The Mx Group

DECEMBER 1, 2023

Engaging B2B content requires taking a journalistic approach. Here are five tips for creating B2B content that will move your buyers through the marketing funnel.

Top of Funnel 62

Top of Funnel B2B Content Marketing Funnels 62

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors.

B2B Sales 266

B2B Sales Effectiveness Work Management Marketing Management 266

Act-On

DECEMBER 1, 2023

Considering a new marketing automation platform? You’re not alone. 23% of companies switched their provider in 2022! Unnecessary complexity and low utilization are driving the “Big Switch.” Marketing orgs only use 33% of their martech capabilities. Is it time to make a switch? Signs You Need to Consider a Switch Do any of these sound familiar? If so, you may need to join the 23% who switched.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Planning 246

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful. This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like inf

Buyer Personas 164

Buyer Personas Barriers Click Rate Marketing & Strategy 164

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In some cases, each of these tactics may work. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

Sales Management 119

Sales Management Acquisitions Efficiency Top of Funnel 119

Top Rank Marketing

DECEMBER 1, 2023

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings of interest to B2B marketers contained in newly-published multi-channel marketing report data.

B2B Marketing 107

B2B Marketing Search Marketing B2B Google 107

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.

Marketing Management 113

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 113

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions.

Advertising Agencies 104

Advertising Agencies Advertising Advertisements Trends 104

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Marketing Institute

DECEMBER 1, 2023

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.

Planning 103

Planning Marketing & Strategy Paid Search Agency Marketing 103

The Daily Egg

DECEMBER 1, 2023

A free Session Initiation Protocol (SIP) trunk seems like a great way businesses and organizations can save money on their VoIP phone. The post A Free SIP Trunk is Normal – Here’s How You Save Real Money appeared first on The Daily Egg.

Organization 101

Organization Business 101

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. The consulting agency has helped you piece together a revamped holistic go-to-market process.

Process 98

Process Deliverability Work Management Thought Leadership 98

The Daily Egg

DECEMBER 1, 2023

The truth is, if your website doesn’t provide a good user experience (UX), your customers are less likely to return. Great UX. The post UXtweak Review appeared first on The Daily Egg.

Marketing Websites 96

Marketing Websites 96

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Seismic

DECEMBER 1, 2023

In the dynamic sales landscape, the success of a team often relies on collaboration and synergy among sellers. The ability to work cohesively, share insights, and complement each other’s strengths is the key to unlocking greater sales potential. What is sales synergy? Synergy is defined as the interaction or cooperation of two or more organizations, substances, or agents to produce a combined effect greater than the sum of their separate effects.

Verticals 59

Verticals Education Training Organic Leads 59

Single Grain

DECEMBER 1, 2023

Google finished rolling out the November 2023 Core Update, which is a significant milestone in their algorithm journey. Mastering the latest Google Core Update is essential for staying ahead of the competition and making sure your website’s visibility in search results. By understanding the intricacies of these updates and implementing effective SEO strategies, you can maintain and improve your website’s search rankings.

Google 59

Google Guidelines SERP High Quality Lead 59

LeanData

DECEMBER 1, 2023

LeanData was founded to solve three pain points commonly felt in Operations. Learn how LeanData troubleshoots and solves your GTM challenges. The post Tackling Pain Points in Operations: The Genesis of LeanData appeared first on LeanData.

Marketing Analytics Tools 59

Marketing Analytics Tools Account Based Marketing ABM Marketing Leads 59

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2BMarketing.net

DECEMBER 1, 2023

At the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. At Metadata, transparency is our thing, but this topic has been the silent partner in our conversations. Why the hush-hush? Well, let’s just say display ads haven’t been the star player in our marketing game.

Display 52

Display Advertising Agencies Advertising Advertisements 52

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes? It’s exciting, but maybe a little overwhelming, too — especially if you’re a Google Ads user trying to figure out what the shift means for your ad campaigns.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

DAGMAR Marketing

DECEMBER 1, 2023

Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of Google reps, who have suggestions for how our clients’ Google Ads accounts can be improved. And the resounding feedback we get from our clients after they’ve had a call with a Google rep is, “They told me dismissing recommendations would negatively impact our account.

Cost per Acquisition 52

Cost per Acquisition Paid Search Agency Google Ads 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Drew Neisser

DECEMBER 1, 2023

The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark. In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare , Bernd Leger of Cornerstone OnDemand , and Isabelle Papoulias of BackBox , who at the time of this interview were freshly into or just out of their own first 90.

CMO 52

CMO Ad Building 52

Leading Results Rambings

DECEMBER 1, 2023

Search Engine Optimization (SEO) is a powerful tool that can significantly impact a business's online visibility and success. However, it is essential to understand that the world of SEO is constantly evolving. Search engines, like Google, Bing, and others, are continuously refining their algorithms to provide users with the most relevant and valuable search results.

SEO 52

SEO Optimization Google Relevance 52

Fount Media

DECEMBER 1, 2023

How to Maximize Healthcare Email List Data Quality & Security There is a huge demand for healthcare email lists in B2B marketing to build business communications with potential prospects, as your end-customers are highly qualified surgeons, officers, or CEOs who are in the position of making decisions. You choose email The post Strategies to Improve Healthcare Email List Quality and Security appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Marketing & Strategy 52

Marketing & Strategy High Quality Lead Demand Marketing Prospects 52

Optinmonster

DECEMBER 1, 2023

Would you like to boost your marketing strategy with different content formats? Content marketing is vital for attracting an audience and winning leads and sales. As more businesses understand its importance, they are putting more resources into different types of content marketing. As part of the Content Marketing Institute’s (CMI) projections for 2024 , they surveyed nearly 900 B2B marketers.

Webinar Metrics 95

Webinar Metrics Top of Funnel Marketing Budget Content 95

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

flux.la

DECEMBER 1, 2023

Financial technology, or fintech, has revolutionized the way we interact with and manage our finances. It has disrupted traditional banking systems and paved the way for a more inclusive and accessible financial landscape. One individual who has made significant strides in the fintech industry, championing the cause of democratizing access to finance, is Kazi Monirul Kabir.

Peer-to-peer 52

Peer-to-peer Enterprise Management B2B Thought Leadership Work Management 52