Webbiquity
SEPTEMBER 5, 2024
Contributed post. As the CEO of a growing business (or someone who aspires to be), you may feel (at times) like you have everything figured out. You’ve got a great team, and in-demand product, expanding brand recognition, and the future looks bright. Image credit: Christina Morillo on Pexels But if your business grows exponentially, you may end up running into more problems down the line.
Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
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Content Marketing Institute
SEPTEMBER 5, 2024
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Martech
SEPTEMBER 5, 2024
It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which debuted in May, use Qualcomm chips which have a different architecture than the industry-standard Intel x86 — which most games are designed for. Microsoft told the Journal, “Players who want a high-performance native gaming experience may choose an alternate PC optimized for gaming.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
SEPTEMBER 5, 2024
Unlock the secrets to building a B2B brand with insights from 50 top CMOs. Learn proven strategies and key lessons for B2B branding success. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
SEPTEMBER 5, 2024
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).
SocialPilot
SEPTEMBER 5, 2024
Are you on social media? Of course, you are. But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters! We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.
Martech
SEPTEMBER 5, 2024
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools.
Acrolinx
SEPTEMBER 5, 2024
Terminology is like laundry. You’re never done. When one load finishes, there’s another one ready to go. – Daniela Fleck, Philips Healthcare, on Content Insiders What does terminology mean to you? Why does your organization need it, let alone a process to manage it? For global companies that target international markets, the need for clear and consistent terminology is now more important than ever.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Contently
SEPTEMBER 5, 2024
Creating a fintech case study can feel like a never-ending trip to the DMV. It requires navigating a maze of regulations and endless rounds of approval before the content gets its moment in the spotlight. Why bother with all the hassle? While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands.
Oktopost
SEPTEMBER 5, 2024
Eric Herzog CMO of Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo. Drawing from his own experiences, he contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible substance rather than being all fluff.
SmartBrief - Marketing
SEPTEMBER 5, 2024
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? For almost 30 years, the digital advertising industry has relied on third-party cookies to understand, target, retarget, track and report on consumers’ purchasing journey.
CMSWire
SEPTEMBER 5, 2024
As convoluted as the DX space has been since its origins, the past two years have been unique thanks to generative AI. Continue reading.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce Marketing Cloud
SEPTEMBER 5, 2024
Allow me to be a little blunt: businesses reflect their org chart to the customer way too often. Every interaction with a different department feels like a new starting point and reintroduction to the brand. That makes for a frustrating experience because the customer has to rewind to the beginning every time they engage with the brand. It’s the business version of the movie Groundhog Day.
Stevens & Tate
SEPTEMBER 5, 2024
Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations. So every six months, you may find yourself having to reintroduce your brand to a whole new group of buyers.
SmartBrief - Marketing
SEPTEMBER 5, 2024
Everyone knows that online reviews are now essential when it comes to deciding what to buy. Over 90% of people say that they are influenced by reviews. Therefore, if you use Google Reviews as a growth strategy, you can make a big difference in how people perceive your business and how much money you can ultimately make. Yet, it’s essential to note that Google Reviews strategies aren’t just about asking satisfied customers for feedback.
CMSWire
SEPTEMBER 5, 2024
Salesforce believes intelligent agents are poised to play a crucial role in reshaping customer experience. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
illumin
SEPTEMBER 5, 2024
Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Knowing and understanding which regulations affect your business ensures your adoption of AI is successful and sustainable. While AI technology is evolving faster than most governments can pass regulations, several pieces of existing legislation impact how AI can be developed and used.
Salesforce Marketing Cloud
SEPTEMBER 5, 2024
Click here for part 1 of this blog. Building an ecosystem for thriving customer-driven relationships is a two-step process. The first step is honing a strategy and org structure that can support seamless handoffs between your internal departments no matter where the customer is in their journey. The second is having the data foundation in place to engage with your audience on a 1:1 level and deliver what they need, when they need it.
Thinkers360
SEPTEMBER 5, 2024
15 Essential Resources for Thought Leadership Marketing We’ve searched the Thinkers360 Blog (#1 Thought Leadership Blog on the Web, Feedspot, 2021-2024) to pick out some of the most popular articles and research reports covering the topic of thought leadership marketing. Here’s our picks with direct links to the content and insights from our team. Want to run a thought leadership marketing campaign, B2B influencer marketing campaign, or get in front of the world’s premier B2B analysts and
Content Standard
SEPTEMBER 5, 2024
A Content Disrupted podcast with Jessica Gilmartin, CMO of Calendly Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Join us for a fascinating conversation with Jessica Gilmartin, the CMO and Chief Revenue Officer of Calendly. In this episode, Jessica explores the challenges and benefits of transitioning from startups to larger organizations, as well as her role at Calendly following a large funding round.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sage Marketing
SEPTEMBER 5, 2024
Looking for a top-notch CFO services in London? Running a business often requires the expertise of a Chief Financial Officer (CFO), but hiring a full-time one can be a significant expense for many companies. This is where CFO-as-a-service (CFOaaS) comes in. These companies offer a flexible and cost-effective solution, providing access to experienced financial professionals on a part-time or project basis.
Learn from the Pros
SEPTEMBER 5, 2024
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients’ needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM and marketing automation platform. This decision wasn’t made lightly, but after careful consideration and extensive comparison with other platforms, we’re confident that HubSpot is the superior choice for B2B marketing in today’s complex business landscape.
ClickDimensions
SEPTEMBER 5, 2024
Does Your Crisis Communication Plan Click? July’s CrowdStrike failure brought crisis and disaster recovery planning back to the forefront of everyone’s minds. As we watched the debacle play out online and on social media, it became increasingly clear that even when they knew what was going on, most companies weren’t adequately prepared to communicate with their customers.
Valasys
SEPTEMBER 5, 2024
The market for mobile app development has seen a tremendous expansion in recent years. Not only has the number of businesses investing in building applications risen but also the developers have increased. This has resulted in a great challenge for businesses looking to find suitable mobile app developers. There are mainly two choices when it comes to outsourcing talent in India.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Mereo
SEPTEMBER 5, 2024
A recent study by Sales Mastery found the average buying committee has 6.4 participants. Following this research over time, the size has grown — most likely the result of more IT projects driven from lines of business (LOBs). Members of the buying committee often have different motivations, as the impact of the problems that need to be solved and / or the outcome of the solution can differ from one buyer to another.
Scoop.it
SEPTEMBER 5, 2024
We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands. The omnipresence of social media has caused customers to expect deeper connections between themselves and brands.
RebelMouse
SEPTEMBER 5, 2024
In an era when misinformation can be rampant around the web, it’s so important to have trusted sources you can turn to for accurate news. One of the most credible sources, that you know you can trust, is quite simply your own team. John Byrne, founder and CEO of Raw Story , approached us with an interesting idea. He wanted to build an AI editorial tool from the ground up that was based on their content archives.
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