Martech

OCTOBER 30, 2024

I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, “Who is your customer?” This may seem basic, but success in the basics spells success everywhere else. The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Lead Ranking Work Management 114

SendX

OCTOBER 30, 2024

Email marketing demands precision and expertise, particularly when navigating the complexities of deliverability about your emails ending up in the dreaded blacklist. This challenge confronts marketers across all levels of expertise, underscoring the need for advanced strategies seasoned marketers. And it's not always because you did something wrong, sometimes it's just a case of being in the wrong place at the wrong time.

Deliverability 195

Deliverability Demand Email Marketing Marketing Strategy 195

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

Top of Funnel 140

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 140

Oktopost

OCTOBER 30, 2024

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales

Demand Generation Agencies 138

Demand Generation Agencies Advertising Agencies Paid Search Agency Transparency 138

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

OCTOBER 30, 2024

We hear it everyday; marketers are at the forefront of unlocking AI. You’re being told to rethink your marketing strategies with AI , empower your teams to use it, and figure out how it can help transform your business. While AI promises to revolutionize everything from ad targeting to customer service, let’s admit it — there’s still a lot we don’t know.

Work Management 111

Work Management Marketing Management Planning Paid Search Agency 111

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the ri

Planning 110

Planning Allocation Barriers Paid Search Agency 110

Salesforce Marketing Cloud

OCTOBER 30, 2024

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. So how can you speed things up and still deliver a quality experience? This is where AI -powered contact center automation comes into play to help your team work more quickly and efficiently, all while focusing their attention on the customer.

Contacts 102

Contacts Automation Trends Work Management 102

Optinmonster

OCTOBER 30, 2024

Are you struggling to turn leads into loyal, paying customers? In order to win sales, you have to nurture your leads throughout the customer journey. Each interaction counts, from the moment someone first visits your site to the point of making a purchase. If you overlook key steps in your lead nurturing process, you’ll miss valuable opportunities and see low conversion rates.

Lead Nurturing 84

Lead Nurturing Conversion Lead Scoring Lead Ranking 84

Salesforce Marketing Cloud

OCTOBER 30, 2024

The push/pull of hybrid work continues, with more business leaders planning to require workers to return to offices. Right now, though, one quarter of U.S. workers — more than 35 million people — work remotely at least part of the time. Many workers are resisting the call to return, even as business leaders say in-person attendance is necessary to succeed.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Content 110

Content Business Companies 110

Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.

Webinar Metrics 103

Webinar Metrics Demand ROI Tactics 103

Optinmonster

OCTOBER 30, 2024

Running an online contest is one of the fastest ways to drive traffic to your site, boost engagement, and grow your email list. Contests and giveaways help you connect with your audience in a way that feels fun rather than promotional. With the right strategy, an online contest can generate hundreds or even thousands of new leads. You can build a larger, more engaged audience for your business and start driving more sales right away.

Traffic 80

Traffic Sales Qualified Leads Generation Leads 80

Forrester B2B

OCTOBER 30, 2024

Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.

Forrester 92

Forrester B2B Marketing Management Account Based Marketing 92

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Launch Marketing

OCTOBER 30, 2024

For B2B companies, the ultimate question is, “How can I get more prospects into my B2B marketing funnel and move them down the pipeline?” This blog will not only provide you with tips to attract and engage with prospects but will also highlight what your B2B marketing funnel might look like, what marketing efforts should support each stage and the benefits of a well-defined funnel.

Top of Funnel 92

Top of Funnel Marketing Funnels Sales Qualified Leads B2B Marketing 92

CMSWire

OCTOBER 30, 2024

Break down content silos and boost efficiency with an omnichannel content strategy that ensures consistency and elevates customer experience. Continue reading.

Content 85

Content Efficiency Advertising Channels CRM 85

ATAK Interactive

OCTOBER 30, 2024

As we dive into the newest AI innovations from HubSpot, one release is generating considerable buzz: Breeze AI. Recently, Stephen Thiele, the VP of Product at ATAK Interactive, shared his insights on Breeze AI's potential. From its practical applications to its strategic advantages, here’s an in-depth look at what makes Breeze AI worth considering for marketing, sales, and service teams.

Buzz 78

Buzz Hubspot Interactive Marketing Practices 78

The Daily Egg

OCTOBER 30, 2024

UserTesting is a one-stop solution for UX research teams that conduct both qualitative and quantitative research. It has the tools most researchers. The post UserTesting Review–The Good and Bad appeared first on The Daily Egg.

Research 75

Research Tools 75

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

CMSWire

OCTOBER 30, 2024

Empowered, well-supported employees deliver better customer experiences. See how aligning employee experience with smart tech improves CX outcomes. Continue reading.

Loyalty 74

Loyalty 74

Only B2B

OCTOBER 30, 2024

Sales isn’t just about telling and selling. It’s more about listening. And when you listen, you uncover a potential customer’s desires and challenges. To solve their problems, you need to ask the right open-ended questions. Let’s dive deeper into open-ended questions and how they help craft the perfect conversation to shape a winning sales conversation.

Work Management 62

Work Management High Quality Lead Sales Qualified Leads Lead Qualification 62

CMSWire

OCTOBER 30, 2024

Traditional metrics remain valuable, but they must be supplemented with more dynamic, real-time data that captures the nuances of today’s customer journeys. Continue reading.

Promotion 72

Promotion Social Media Analytics Media 72

US Data Corporation

OCTOBER 30, 2024

Understanding your audience is crucial. The way people respond to messaging, what motivates them to buy, and the channels they frequent are influenced by more than just personal preferences—they’re also shaped by generational values. Each generational cohort—Gen Z, Millennials, Gen X, and Baby Boomers—has unique attitudes, preferences, and purchasing behaviors that have evolved with cultural, economic, and technological shifts.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Generation Loyalty 59

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Directive Agency

OCTOBER 30, 2024

Introduction At this point, new data breaches and cyber threats occur almost every day. Companies and consumers remain highly alert for stolen data notifications and system breaches. Unfortunately, this is the nature of the Internet and accelerated technological capabilities, leading to the growing demand for cybersecurity solutions. As a result, cybersecurity brands are presented with a significant opportunity to secure new business and help keep company systems and consumer data safe.

Paid Content 52

Paid Content Demand Generation Agencies Advertising Agencies Paid Search Agency 52

SalesIntel

OCTOBER 30, 2024

Crafting an effective email cadence is essential to maintaining engagement and guiding prospects through the sales funnel. Whether you are nurturing leads , onboarding new customers, or re-engaging with inactive contacts, a well-planned email sequence ensures your messages are delivered at the right time with the right content. In this guide, we’ll cover what email cadence is, the importance of timing and data, types of cadences for various use cases, and actionable tips to build a cadence that

Conversion 52

Conversion Top of Funnel Lead Ranking Marketing Qualified Leads 52

ClearVoice

OCTOBER 30, 2024

Brand guidelines are your north star — every marketer knows that. But over time, things change. Maybe you’ve launched new products, expanded into fresh markets, or maybe the visual tone that felt cutting-edge a few years ago now feels tired. So, how do you know when it’s time to take a closer look and refresh your brand’s playbook? And more importantly, how do you go about doing it without losing the essence of what makes your brand stand out?

Guidelines 52

Guidelines Brand Identity Branding Paid Search Agency 52

ATAK Interactive

OCTOBER 30, 2024

In the world of digital advertising, Google Ads has established itself as a high-impact tool for businesses aiming for measurable ROI. Yet, despite the promise of a seamless "dollar in, dollar out" scenario, Google PPC campaigns often bring unexpected challenges. To shed light on these issues, our Senior Growth Strategist Christine Packner joins the conversation, discussing three common PPC hurdles our clients face, and how we tackle them.

PPC 78

PPC Google ROI Advertisements 78

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Directive Agency

OCTOBER 30, 2024

Leveraging the promotional power of LinkedIn can seriously accelerate the growth of your B2B SaaS business. Like any B2B marketing channel or touchpoint, taking the right approach is essential to ensure sustainable success—and a big fat return on investment for your efforts. Most B2B SaaS brands underinvest in their LinkedIn ad strategy. But here’s the thing… In the past 12 months, we’ve run $25M of LinkedIn ads for some of the biggest brands in SaaS.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

Bannersnack

OCTOBER 30, 2024

6 minutes read Snapchat ad targeting helps businesses reach and engage with younger audiences by using highly focused advertising. By learning Snapchat’s targeting tools, they have the chance to create stronger bonds with potential customers among its 347 million global users and improve their digital advertising results. A Longwood University study found that 66% of Snapchatters share stories when they’re out socializing.

Longwood 52

Longwood Ads Marketing & Strategy Advertisements 52

MarketJoy

OCTOBER 30, 2024

In today’s competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. The Hidden Cost of Department Silos Sales and marketing misalignment creates a ripple effect that hits the bottom line hard.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Paid Search Agency Marketing Qualified Leads 52