The Lead Agency

SEPTEMBER 22, 2024

Email marketing continues to be one of the most profitable digital channels, consistently delivering a high return on investment (ROI). According to the CMO’s Guide to Email Marketing, email campaigns generate an average ROI of 36:1, making it a vital tool in any B2B marketing strategy​. The benefits extend beyond just financial returns—email allows for [.

Email Marketing 62

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

B2B Marketing Directions

SEPTEMBER 22, 2024

With the fourth quarter of 2024 less than two weeks away, many B2B marketing and sales leaders will soon begin planning for 2025. To develop an effective go-to-market plan, it's vital to understand how the decision-makers in your target market(s) prefer to engage with potential suppliers at all stages of the buying process. Recent research by McKinsey & Company provides several important insights regarding B2B buyer preferences and behaviors that you should consider as you develop your go-to

Planning 61

Planning Customer Surveys Rules B2B Sales 61

Outgrow

SEPTEMBER 22, 2024

Product Update Alert! Now Use the Command Palette Functionality in Outgrow Welcome to Outgrow’s exciting product update for September 2024! We’re thrilled to introduce a powerful new feature to revolutionize how you create interactive content: the Command Palette. This update is designed to enhance productivity and streamline workflow within the Outgrow platform.

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Outgrow Product Custom Publishing Press 52

B2BMarketing.net

SEPTEMBER 22, 2024

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways, offering a personalized and organic way of generating leads and nurturing them into customers. You’ll learn: Why social selling is a powerful tool for modern sales professionals and businesses, especially on LinkedIn.

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Linkedin Cold Calling B2B B2B Sales 52

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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