Mon.Apr 08, 2024

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What You Need to Know About OpenAI CustomGPT

Marketing Insider Group

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements.

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The Unforeseen Consequences of Relying on AI in Marketing Strategies

CMSWire

There's a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. Continue reading.

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6 ways email marketing can elevate customer engagement and loyalty

Martech

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly.

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What Airlines Can Teach Us About Elevating Customer Experience (No, Really)

CMSWire

We may have progressed past post-COVID revenge travel, but we’re still traveling — and we’re not enjoying any of it. Continue reading.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websi

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5 Reasons Why a Content Audit Is Useful

Top Rank Marketing

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. This systematic review serves as a comprehensive health check for your brand’s online presence, surfacing issues that may be impeding your visibility and uncovering opportunities to make fast gains. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year.

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Hiring a business analyst: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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17 Ingredients You Need for Creating High-Converting Product Pages

Optinmonster

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good. If you want to have high-converting product pages, make sure you have the 17 ingredients in them. 17 Ingredients You Need to Create High-Converting Product Pages Here are the 17 ingredients t

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Email Marketing Mistakes and Blunders To Avoid

Trade Press Services

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Furthermore, four out of five respondents to a Litmus study of over 2,000 marketers said they’d give up social media initiatives before giving up email marketing.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Harness Customer Feedback for Product/Service Enhancements

SmartBug Media

Businesses are more competitive than ever, and you want to make sure your company has what it takes to create the best product or service of its kind. One part of this is implementing customer feedback to enhance your products and improve the customer experience. Let’s take a look at how to collect customer feedback and what you should be aware of throughout the process.

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5 Reasons Why a Content Audit Is Useful

Top Rank Marketing

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. This systematic review serves as a comprehensive health check for your brand’s online presence, surfacing issues that may be impeding your visibility and uncovering opportunities to make fast gains. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year.

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

But where do you even begin? With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. This is where data becomes your secret weapon. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024.

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Feedback Forms: 8 Form Types + 10 Easy Steps to Create

Outgrow

Feedback Forms: 8 Form Types + 10 Easy Steps to Create Everybody wants to know what people think about them. The same goes for businesses as well. Brand perception is significant for all types of businesses. Understanding how your brand is perceived through feedback forms can make or break your success. It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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5 Important Observations about the Evolution of Google SGE in March 2024

Brightedge

This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parserâ„¢ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

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What Is B2B Market Segmentation? Know All the How’s & What’s

Binary Demand

[ps2id id=’introduction’ target=”/]In the world of B2B account-based marketing solutions , understanding your B2B market segmentation is not just beneficial — it’s imperative, and here’s why: Unlocking strategic growth : In the quest for sustainable development, three fundamental pillars stand tall: offering a problem-solving product, identifying its pertinent audience, and carving out a distinctive niche amidst competitors.

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The art of scaling ABM

B2BMarketing.net

In the realm of account-based marketing (ABM), the expectation of the relationships between agencies and clients has evolved. Today, businesses seek partners capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Finding the right agency partner can literally make or break your program.

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Industry Roundtable: Sustainability

AgencyEA

Agency EA’s Sustainability Roundtable Last month we brought brand-side experiential marketing leaders together for our quarterly roundtable conversation with a focus on sustainability. Here’s our takeaways: REUSE OR REPURSE, ON REPEATE In an evergreen shift, brands are increasingly adopting a “reduce or repurpose” mindset forlonger lifecycles across event elements.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

But where do you even begin? With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. This is where data becomes your secret weapon. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024.

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Google Gemini Gets Smarter on Subscriptions & Gmail 

Valasys

8th April, New Jersey: Recent updates give hope about the upcoming transformations in the next-gen assistant, Gemini, by the engineers of Google. These innovations can re-tune the involvement of user as well as transform the relationship between users and Google in terms of how the company will benefit from AI technology. Here’s a breakdown of the anticipated transformations: Subscription Model: Gemini Unpacks the Secret Weapon – Premium Features Google is expected to evolve its Search pla

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Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies

Bluetext

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

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Industry Experts Advice: Strategies for Optimizing Event Technology

Valasys

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. From registration platforms to virtual event tools, there are myriad ways to enhance attendee experiences and achieve success. To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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The Ultimate TikTok Video Size Guide for 2024

SocialPilot

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit.

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Innovate with Confidence: The Benefits of API Management Software

Valasys

In today’s evolving world, businesses are always looking for ways to incorporate new technologies and streamline their processes. Application Programming Interfaces (APIs) play a role in enabling data and function integration across different systems and applications. In this article, we’ll delve into the advantages of utilizing API management software to drive innovation within your organization.

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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was instantly hooked. As a user for three years and now Metadata’s Head of Growth , I’ve seen firsthand how our platform can help B2B marketers of all stripes move the needle with smarter audience targeting , more accurate measurement, and op

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How to Structure a Google Ads Proposal: Essential Tips for Small Local Businesses

Valasys

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. By presenting a customized and thoughtful proposal, you’re setting the stage for a campaign that not only resonates with the target audience but also drives meaningful results.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Nicole Greene: Looking forward with AI

Martech

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users.