Vision Edge Marketing

JANUARY 28, 2025

Many of our customers operate in a competitive business landscape and are experiencing higher customer expectations than ever. Does that feel familiar to you? What they have learned is that a customer-centric strategy provides an excellent path for addressing both. A customer-centric growth strategy is more than just a buzzword ; it’s a proven approach that places the customer at the heart of every business decision.

Practices 154

Practices Work Management Marketing Management Best Practices 154

Marketing Insider Group

JANUARY 28, 2025

Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.

Social Media 172

Social Media Paid Search Agency Ads Branding 172

Webbiquity

JANUARY 28, 2025

By Kevin George. According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. So, when email marketers are faced with high email volumes and tight deadlines, they look to make cuts.

Template 141

Template Product Lock-In Email Campaigns 141

Martech

JANUARY 28, 2025

We’re a month-plus into iOS 18.2, released on Dec. 11, 2024, and we know a few things about the impact on email marketing. Although the picture is complicated a bit by a slow rollout and measurement made cloudy by past iOS releases. And now, with iOS 18.3 officially released, it’s clear that Apple is building on the email changes introduced in 18.2.

Privacy Protection 83

Privacy Protection Terms and Conditions Click Rate Opt-out 83

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Content Marketing Institute

JANUARY 28, 2025

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

Social Media 91

Social Media Advertising Benchmark Media Advertising Channels 91

Hinge Marketing

JANUARY 28, 2025

A few months ago, we wrote about positioning the undifferentiated firm. In that article, I described the benefits of specialization. Today, dear reader, we’re breaking into the vault (please dont tell my colleagues!) to share a bit of data that doesnt appear in the 2025 High Growth Study Executive Summaryand explore specialization from a different angle.

Work Management 71

Work Management Marketing Management Lead Ranking Differentiation 71

Sprout Social

JANUARY 28, 2025

Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesnt so you can consistently post high-quality videos that truly resonate with them. In this post, well show you how to track your Instagram Reels analytics.

Analytics 71

Analytics Eye-Tracking Social Media Ideal Customer Profiles 71

Go Beyond SEO

JANUARY 28, 2025

Optimizing your Google Business Profile is crucial for enhancing your online presence and attracting potential customers. But what does it take to truly stand out? In this guide, we’ll walk you through fifteen essential elements you must focus on for achieving success. Whether you’re new to the game or looking to refine your strategy, these tips are here to make your profile shine. 1.

Ideal Customer Profiles 60

Ideal Customer Profiles Profiling Optimization Google 60

ATAK Interactive

JANUARY 28, 2025

If youve been in the business world for an extended period, youre probably familiar with the sales, marketing, and customer service teams working independently. Although this was the norm, it led to duplication of work, an increased risk of errors, and inconsistent customer experiences. RevOps, or Revenue Operations, has continued to take the reins, helping businesses increase their ROI in a more organized manner.

Marketing & Strategy 78

Marketing & Strategy Business ROI Organization 78

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Ahrefs

JANUARY 28, 2025

Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases.

Branding 72

Branding Brand Identity Tactics Marketing 72

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Branding 65

Content Standard

JANUARY 28, 2025

The way we find information is changing at breakneck speed. Search has evolved from linking to websites with answers to delivering those answers directly and enabling real-time action. AI systems like SearchGPT gather and synthesize information to guide smarter decisions. At the same time, Google’s Gemini 2.0, with autonomous agents like Project Astra and Project Mariner, lets users complete tasks like booking flights or managing projects all from the search interface.

Long Tail Marketing 57

Long Tail Marketing Marketing & Strategy Intent SEO 57

Martech

JANUARY 28, 2025

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.

Marketing 66

Marketing Email Marketing Process Business 66

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Spiralytics

JANUARY 28, 2025

The digital landscape in the Philippines has seen massive growth over the years, fueled by affordable mobile data plans and increasing internet penetration. As of early 2024, there are 86.98 million active Filipino internet users, accounting for 73.6% of the population. From social media to streaming websites, digital platforms have become integral to both personal and professional lives.

Marketing Websites 62

Marketing Websites Marketing AI Advertising Agencies Paid Search Agency 62

US Data Corporation

JANUARY 28, 2025

In todays competitive business landscape, marketing isnt just about creating compelling messages; its about ensuring those messages reach the right audience at the right time. Marketers face constant pressure to deliver measurable results and prove the value of their efforts. This is where predictive analytics comes in, offering a data-driven approach to anticipate customer needs, improve targeting, and drive smarter decision-making.

Analytics 52

Analytics ROI Marketing & Strategy Marketing 52

Optinmonster

JANUARY 28, 2025

Timing is everything in marketing. Whether youre promoting a holiday sale, launching a flash deal, or trying to capture peak traffic hours, showing your campaigns at the right moment can make or break your results. Thats where OptinMonsters Campaign Scheduling feature shines. With OptinMonster, you can create high-converting popups, floating bars, and other onsite marketing campaigns in minutes.

Campaigns 52

Campaigns Planning Urgency Marketing Display 52

DAGMAR Marketing

JANUARY 28, 2025

BLUF: Yes, SEO is still worth the costs for small businesses. Thank you for attending my Dag-X talk Oh, you’re still here? Damn, I guess Ill have to explain a little more The Old-School Ways: Referrals, Local Ads, and the Good Ol’ Yellow Pages Lets take a quick trip down memory lane. Do you remember when word-of-mouth referrals were the bread and butter of every small business?

Small Business Marketing 52

Small Business Marketing SEO Paid Search Agency Advertising Agencies 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

B2BMarketing.net

JANUARY 28, 2025

The need for B2B marketing leaders to understand and consider the geopolitical context in these uncertain times was really brought home for me at the Propolis Leaders Forum this year, where we brought together 100 of the brightest and best marketing leaders from across the sector. Awareness of these macro-trends can enable and empower marketers to have the right conversations with other members of the C-suite.

B2B Marketing 52

B2B Marketing Work Management B2B Thought Leadership Ethics 52

Choozle

JANUARY 28, 2025

The digital marketing landscape is at a pivotal juncture. As Google moves closer to a zero-click norm, and platforms like Instagram, Reddit, and Chat GPT emerge as preferred search tools, the metrics marketers rely on to measure success are evolving. The focus is shifting away from clicks and traffic to something far more significanttangible business outcomes.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 52

Metadata

JANUARY 28, 2025

B2B marketers often seek ways to maximize Facebook ads and boost their ROAS. Understanding the trick to maximizing Facebook ads can make all the difference. Privacy regulations tighten and algorithms shift, so advertisers must adapt. If you face performance challenges or want more efficient budget use, this guide offers data-backed insights. Explore how Facebooks advanced targeting and creative optimization can drive meaningful outcomes for your B2B campaigns.

Allocation 52

Allocation Paid Search Agency Ideal Customer Profiles Enterprise Management 52

Valasys

JANUARY 28, 2025

It doesnt matter what industry your business is in. Climate change and growing geopolitical instability trends mean that your businesss supply chains are becoming increasingly susceptible to disruptions from natural disasters, increased tariffs, labor and technology availability, and economic fluctuations. If you dont plan for this unpredictability, delays, shortages, and increased costs are sure to affect your bottom line.

Ad Building 40

Ad Building Paid Search Agency Companies Work Management 40

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Metadata

JANUARY 28, 2025

Meta has consolidated its advertising framework into six core campaign objectives: Sales, Leads, Engagement, App Promotion, Traffic, and Awareness. For B2B marketers in the tech and SaaS space, understanding these objectives directly impacts campaign success and ROI. Each objective serves a specific purpose in your marketing funnel. Leads and Traffic objectives typically drive strong results for B2B companies, while Awareness and Engagement help build brand recognition and foster customer relati

Top of Funnel 52

Top of Funnel B2B Marketing B2B Thought Leadership Sales Qualified Leads 52

US Data Corporation

JANUARY 28, 2025

Telemarketing has been a go-to method for connecting with potential customers for years. Its ability to foster immediate, personalized conversations has made it a powerful tool for decades. However, to stay effective and evolve, telemarketing now requires a strategic, customer-first approach that leverages data, technology, and creativity to stand out.

Telemarketing 52

Telemarketing Trends Tips Creativity 52

Metadata

JANUARY 28, 2025

With over billions of monthly active users, Instagram has evolved far beyond its origins as a simple photo-sharing app. While many B2B marketers still view Instagram as exclusively B2C territory, this misconception overlooks a powerful reality: It’s not just about visibility; it’s about leveraging the platform to create demand and scale your net new pipeline.

Allocation 52

Allocation Webinar Metrics Ideal Customer Profiles B2B Thought Leadership 52

Lake B2B

JANUARY 28, 2025

In the world of B2B marketing, targeting the right audience is considered crucial. It presents both challenges and opportunities for marketers in the technology industry. Businesses in the industry must adopt precise, data-driven strategies. Here, the technology users email database enters the picture.

Practices 52

Practices Best Practices Business B2B Marketing 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Metadata

JANUARY 28, 2025

Facebook Messenger ads offer a direct and efficient way for B2B businesses to engage with prospects. By using this dynamic platform, you can generate more leads, automate communication for lead qualification, and potentially achieve a higher ROI compared to traditional advertising. What Are Facebook Messenger Ads? Facebook Messenger ads are a specialized advertising format that enables direct conversations between businesses and potential customers through Facebook’s Messenger platform.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Allocation Sales Qualified Leads 52

Martech

JANUARY 28, 2025

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO Marc Benioff said the company was doing a “hard pivot” and would be 100% about its Agentforce platform. “[Agentforce] is the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success,” he said at Dreamforce last September.

Marketing AI 58

Marketing AI Differentiation Hubspot Impressions 58

Metadata

JANUARY 28, 2025

Instagram ad targeting can be tricky, especially for B2B. If you want to get your ads in front of the right people, you need to understand how to use Instagram’s ad interests list. This guide will walk you through it and help you fine-tune your B2B Instagram ad strategy. How do Instagram Ad Interests for B2B Marketing Work? Instagram ad interests help you target users based on their professional roles, industry affiliations, and business behaviors.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52