Martech

OCTOBER 30, 2024

I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, “Who is your customer?” This may seem basic, but success in the basics spells success everywhere else. The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Lead Ranking Work Management 71

SendX

OCTOBER 30, 2024

Email marketing demands precision and expertise, particularly when navigating the complexities of deliverability about your emails ending up in the dreaded blacklist. This challenge confronts marketers across all levels of expertise, underscoring the need for advanced strategies seasoned marketers. And it's not always because you did something wrong, sometimes it's just a case of being in the wrong place at the wrong time.

Deliverability 195

Deliverability Demand Email Marketing Marketing Strategy 195

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

Top of Funnel 118

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 118

ATAK Interactive

OCTOBER 30, 2024

In the world of digital advertising, Google Ads has established itself as a high-impact tool for businesses aiming for measurable ROI. Yet, despite the promise of a seamless "dollar in, dollar out" scenario, Google PPC campaigns often bring unexpected challenges. To shed light on these issues, our Senior Growth Strategist Christine Packner joins the conversation, discussing three common PPC hurdles our clients face, and how we tackle them.

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PPC Google ROI Advertisements 78

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.

Webinar Metrics 109

Webinar Metrics Demand ROI Tactics 109

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Content 84

Content Business Companies 84

CMSWire

OCTOBER 30, 2024

Empowered, well-supported employees deliver better customer experiences. See how aligning employee experience with smart tech improves CX outcomes. Continue reading.

Loyalty 78

Loyalty 78

Oktopost

OCTOBER 30, 2024

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales

Demand Generation Agencies 71

Demand Generation Agencies Advertising Agencies Paid Search Agency Transparency 71

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the ri

Planning 73

Planning Allocation Barriers Paid Search Agency 73

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Optinmonster

OCTOBER 30, 2024

Are you struggling to turn leads into loyal, paying customers? In order to win sales, you have to nurture your leads throughout the customer journey. Each interaction counts, from the moment someone first visits your site to the point of making a purchase. If you overlook key steps in your lead nurturing process, you’ll miss valuable opportunities and see low conversion rates.

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Lead Nurturing Conversion Lead Ranking Lead Scoring 73

CMSWire

OCTOBER 30, 2024

Traditional metrics remain valuable, but they must be supplemented with more dynamic, real-time data that captures the nuances of today’s customer journeys. Continue reading.

Promotion 70

Promotion Social Media Analytics Media 70

Optinmonster

OCTOBER 30, 2024

Running an online contest is one of the fastest ways to drive traffic to your site, boost engagement, and grow your email list. Contests and giveaways help you connect with your audience in a way that feels fun rather than promotional. With the right strategy, an online contest can generate hundreds or even thousands of new leads. You can build a larger, more engaged audience for your business and start driving more sales right away.

Traffic 67

Traffic Sales Qualified Leads Generation Lead 67

Marketri

OCTOBER 30, 2024

Watch now to learn how to take your growth strategy to the next level. In today’s fast-paced market, business growth demands agility, expertise, and efficiency – yet many companies struggle with limited marketing resources, escalating talent costs, and inconsistent strategies. This is why the idea of fractional marketing is gaining popularity among growth-minded B2B companies.

Webinar Metrics 62

Webinar Metrics Demand Marketing & Strategy Paid Search Agency 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

OCTOBER 30, 2024

Sales isn’t just about telling and selling. It’s more about listening. And when you listen, you uncover a potential customer’s desires and challenges. To solve their problems, you need to ask the right open-ended questions. Let’s dive deeper into open-ended questions and how they help craft the perfect conversation to shape a winning sales conversation.

Work Management 62

Work Management High Quality Lead Sales Qualified Leads Lead Qualification 62

Salesforce Marketing Cloud

OCTOBER 30, 2024

We hear it everyday; marketers are at the forefront of unlocking AI. You’re being told to rethink your marketing strategies with AI , empower your teams to use it, and figure out how it can help transform your business. While AI promises to revolutionize everything from ad targeting to customer service, let’s admit it — there’s still a lot we don’t know.

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

CMSWire

OCTOBER 30, 2024

Break down content silos and boost efficiency with an omnichannel content strategy that ensures consistency and elevates customer experience. Continue reading.

Content 60

Content Efficiency Advertising Channels CRM 60

Bannerflow

OCTOBER 30, 2024

Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of the display ads of your dreams – if you dream about that sort of thing that is.

Creativity 52

Creativity Display Ads 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Directive Agency

OCTOBER 30, 2024

Leveraging the promotional power of LinkedIn can seriously accelerate the growth of your B2B SaaS business. Like any B2B marketing channel or touchpoint, taking the right approach is essential to ensure sustainable success—and a big fat return on investment for your efforts. Most B2B SaaS brands underinvest in their LinkedIn ad strategy. But here’s the thing… In the past 12 months, we’ve run $25M of LinkedIn ads for some of the biggest brands in SaaS.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

LeanData

OCTOBER 30, 2024

LeanData's BookIt Customer Survey revealed that 42% made the switch to BookIt from Chili Piper. Learn why here. The post Why Customers Are Choosing LeanData’s BookIt Over Chili Piper appeared first on LeanData.

Customer Surveys 52

Customer Surveys Automation Business Marketing Qualified Leads 52

Directive Agency

OCTOBER 30, 2024

Introduction At this point, new data breaches and cyber threats occur almost every day. Companies and consumers remain highly alert for stolen data notifications and system breaches. Unfortunately, this is the nature of the Internet and accelerated technological capabilities, leading to the growing demand for cybersecurity solutions. As a result, cybersecurity brands are presented with a significant opportunity to secure new business and help keep company systems and consumer data safe.

Paid Content 52

Paid Content Demand Generation Agencies Paid Search Agency Advertising Agencies 52

US Data Corporation

OCTOBER 30, 2024

Understanding your audience is crucial. The way people respond to messaging, what motivates them to buy, and the channels they frequent are influenced by more than just personal preferences—they’re also shaped by generational values. Each generational cohort—Gen Z, Millennials, Gen X, and Baby Boomers—has unique attitudes, preferences, and purchasing behaviors that have evolved with cultural, economic, and technological shifts.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Generation Loyalty 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

OCTOBER 30, 2024

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. So how can you speed things up and still deliver a quality experience? This is where AI -powered contact center automation comes into play to help your team work more quickly and efficiently, all while focusing their attention on the customer.

Contacts 52

Contacts Automation Trends Work Management 52

Bannersnack

OCTOBER 30, 2024

5 minutes read Twitter ad targeting provides businesses with powerful tools to reach their ideal audience on X, the platform formerly known as Twitter. According to Statista, X had over 429 million users worldwide in early 2024, with 106 million in the United States. This large user base gives advertisers many ways to make their campaigns more effective through careful targeting.

Twitter 52

Twitter Ads Marketing & Strategy Advertisements 52

Versium

OCTOBER 30, 2024

We’re excited to announce a strategic partnership that will enhance our ability to deliver personalized and effective communication campaigns. Versium has selected Textmunication as a trusted SMS/MMS partner. Textmunication is a leading provider of SMS and MMS messaging solutions, offering a wide range of features and capabilities to help businesses engage with their customers in a more meaningful.

SMS 52

SMS Advertising Agencies Features Campaigns 52

Salesforce Marketing Cloud

OCTOBER 30, 2024

The push/pull of hybrid work continues, with more business leaders planning to require workers to return to offices. Right now, though, one quarter of U.S. workers — more than 35 million people — work remotely at least part of the time. Many workers are resisting the call to return, even as business leaders say in-person attendance is necessary to succeed.

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Marketing AI Enterprise Management Work Management Marketing Management 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Experiture

OCTOBER 30, 2024

With the shift towards a privacy-first digital landscape and increasingly limited third-party cookie reach due to consent requirements, marketers need innovative ways to collect customer data. While cookie-based retargeting remains effective when users opt in, marketers must innovate how they collect customer data. Gartner reports that a whopping 76% of marketing leaders are concerned about the impact [.

Marketing & Strategy 52

Marketing & Strategy Gartner Privacy Opt-in 52

Bannersnack

OCTOBER 30, 2024

6 minutes read Snapchat ad targeting helps businesses reach and engage with younger audiences by using highly focused advertising. By learning Snapchat’s targeting tools, they have the chance to create stronger bonds with potential customers among its 347 million global users and improve their digital advertising results. A Longwood University study found that 66% of Snapchatters share stories when they’re out socializing.

Longwood 52

Longwood Ads Marketing & Strategy Advertisements 52

SalesIntel

OCTOBER 30, 2024

Crafting an effective email cadence is essential to maintaining engagement and guiding prospects through the sales funnel. Whether you are nurturing leads , onboarding new customers, or re-engaging with inactive contacts, a well-planned email sequence ensures your messages are delivered at the right time with the right content. In this guide, we’ll cover what email cadence is, the importance of timing and data, types of cadences for various use cases, and actionable tips to build a cadence that

Conversion 52

Conversion Top of Funnel Lead Ranking Marketing Qualified Leads 52