflow.

Outgrow 52

Outgrow Product API CRM 52

CMSWire

SEPTEMBER 18, 2024

At INBOUND 2024, HubSpot dropped its new AI-powered platform Breeze. Continue reading.

Hubspot 78

Hubspot Marketing Automation Services Paid Search Agency Inbound Marketing 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandwatch Marketing

SEPTEMBER 18, 2024

Social media automation tools can be a game changer for businesses and social media marketers. These handy tools can help you manage your online presence.

Social Media 52

Social Media Social Marketing Efficiency Automation 52

Valasys

SEPTEMBER 18, 2024

In today’s digital age, streaming sports live has revolutionized how fans engage with their favorite teams and athletes. No longer constrained by traditional television broadcasts, sports enthusiasts now have the flexibility to watch live games from anywhere, at any time. Streameast has emerged as a leading platform in this field, offering an array of features that cater to the needs of sports fans around the globe.

Lead Ranking 40

Lead Ranking Broadcasting Lead Scoring High Quality Lead 40

SmartBug Media

SEPTEMBER 18, 2024

Hubspot 59

Hubspot 59

Valasys

SEPTEMBER 18, 2024

Introduction Managing product data is a viable solution for your businesses as it helps exchange operations in business processes. Product information is a critical resource that can help create a new business or showcase the downfall of one. Accurate product data and proper management can help you manage the whole manufacturing process for the success of your organization.

Work Management 40

Work Management Marketing Management Software Organization 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

SEPTEMBER 18, 2024

Best Practices 42

Best Practices 42

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.

Social Media 70

Social Media Marketing Budget Social Marketing Marketing & Strategy 70

Inbox Insight

SEPTEMBER 18, 2024

Winning over B2B buyers is tough, which is why businesses are constantly seeking new ways to engage their target accounts and stand out in this competitive environment. One of the most effective ways they can do this is personalization through account-based marketing (ABM). Unlike traditional marketing methods that cast a wider net, ABM campaigns allow businesses to concentrate their efforts on the accounts that matter most; those that are most likely to drive revenue growth.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Marketing AI 52