Square 2 Marketing
MAY 16, 2024
As the landscape of B2B marketing continues to evolve, a strategy’s effectiveness is measured by more than creativity or intuition – it’s gauged by metrics and key performance indicators (KPIs). You’ve likely heard the acronym KPI tossed around in business meetings. But how do you know which indicators to track, and do you really need them to scale your company?
CMSWire
MAY 16, 2024
When there’s no trust, there can be no value creation. Continue reading.
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Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
CMSWire
MAY 16, 2024
The playbook to navigate first- and zero-party data and foster customer loyalty through consent-based marketing. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
Ahrefs
MAY 16, 2024
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends.
CMSWire
MAY 16, 2024
How integrating DEI into business strategies doesn't just create a fairer workplace, but significantly enhances how customers perceive and interact with brands. Continue reading.
Ahrefs
MAY 16, 2024
Tracking the right metrics is crucial for SEO (search engine optimization) success.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
MAY 16, 2024
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs. Continue reading.
Martech
MAY 16, 2024
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. The group, which calls itself “The Senate AI Gang” ( Is there a secret handshake?
Content Marketing Institute
MAY 16, 2024
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
Martech
MAY 16, 2024
The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
illumin
MAY 16, 2024
Humor makes the advertising world go round, or at least it used to. A good laugh is known to drive sales and boost viewership. Many successful ads and commercials rely on comedy to build engagement and humor plays a central role in reducing ad fatigue. That being said, funny ads are less common than they used to be. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s.
Martech
MAY 16, 2024
Amperity, the customer 360 platform, is describing its new, composable CDP offering as the first “Lakehouse CDP.” This approach obviates the need for reverse ETL — the commonly used means of synching data from a data warehouse to an operating system such as a CDP — or data copying. Amperity Bridge will allow users to point and share data to and from a data warehouse.
Acrolinx
MAY 16, 2024
What is empathy? And why is it important in large organizations? Learn more about the benefits of empathic comminication in our blog. The post Empathetic Communication: Why is it Important at Work? appeared first on Acrolinx.
Litmus
MAY 16, 2024
Think about it: when was the last time you received an email that truly spoke to you? Not just your name slapped on the subject line, but content crafted specifically with your interests, preferences, and behaviors in mind. One that left you feeling like: hey, this truly is for me. Perhaps it was a recommendation for your next favorite book, a reminder about an abandoned shopping cart, or an exclusive offer tailored to your past purchases.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Televerde
MAY 16, 2024
Aligning sales and marketing is more than just a strategic move—it’s essential for success. This became especially clear to me at this year’s Forrester B2B Summit, where my colleague Lorena Hathaway and I had some eye-opening discussions about the critical need for these two functions to work together seamlessly. When sales and marketing aren’t on the same page, the consequences can be significant.
Optinmonster
MAY 16, 2024
Are you uncertain about your eCommerce business’s cart abandonment rate? If you want to fully understand how your online store measures up, you need to review reliable cart abandonment statistics to see how your metrics compare. In this article, I’ll share 9 important cart abandonment stats gathered from trusted sources. For each statistic, I’ll also explain why that data matters to your own cart abandonment strategy.
SocialPilot
MAY 16, 2024
If LinkedIn is one of the priority platforms for your social media marketing, then learning how to schedule LinkedIn posts is essential to maintaining a steady presence. Automating your LinkedIn posts can help you stay active and reach audiences in different time zones to increase engagement. Most top brands maintain an active presence on LinkedIn to keep their brand image fresh.
CopyBlogger
MAY 16, 2024
The problem with most best practice advice for marketing online courses is that it’s geared towards people who already have. Continue Reading The post How To Market Online Courses And Get Customers Now appeared first on Copyblogger.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
PureB2B
MAY 16, 2024
Here’s how DemandScience’s award-winning client experience team defines the difference for your demand generation success.
Anyword
MAY 16, 2024
I’m Mali, and I’ve been managing Anyword’s acquisition channels for over a year. I’ve been focusing on attracting new users to our unparalleled platform (and I’m totally unbiased). On a daily basis, I write ads for Facebook, LinkedIn, Google Search, and more. Creating content quickly was once a time-consuming task, limiting my ability to focus on campaign optimization.
SmartBug Media
MAY 16, 2024
Ready to deepen your customer relationships beyond the basics? The HubSpot Service Hub can be a powerful tool for facilitating seamless customer service within your organization—and properly setting up and configuring integrations helps to unlock the full potential of this system’s features. Take it from HubSpot : Savvy customer service teams help turn issues into opportunities.
The Customer
MAY 16, 2024
At the recent IAB Podcast Upfront in New York, some 20 audio brands made convincing presentations to some 200 media buyers, brands and agency attendees around the value of everything from innovative ad tech to celebrity shoulder rubbing. by E.B. Moss At this eighth annual pitch fest for the still nascent – but rapidly adulting – podcasting industry we learned about quality, quantity, trust and tech.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Outgrow
MAY 16, 2024
EPISODE 190: Reality Check: Lenovo’s GM of XR & Metaverse Vishal Shah on Balancing Innovation with Profitability Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Vishal Shah for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Vishal and here’s what we discussed about – 1.
Full Circle Insights
MAY 16, 2024
Marketing Ops roles are often subject to confusion, so we're here to clear up common Marketing Operations myths and truths.
Modern B2B
MAY 16, 2024
Let’s face it, executing excellent Account-Based Marketing (ABM) is challenging. All businesses, whether kickstarting with an ambitious pilot or managing mature programs, run the risk of conflicting priorities during campaign planning and strained team dynamics at the heart of execution. Aligning on measurement and optimisation of both tangible and intangible Key Performance Indicators (KPIs) – incorporating brand, reputation, relationships, and revenue – then creates an additional headach
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