Martech
MARCH 28, 2025
Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years.
Sprout Social
MARCH 28, 2025
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
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Martech
MARCH 28, 2025
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
ATAK Interactive
MARCH 28, 2025
Artificial Intelligence (AI) is transforming industries, driving automation, and reshaping the future of work. However, understanding AIs vast landscape requires familiarity with its key concepts. Whether you're a CEO, a business strategist, or an AI developer, this comprehensive AI glossary for 2025 will help you navigate the AI revolution and make informed decisions about AI adoption.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
SmartBrief - Marketing
MARCH 28, 2025
Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3 in February 2025 a 7-point decline that marks the largest monthly drop since August 2021.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
MARCH 28, 2025
Salesforce Marketing Cloud has been kind of an accidental journey for me, says Gaurav Bhatia, Chief Marketing and Head of Retail Deposits at PenFed Credit Union. Bhatia joined PenFed, the nations second-largest federal credit union, five years ago and was tasked with making two products work for front- and backend tasks: Salesforce Financial Services Cloud and another marketing technology vendor.
SmartBug Media
MARCH 28, 2025
The healthcare industry is navigating a wave of transformationdigitally, operationally, and culturally. Between HIPAA regulations, evolving patient expectations, and siloed tech stacks, the need for connected, compliant, and scalable solutions has never been greater. In SmartBug Medias latest vidcast episode, How Healthcare Organizations Can Stay Ahead of Healthcare Compliance Changes with HubSpot, Paul Schmidt, Vice President of Marketing at SmartBug, was joined by Casey Peddicord, Senior Direc
Salesforce Marketing Cloud
MARCH 28, 2025
We are thrilled to announce that Juan Carlos Niebles , one of our talented researchers, has been named one of the top 100 in AI by the Artificial Intelligence Observatory in Colombia. This recognition is a testament to his groundbreaking work and significant contributions to the field of computer vision and artificial intelligence. About Juan Carlos Niebles Juan Carlos is a prominent researcher of Colombian origin who currently holds the position of Director of Research at Salesforce AI Research
LeanData
MARCH 28, 2025
Stop wasting time on messy data. Discover how lead matching in Salesforce and LeanData instantly transforms leads into revenue opportunities. The post How to Implement Lead Matching in CRMs (Salesforce Focus) appeared first on LeanData.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
CMSWire
MARCH 28, 2025
Audience segmentation based on values and behaviors, not age, drives deeper customer loyalty and higher ROI. It's time to rethink your marketing approach. Continue reading.
The Daily Egg
MARCH 28, 2025
In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters. The post Google Analytics (GA4) Allows Only 2 FiltersHere’s Why You Shouldn’t Use Them appeared first on The Daily Egg.
CMSWire
MARCH 28, 2025
AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency across the entire journey. Continue reading.
Contify
MARCH 28, 2025
Discover proven strategies to identify and capture new market opportunities using market and competitive intelligence.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CMSWire
MARCH 28, 2025
The latest AI platform on the block breaks down its logic for youperfect for campaign clarity and team trust. Just dont overlook the privacy fine print. Continue reading.
B2BMarketing.net
MARCH 28, 2025
If you havent checked it out already, our UK Agencies Benchmarking Report is chock-full of insights about the B2B industry. And if youre looking for the marketing agency that has gone through the most growth (percentage-wise) YoY, then read our blog below to check out the top 10. Before we get started, its worth noting that the Rising Stars we are highlighting are the top 10 agencies that reported the largest percentage increase in UK gross income.
Lead Forensics
MARCH 28, 2025
First, you need to understand how urgency and value perception can help your conversions. Then we’ll show you how to apply these psychological principles to enhance your B2B persuasion skills. How does urgency help drive action? Your prospects might be aware of your business, and they might be interested in your service or product, but interest alone doesnt drive action.
Drew Neisser
MARCH 28, 2025
Every ten episodes, Drew Neisser turns the mic on himself to tackle the biggest challenges facing B2B CMOs. This time, its all about navigating uncertainty. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, whats a savvy marketing leader to do?
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
DivvyHQ
MARCH 28, 2025
Creative teams thrive on innovation, but without the right structure, even the best ideas can get lost in endless email threads, scattered files, and missed deadlines. The creative process should flow smoothly, yet too often, it feels like a chaotic maze of feedback loops, stalled approvals, and last-minute revisions. Creative workflow solutions are designed to eliminate inefficiencies, streamline collaboration , and give creatives more time to focus on what they do best creating.
Valasys
MARCH 28, 2025
Miami currently has a thriving film and video production industry, thanks to large Hollywood productions and event production companies. Iconic films and TV shows like Scarface, Bad Boys, and Dexter have been shot in Miami. The city has also seen the rise of video production companies for both business and entertainment needs. Miami offers many locations, tax incentives, and skilled professionals.
Bluetext
MARCH 28, 2025
Why Crisis Management Matters More Than Ever In todays hyperconnected world, brands must be prepared to respond to crises in real time. Social media , instant news cycles, and viral content mean that missteps can escalate quickly. Whether its a cybersecurity breach, PR scandal , or regulatory issue, how a company handles a crisis can define its reputation for years to come.
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