Launch Marketing
JULY 10, 2024
LinkedIn has surged to become one of the most utilized B2B platforms. With over 1 billion members and 67 million companies , the audience potential is vast, giving you access to key decision-makers, ideal prospects and more. As the platform has grown, so have the opportunities. As increasing lead generation is top of mind for many, companies are turning to LinkedIn to make this happen.
Webbiquity
JULY 10, 2024
Contributed post. Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers. Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition.
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Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Content Marketing Institute
JULY 10, 2024
Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
JULY 10, 2024
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Top Rank Marketing
JULY 10, 2024
B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. Let’s explore how video marketing helps B2B marketers and how to develop your own B2B video marketing strategy.
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
Benchmark Email
JULY 10, 2024
Email marketing is a powerful, but its effectiveness hinges on ensuring that emails reach their intended recipients. You may not know it, but there are two critical factors that play a significant role in email deliverability. They are domain verification and email verification. Although they might sound similar, these processes serve different purposes and are… The post Domain Verification and Email Verification: What’s the Difference and Why They Matter for Email Deliverability app
Martech
JULY 10, 2024
This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Only B2B
JULY 10, 2024
The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s true that sales teams often rely on intuition during interactions. But, this gut feeling can only take you so far. That’s why B2B intent data stats have become increasingly critical. They give you a comprehensive view to target the right clients.
Martech
JULY 10, 2024
Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.
Only B2B
JULY 10, 2024
The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s true that sales teams often rely on intuition during interactions. But, this gut feeling can only take you so far. That’s why B2B intent data stats have become increasingly critical. They give you a comprehensive view to target the right clients.
CMSWire
JULY 10, 2024
What some companies are gaining by taking advantage of the capabilities made available by AI in CX. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
33Across
JULY 10, 2024
AdMonsters' references 33Across's Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys. The post Cookie Cravings: Industries Still Nibbling on Third-Party Data As Privacy Sandbox Looms appeared first on 33Across.
Marketri
JULY 10, 2024
I recently took a trip to Spain, allowing myself to unplug from work and get immersed in another culture. Well, actually, I was looking forward to visiting wineries, eating great food, maybe relaxing poolside. But my travel mates had a different itinerary in mind. And so, I found myself waiting in an incredibly long line to see the Basilica de la Sagrada Familia in Barcelona, designed by renowned architect and designer Antoni Gaudi.
CMSWire
JULY 10, 2024
Content marketers face significant challenges in scaling personalized, trustworthy content across multiple channels. Contentful Studio offers a solution. Continue reading.
Hubspot
JULY 10, 2024
As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Not to mention how much tap-to-pay transactions have sped up my coffee runs. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
JULY 10, 2024
What's behind one of the CDP industry's biggest acquisition news in the past year? Continue reading.
Modern B2B
JULY 10, 2024
Defining demand gen Ah, demand generation. That age-old marketing term which can quite often mean completely different things to different people. According to Drift, demand generation is … “… a marketing strategy that includes any activity that drives awareness and interest in your product or service.” At Modern, we define demand generation as an early to mid funnel strategy designed to show potential customers that you understand their challenges – and you have the product or solut
Confessions of a B2B Marketer
JULY 10, 2024
Tom Whatley on LinkedIn Grizzle's website Maker Mixtapes Maker Mixtapes on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Outgrow
JULY 10, 2024
Pottery Barn’s Style Finder Quiz: Audience Engagement Redefined With so many available options, engaging your audience with personalized experiences is more crucial than ever. We constantly seek innovative ways to capture attention, foster connections, and drive conversions. One powerful tool that can help achieve these goals is an interactive quiz.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Velocity Partners
JULY 10, 2024
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. We felt something changing last year: What had worked in B2B marketing seemingly wasn’t anymore. A dip in campaign performance. Tightening budgets. Falling engagement and lagging pipelines drove clients to focus intensely on lead gen and sales activation, while the appetite for long-term brand building collided with revenue urgency.
Lead Forensics
JULY 10, 2024
By increasing the number of opportunities that convert into paying customers—and speeding up the conversion process—you’ll increase your ROI, strengthen your pipeline , and achieve quicker results. This is where Lead Forensics can revolutionize your approach, supporting every stage of your pipeline and maximizing sales success. The Power of Lead Forensics Lead Forensics provides real-time insights into your website visitors, identifying them through reverse IP tracking technology.
B2BMarketing.net
JULY 10, 2024
Martech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B marketers. But Clevertouch’s latest ‘State of Martech 2024’ report has revealed cynicism on the wane and positivity on the rise – so why are we falling in love with martech again, and what do we need to work on to keep our relationship on track?
CMSWire
JULY 10, 2024
The AMA's chief experience officer says it is. Continue reading.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bluetext
JULY 10, 2024
Private equity firms have long been known for their ability to drive growth and enhance value in their portfolio companies. One of the most effective strategies in this realm is brand expansion. By focusing on strengthening and extending the reach of a brand, private equity firms can unlock significant growth opportunities and create lasting value. In this blog post, we’ll delve into the power of brand expansion in private equity and offer practical tips on how to harness its full potential.
Salesforce Marketing Cloud
JULY 10, 2024
As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.
Outgrow
JULY 10, 2024
EPISODE 202: Marketer of the Month Podcast with Jonathan Daglish Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jonathan Daglish for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Jonathan and here’s what we discussed about – 1. AI-Powered Social Listening: Preparation for risks using AI. 2.
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