Why B2B Marketers Need to Care About "Opportunistic Learning"
B2B Marketing Directions
JULY 27, 2024
One of the most profound developments in B2B marketing of the past two decades has been the emergence of empowered and independent buyers. When I launched this blog in 2010, my second post was about "The Age of the Self-Directed Buyer." The explosive proliferation of readily available information has been the driving force behind this development. Because of easy access to a wealth of information about almost every conceivable topic, business decision-makers now believe they can find whatever in
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