Webbiquity
DECEMBER 20, 2021
Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches.
Marketing Insider Group
DECEMBER 20, 2021
In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
DECEMBER 20, 2021
It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.
Marketing Insider Group
DECEMBER 20, 2021
Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Journal
DECEMBER 20, 2021
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required! The post How To Use Google Sheets For Web Scraping & Campaign Building appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
DECEMBER 20, 2021
Market your business effectively by adding text message campaigns to your marketing strategy. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 appeared first on Search Engine Journal.
Zoominfo
DECEMBER 20, 2021
Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.
Search Engine Journal
DECEMBER 20, 2021
If you own or manage any of the types of businesses in this article, you may need a dedicated server. The post Who Needs Dedicated Hosting – And Why? appeared first on Search Engine Journal.
OnMessage
DECEMBER 20, 2021
It is stunning to see one of the most prevalent breakdowns that exist in most organizations. Specifically, the communication breakdown relative to a company’s go-to-market strategy. When you survey leaders, managers and frontline employees, most of these critical stakeholders do not even know what the company’s go-to-market strategy is, let alone how the strategy [.].
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Liveintent
DECEMBER 20, 2021
In a recent podcast with Jason Oates, chief business officer at LiveIntent, ClickBank’s business development manager, Kyle Kostechka, points out that “[Email] is like Keith Richards at this point: everyone keeps thinking it’s dying, but it’s just still here kicking, just as viable as it was 10 years ago.” “Email’s like oxygen,” Oates adds in reply to Kostechka’s cheeky analogy. “It’s so important that you don’t even realize
Martech
DECEMBER 20, 2021
“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.
BOP Design
DECEMBER 20, 2021
Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. It’s always good to ask yourself questions – like what’s working and what’s not working. Keep a running list. Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. To help provide some inspiration, we put together a list of some of our favorite B2B websites and what we love about them.
SEMrush
DECEMBER 20, 2021
Looking to start 2022 armed with everything you need to help your agency and your clients grow their business? Check out our resource library to get started.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
DECEMBER 20, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, more of your customers (and your competitors’ customers) are up for grabs.
Benchmark Email
DECEMBER 20, 2021
Writing an email can be a daunting task. It’s not the length of the content that makes it difficult, as opposed to other forms of long-form content, like blog posts. However, emails can be tough because they’re more personal, impactful, and tell a lot of things in a few words. Penning a heartfelt welcome email… The post A Beginner’s Guide to Effective Email Templates appeared first on Benchmark Email.
Martech
DECEMBER 20, 2021
Image provided by STCHealth. A few years ago, STCHealth, a vaccine intelligence company headquartered in Phoenix, AZ, realized it was getting overwhelmed with consumers’ questions. They didn’t have the support team in place to meet such high demand. That’s when their VP of Customer success began researching chatbot technology to help solve this problem.
Ontraport
DECEMBER 20, 2021
Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?. Set up and track UTMs. Learn how to use UTMs to collect first-party data about where your leads and sales are coming from as you follow along with “Apple crushed Facebook’s ad tracking.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
DECEMBER 20, 2021
As organizations update their data strategy, new roles are often created so there’s more ownership of data and other digital assets. These roles go hand-in-hand with implementing marketing taxonomy, as two experts from data governance company Claravine recently discussed at our MarTech conference. At the very top, businesses are hiring Chief Digital Officers in part to restore trustworthiness in the data that marketing teams use, according to Michael Shearer, Sr.
Biznology
DECEMBER 20, 2021
As we race toward the end of another calendar year and begin to plan for the start of a new one, it’s important to pause and take stock of what’s happened in the last year. Progress is integral to our successes and survival, but sometimes that inertia deprives us of both learning opportunities and savoring life’s best moments. Before this year ends and the new one begins, here are some suggestions for ensuring we grab onto both.
Martech
DECEMBER 20, 2021
B2B marketing platform Integrate has announced a majority investment by the private equity firm Audax. The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate describes its mission as connecting data, channels and technology to drive account-based and person-based demand marketing at scale.
seo.co
DECEMBER 20, 2021
Ecommerce has reshaped the modern marketplace completely, making it unimaginable for businesses to function like they did only a decade or so ago. These days, we can’t imagine a world without online services and digital shopping avenues that are only a click away at all times. So, how do you cater to prospective buyers who don’t even want to leave their homes?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convert
DECEMBER 20, 2021
Interview with Deborah O’Malley of GuessTheTest. Data is the new currency of business. If you aren’t actively using data to challenge assumptions and see if your hypotheses hold up, you are operating at a disadvantage. One way to do that is through testing. But it’s not always easy to know which tests to run and what the results mean. And even if you do have a solid understanding of CRO, there’s always a chance that there might be biases in your testing, which could invalidate
SmartBug Media
DECEMBER 20, 2021
Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. You can complete these certifications through courses that have been developed as part of HubSpot Academy.
Buffer
DECEMBER 20, 2021
At Buffer, we're determined to help small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. As we finish off this year, we wanted to share some of our favorites. Wondering how we chose them? We particularly admire brands that: Have established a solid brand identity: The best brands ensure that everything from their products to their website and social content to their community engagement is consis
RDW Group
DECEMBER 20, 2021
With so much competition for people’s attention nowadays, collaborating (especially with your competitors) might not be the first strategy that … The post The Power of Collaborative Marketing for Competing and Non-Competing Brands appeared first on RDW Group.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Unbounce
DECEMBER 20, 2021
Back in the 1990s, you had two options for website backgrounds: a solid color or a repeating image. As a result, you’d see websites like this beauty : Image courtesy of UXPin. Unless you’re doing a weird bit, you don’t want your landing page to look like this. That’s because the background’s so busy, you feel overwhelmed… among other reasons. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your la
Sharpspring
DECEMBER 20, 2021
When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Recently, the trend in email marketing has been a move toward personalization and content that’s more effective at converting leads.
DivvyHQ
DECEMBER 20, 2021
Since no one has invented a real, working crystal ball to tell us the future, we're stuck with what's available: lots and lots of data. But how can you leverage predictive analytics data in content marketing? Let's take a look.
Expert insights. Personalized for you.
288 
Let's personalize your content