Square 2 Marketing

MAY 21, 2024

Today, everyone is looking for improved performance in their marketing campaigns. CEOs are pushing CMOs to produce better results, and CMOs are challenging their campaign teams to increase leads, sales opportunities and revenue generated from all their marketing campaigns. But that’s easier said than done. It’s harder than ever for marketers to cut through the clutter, prospects are inundated with marketing outreach and the tools are getting better at keeping unwanted messages from your prospect

Campaigns 92

Campaigns Outreach Tips Marketing Prospects 92

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. Alan Antin, Vice President Analyst at Gartner, underscores this paradigm shift, noting GenAI solutions are swiftly assuming the role of substitute answer engines, usurping user queries traditionally executed within conventional search engines.

Enterprise Management 275

Enterprise Management Generation Lead Ranking User-Generated Content 275

Act-On

MAY 21, 2024

Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Hinge Marketing

MAY 21, 2024

Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising. But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again.

Studies 133

Studies Contingency Planning Peer-to-peer Thought Leadership 133

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

MAY 21, 2024

The multifaceted role of nurturing in consumer marketing, why it’s indispensable and how it can be implemented effectively. Continue reading.

Marketing 124

Marketing Effectiveness Loyalty CRM 124

RebelMouse

MAY 21, 2024

AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line.

Optimization 120

Optimization Lead Ranking Industry CMS CMS Development 120

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.

Marketing AI 119

Marketing AI Google Advertisements Advertising 119

Conversica

MAY 21, 2024

The post 3 Tips to Fill Your Pipeline with Sales Accepted Leads appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Tips 98

Tips Leads Lead Marketing Qualified Leads 98

Martech

MAY 21, 2024

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Planning 115

Planning Advertising Agencies Sample Statistics 115

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

PureB2B

MAY 21, 2024

Email authentication might just be the thing you need for successful B2B marketing, learn about how email authentication works and more.

Email Marketing 91

Email Marketing B2B Marketing B2B Marketing 91

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Paid Search Agency 112

Paid Search Agency Campaigns Ads Ad Building 112

Oktopost

MAY 21, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two department

Intent Data 87

Intent Data Intent Social Marketing Startups 87

Martech

MAY 21, 2024

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.

Creativity 108

Creativity Paid Search Agency Conversion Advertising Agencies 108

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

CMSWire

MAY 21, 2024

A centralized CX platform enhances AI's ability to improve customer experience with advanced analytics, personalization, and predictions. Continue reading.

Analytics 84

Analytics Personalization 84

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Marketing AI 106

Marketing AI Branding Brand Identity Paid Search Agency 106

Navigate the Channel

MAY 21, 2024

Kansas City, Mo. – ER Marketing is honored to receive three distinguished Communication Awards from the Academy of Interactive and Visual Arts at the 30 th annual Communicator Awards. These awards recognize the agency’s excellence in various categories, showcasing its commitment to delivering outstanding creative solutions and impactful results for its clients.

Interactive Marketing 73

Interactive Marketing Paid Search Agency Advertising Agencies Storytelling 73

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.

Paid Content 73

Paid Content CMO Paid Search Agency Spending 73

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Martech

MAY 21, 2024

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At its best, this strategy was measurable. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.

Lead Ranking 71

Lead Ranking B2B Marketing Marketing Qualified Leads MQL 71

CMSWire

MAY 21, 2024

Ignore the flirty bot, OpenAI’s big strategic play just became clearer. Continue reading.

Google 68

Google Generation 68

Schubert B2B

MAY 21, 2024

The digital landscape is quickly transforming. AI-based tools, like Chat GPT, enable businesses to create content on small budgets. As a result, the web is becoming saturated with media. To differentiate your company online, you need to develop fresh marketing strategies. So how can you refine your marketing strategy and stand out from competitors? Below we share 5 B2B marketing trends that will help you stay ahead in 2024. 1.

Trends 62

Trends B2B Marketing B2B User-Generated Content 62

CMSWire

MAY 21, 2024

The Fixer. The Partner. The Therapist. The Closer. Which chief customer officer are you? Continue reading.

Loyalty 68

Loyalty 68

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Engagio

MAY 21, 2024

Uncover why transparency in martech is crucial for success. Learn how Demandbase One™ offers visibility and control in your GTM strategy.

DemandBase 62

DemandBase Transparency 62

ClickZ

MAY 21, 2024

Explore the impact of Google's Gemini AI search technology and content access on marketers, advertisers and publishers

Search Marketing 59

Search Marketing Advertising Advertisements Google 59

HG Data

MAY 21, 2024

Drive actionable insights with best-in-class Technology Intelligence In a hyper-competitive market, HG’s Technology Intelligence offers some of the most compelling insights into prospective customers’ technology stack. Technology Intelligence combines IT install data, contract insights, spend analysis, Contextual Intent, Cloud Dynamics, and Functional Area Intelligence to uncover accounts with the highest propensity to buy.

Class 59

Class Analysis Intent Marketing Prospects 59

B2BMarketing.net

MAY 21, 2024

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis , and internationally renowned events B2B Ignite , The Global ABM Conference , and The B2B Marketing Awards , has announced the launch of the Propolis Marketing Leaders Series. This exclusive content series marks a significant step in providing a platform for senior marketing leaders across the US to address key business challenges and collaborate on innovative solutions and ideas.

B2B Marketing 52

B2B Marketing Paid Search Agency Peer-to-peer B2B 52

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

PathFactory

MAY 21, 2024

Content marketers strive to produce engaging content that resonates with their target audience, while navigating a ton of data and metrics. This is where Content Intelligence Platforms come into play. PathFactory is among many other platforms like Uberflip, Paperflite, Folloze, and Hushly that are leading the charge in revolutionizing how B2B marketers use content intelligence to streamline marketing operations and activate content.

Top of Funnel 52

Top of Funnel Buy Tools B2B 52

Metadata

MAY 21, 2024

It was 2021. Mike Winkelmann—also known as Beeple—sold the first non-fungible token (NFT) for $69 million. Bernie Sanders went viral, and we officially entered the COVID era. In 2021, I also joined Optimove as their Director of Marketing Growth & Ops. While that event didn’t make front-page news, it was a headline in my career because I got to use Metadata and MetaMatch for the first time.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52

Benchmark Email

MAY 21, 2024

A well-crafted company newsletter can be a powerful tool for engaging with your audience, driving traffic, and fostering brand loyalty. However, with a wealth of information at your fingertips, it’s essential to prioritize the content you include to ensure your newsletter remains relevant, valuable, and impactful. From understanding your audience to staying agile and adaptive,… The post How to Prioritize What to Include in Your Company Newsletter appeared first on Benchmark Email.

Newsletter 52

Newsletter Paid Search Agency Companies Advertising Benchmark 52