Navigate the Channel
JANUARY 17, 2024
Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage is also exploding among adults, especially Millennials.
Martech
JANUARY 17, 2024
“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
JANUARY 17, 2024
When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start.
CMSWire
JANUARY 17, 2024
Know where you want your ecosystem to take your brand and the kind of experience you want to provide. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
JANUARY 17, 2024
Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how they simplify, standardize and collaborate to deliver better work more efficiently. Spoiler alert: It turns out that it’s some of our old familiar marketing operations friends — alignment, communication, governance, automation and the right partnerships. 1.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
JANUARY 17, 2024
AI is redefining SEO with smarter personalization and efficiency, but human expertise remains key. Continue reading.
Martech
JANUARY 17, 2024
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive.
CMSWire
JANUARY 17, 2024
The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning. Continue reading.
Salesforce Marketing Cloud
JANUARY 17, 2024
The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Extensive research shows that customers, both new and old, want more than just coverage and affordability.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 17, 2024
Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. This process continues throughout the implementation and pays off after the kickoff.
HG Data
JANUARY 17, 2024
G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence! In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG’s best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why this Winter HG Insights has leaped an unprecedented 74 spots to become a Momentum Leader in both of G2’s Sales […] The post HG Use Case: G2 Momentum Leader in Sales Intelligence and Marketing Accou
Top Rank Marketing
JANUARY 17, 2024
Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. It provides deep insights into what your ideal audience is looking for, and how you can provide it to them in a way they’ll notice. To do that, SEO analysis has to go deeper than surface-level results.
Hubspot
JANUARY 17, 2024
Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. Luckily for me, the Internet exists, and I can do quite a bit of research on my own. I can pinpoint the exact value of my current car, compare prices, and find the right car for me.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Convert
JANUARY 17, 2024
The search is changing as we speak. And it is happening too fast even for Google to keep up. How will online findability change in the course of this year and further on? Which SEO tactics will survive the change and continue to be effective? Will there be new tactics to embrace? Let’s try to figure this out! What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query.
Contently
JANUARY 17, 2024
When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience. To produce and publish original content consistently, financial marketers must find a way to tackle these complexities effectively.
Launch Marketing
JANUARY 17, 2024
Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned.
Salesforce Marketing Cloud
JANUARY 17, 2024
The sales environment is overwhelmingly digital. McKinsey & Company found that 80% of B2B buyers want self-serve digital options. It’s a similar story in B2C circles, where up to 70% of deals are closed online, depending on the industry. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
sagefrog
JANUARY 17, 2024
Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, finance and consulting, the nonprofit sector, and many other dynamic fields.
Oktopost
JANUARY 17, 2024
Demand generation is not just about the journey. It’s about the destination and then proving how you got there. Tracking metrics and proving ROI from demand generation has been historically tricky. Even today, 43% of content marketers need help to develop consistency with measurements. Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals.
Digilant
JANUARY 17, 2024
In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Let’s dive in. Check out our previous predictions featuring insights from FreeWheel , Or acle Advertising , and Audigent. How can advertisers leverage CTV to reach and engage their audiences throughout the entire funnel — and not just for awareness?
Confessions of a B2B Marketer
JANUARY 17, 2024
Eyal Webber-Zvik on LinkedIn Cato Networks' website Ben Brown on LinkedIn Session Media's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Person
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
sagefrog
JANUARY 17, 2024
Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, and many other dynamic fields. Situated in the state-of-the-art 20 F Street Conference Center, the remote satellite office on Capitol Hill features flexible meeting space and a stunning
Tiecas
JANUARY 17, 2024
Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. Table of Contents The Power of Content for Differentiating Your Brand Identify Your Target Audience Understand Your Unique Value Proposition Showcase Your In-house Expertise Educational Content and Thought Leadership Leverage Customer Testimonials and Case Studies Don
Metadata
JANUARY 17, 2024
When Rand Fiskin speaks, B2B marketers listen—even when it’s a hard pill to swallow. In his session from DEMAND , he said, “It’s the end of marketing attribution, friends. I know, Google and Facebook are going to try to convince you that you can still do marketing attribution as long as you pay them money, but I’m pretty skeptical.” Same, Rand.
Confessions of a B2B Marketer
JANUARY 17, 2024
Eyal Webber-Zvik on LinkedIn Cato Networks' website Ben Brown on LinkedIn Session Media's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sa
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Benchmark Email
JANUARY 17, 2024
The manufacturing sector is unique. It encompasses a wide range of activities, from producing small components to assembling large machines or vehicles. This sector is crucial for the economy as it not only creates products but also generates employment, contributes to trade, and drives technological advancement and innovation. In recent years, the manufacturing sector has… The post 12 Issues Affecting the Manufacturing Sector appeared first on Benchmark Email.
Single Grain
JANUARY 17, 2024
To build in public — the catchphrase that has captivated the tech and entrepreneurship world. A method where a startup’s journey is no longer confined to the four walls of an office or a Slack channel. Instead, it’s tweeted, blogged and even podcasted to thousands or perhaps millions of followers. Sounds a little scary, right? So why do some businesses expose practically every detail about their earnings, operations and plans?
Madison Logic
JANUARY 17, 2024
While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years. According to Accenture’s Cybercrime Study , 43% of cyberattacks are targeted at smaller businesses, yet only 14% are adequately prepared to defend themselves.
Expert insights. Personalized for you.
65 
Let's personalize your content