PureB2B

OCTOBER 24, 2023

Let's explore how display advertising and marketing can be used strategically to warm up cold marketing leads and revive closed lost opportunities.

Display 62

Display Advertisements Advertising Marketing Leads 62

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.

Social Media 123

Social Media Contacts Media Branding 123

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. These valuable insights can enhance your strategic approach, enabling you to more effectively connect with your target audience.

Linkedin 120

Linkedin Analytics Budget Programs Top of Funnel 120

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. “Teamwork is essential to a company’s success,” says John J.

Planning 123

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 123

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox, not marked as spam, and are optimized for various devices.

Service 107

Service Peer-to-peer Eloqua Opinions 107

Acrolinx

OCTOBER 24, 2023

Is it time to reconsider how marketing and communications work together for stronger brand building. Find out in this episode! The post Brand Building: Why Marketing Should Report to Communications appeared first on Acrolinx.

Marketing Report 105

Marketing Report Ad Building Branding Brand Identity 105

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.

Paid Search Agency 117

Paid Search Agency Ads Network Marketing Intent 117

Salesforce Marketing Cloud

OCTOBER 24, 2023

Here’s a take that may ruffle some feathers: Sales hasn’t changed since the days of merchants trading their wares in Mesopotamia. Not really. Sure, we may have more (powerful) sales tools and new methodologies. We’re even starting to harness AI to predict buyer behavior and respond to it more quickly. But, strip away all the nuanced strategy and tech, and sales remains simple: Identify a need and show how your product or solution meets that need while delivering positive econom

Work Management 104

Work Management Marketing Management Sales Management Lead Scoring 104

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Investment shifts. Martech investment across 19 categories, which stood at $13.2 billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023.

Acquisitions 115

Acquisitions Analytics Activities Advertising Channels 115

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

LeanData

OCTOBER 24, 2023

Whether you're in RevOps, SalesOps, or MOps, you carry the weight of the tech stack on your shoulders. Here's five reasons why Ops Pros are hesitant to take vacations. The post 5 Reasons Why You Don’t Take Vacations if You’re in RevOps appeared first on LeanData.

Lead Management 103

Lead Management Lead Marketing Qualified Leads Leads 103

Content Marketing Institute

OCTOBER 24, 2023

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.

Rules 102

Rules Advertising Benchmark Content Creativity 102

Heinz Marketing

OCTOBER 24, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Forget trying to plan a change out perfectly. I have tried, many times, and it does not work. Change success comes from having a rough plan and getting more specific as you go step-by-step. It is a squishy thing, but that is the nature of it. With each step you take, you get a clearer view of what the next will look like, and over time you start to see the full picture.

Tips 100

Tips Planning Work Management Buy 100

Benchmark Email

OCTOBER 24, 2023

Writer’s block is real. And when you only have a short amount of time to grab the attention of your newsletter subscribers, you’ll want to make sure your email content is next level. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas. Fortunately, artificial intelligence has evolved… The post 10 AI Prompts to Help You Generate Newsletter Content appeared first on Benchmark Email.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

ClickDimensions

OCTOBER 24, 2023

Just like any valuable resource, data can become polluted and ineffective if not properly maintained. Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Square 2 Marketing

OCTOBER 24, 2023

It used to be common for CEOs to simply hire more salespeople when they wanted to grow. Today, CEOs are smarter and know that you can do more revenue with the same number of reps if you arm the reps with the right tools and techniques to make them more efficient and help them close more deals. But what are those tools? What are those techniques? It’s still a little more confusing than necessary when it comes to sales effort upgrades.

Tools 90

Tools Tactics Efficiency Best Practices 90

The Daily Egg

OCTOBER 24, 2023

From determining the best ways to connect with prospects to finding accurate contact information, sourcing quality leads can take a ton of. The post useArtemis Review appeared first on The Daily Egg.

Contacts 87

Contacts Lead Marketing Qualified Leads Leads 87

DivvyHQ

OCTOBER 24, 2023

What's the recipe for successful video marketing content? Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy.

Research 84

Research Video Marketing Marketing & Strategy Marketing 84

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

The Daily Egg

OCTOBER 24, 2023

Bloggers, small business owners, and marketing teams understand the importance of optimizing your website for search engines. With so many different tools. The post SEOPress Review appeared first on The Daily Egg.

Blogger 86

Blogger Small Business Marketing Search Marketing Marketing Websites 86

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. These valuable insights can enhance your strategic approach, enabling you to more effectively connect with your target audience.

Linkedin 81

Linkedin Analytics Budget Programs Top of Funnel 81

Hubspot

OCTOBER 24, 2023

Interview anxiety is real and can easily shake your confidence. To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. In this article, we’ll break down actionable interview preparation tips and cover: 6 Interview Preparation Tips to Ace Your Interview 10 Key Tips for Acing Zoom Interviews Like a Pro 18 Tips for Perfecting In-Person Interviews tips What to Do After the Interview How to Prepare for Y

Tips 81

Tips Impressions Positioning Practices 81

CopyBlogger

OCTOBER 24, 2023

Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart. Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger.

Branding 78

Branding Brand Identity Features Personalization 78

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization. He emphasizes consistently publishing engaging, human-focused content to drive long-term growth.

Enterprise Management 77

Enterprise Management Social Media Work Management Marketing Management 77

Anyword

OCTOBER 24, 2023

We’re overjoyed to announce our newest addition: Anyword Business! Anyword Business is for marketing teams who want to do more than just crank out copy. As AI becomes ubiquitous, the marketing teams that stand out will be the ones who leverage this technology to analyze past performance, improve existing content, and generate more targeted, on-brand, high-performing campaigns over time.

Lead Ranking 76

Lead Ranking Lead Scoring Business Advertising Benchmark 76

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Limited resources and workforce often make it challenging to keep up with the demands of content creation, coding, and search engine optimization (SEO). However, the rise of Artificial Intelligence (AI) is levelling the playing field.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Navigate the Channel

OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. We welcomed a sold-out crowd of 1,060 attendees from more than 400 companies across 13 different countries, and their energy didn’t disappoint as we kicked things off. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

MKT1

OCTOBER 24, 2023

We’re in the midst of annual planning season, aka the time of year where many teams spend a whole bunch of time planning and then never look at those plans again. There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Seismic

OCTOBER 24, 2023

Since 2015, built-in artificial intelligence has been a part of Seismic’s platform. A little over two years ago, we announced our AI engine , Seismic Aura. Since then, we’ve been consistently upgrading the Seismic Enablement Cloud with new AI-powered features. Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased excitement around its potential, many organizations are unsure of how and where to start.

Marketing AI 59

Marketing AI Work Management Marketing Management Marketing Analytics Tools 59