Launch Marketing
JULY 10, 2024
LinkedIn has surged to become one of the most utilized B2B platforms. With over 1 billion members and 67 million companies , the audience potential is vast, giving you access to key decision-makers, ideal prospects and more. As the platform has grown, so have the opportunities. As increasing lead generation is top of mind for many, companies are turning to LinkedIn to make this happen.
Webbiquity
JULY 10, 2024
Contributed post. Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers. Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition.
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Salesforce Marketing Cloud
JULY 10, 2024
As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.
Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Content Marketing Institute
JULY 10, 2024
Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
seo.co
JULY 10, 2024
It’s not easy to build a successful SEO strategy. That’s true even if you have decent domain authority and some SEO experience to start with. That’s why SEO consultants exist. These talented professionals often have years, if not decades of SEO experience – and the business acumen and communication skills to use that experience to transform organizations like yours.
Martech
JULY 10, 2024
Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.
CMSWire
JULY 10, 2024
What some companies are gaining by taking advantage of the capabilities made available by AI in CX. Continue reading.
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Benchmark Email
JULY 10, 2024
Email marketing is a powerful, but its effectiveness hinges on ensuring that emails reach their intended recipients. You may not know it, but there are two critical factors that play a significant role in email deliverability. They are domain verification and email verification. Although they might sound similar, these processes serve different purposes and are… The post Domain Verification and Email Verification: What’s the Difference and Why They Matter for Email Deliverability app
Martech
JULY 10, 2024
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
Top Rank Marketing
JULY 10, 2024
B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. Let’s explore how video marketing helps B2B marketers and how to develop your own B2B video marketing strategy.
Only B2B
JULY 10, 2024
The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s true that sales teams often rely on intuition during interactions. But, this gut feeling can only take you so far. That’s why B2B intent data stats have become increasingly critical. They give you a comprehensive view to target the right clients.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Hubspot
JULY 10, 2024
As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Not to mention how much tap-to-pay transactions have sped up my coffee runs. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of.
Martech
JULY 10, 2024
From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do. In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements.
Contently
JULY 10, 2024
Editors who’ve experimented with generative AI for spinning articles from whole cloth know its fondness for “rich tapestry” metaphors. Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” It’s unsurprising that AI leans heavily on cliches.
Only B2B
JULY 10, 2024
The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s true that sales teams often rely on intuition during interactions. But, this gut feeling can only take you so far. That’s why B2B intent data stats have become increasingly critical. They give you a comprehensive view to target the right clients.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketri
JULY 10, 2024
I recently took a trip to Spain, allowing myself to unplug from work and get immersed in another culture. Well, actually, I was looking forward to visiting wineries, eating great food, maybe relaxing poolside. But my travel mates had a different itinerary in mind. And so, I found myself waiting in an incredibly long line to see the Basilica de la Sagrada Familia in Barcelona, designed by renowned architect and designer Antoni Gaudi.
CMSWire
JULY 10, 2024
What's behind one of the CDP industry's biggest acquisition news in the past year? Continue reading.
Inbox Insight
JULY 10, 2024
In B2B marketing, a ccount-based marketing (ABM) is a term that everyone recognizes, but it comes in different forms to suit various business needs and budgets. The key question isn’t if you should use ABM, but which type is best for your company’s goals and resources. This blog breaks down the three main types of ABM: Strategic ABM (One-to-One) ABM Lite (One-to-Few) Programmatic ABM (One-to-Many) It provides a clear look at each one to help you make informed decisions.
CMSWire
JULY 10, 2024
The AMA's chief experience officer says it is. Continue reading.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Lead Forensics
JULY 10, 2024
By increasing the number of opportunities that convert into paying customers—and speeding up the conversion process—you’ll increase your ROI, strengthen your pipeline , and achieve quicker results. This is where Lead Forensics can revolutionize your approach, supporting every stage of your pipeline and maximizing sales success. The Power of Lead Forensics Lead Forensics provides real-time insights into your website visitors, identifying them through reverse IP tracking technology.
CMSWire
JULY 10, 2024
Content marketers face significant challenges in scaling personalized, trustworthy content across multiple channels. Contentful Studio offers a solution. Continue reading.
B2BMarketing.net
JULY 10, 2024
Martech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B marketers. But Clevertouch’s latest ‘State of Martech 2024’ report has revealed cynicism on the wane and positivity on the rise – so why are we falling in love with martech again, and what do we need to work on to keep our relationship on track?
Velocity Partners
JULY 10, 2024
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. We felt something changing last year: What had worked in B2B marketing seemingly wasn’t anymore. A dip in campaign performance. Tightening budgets. Falling engagement and lagging pipelines drove clients to focus intensely on lead gen and sales activation, while the appetite for long-term brand building collided with revenue urgency.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Confessions of a B2B Marketer
JULY 10, 2024
Tom Whatley on LinkedIn Grizzle's website Maker Mixtapes Maker Mixtapes on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Modern B2B
JULY 10, 2024
Defining demand gen Ah, demand generation. That age-old marketing term which can quite often mean completely different things to different people. According to Drift, demand generation is … “… a marketing strategy that includes any activity that drives awareness and interest in your product or service.” At Modern, we define demand generation as an early to mid funnel strategy designed to show potential customers that you understand their challenges – and you have the product or solut
Confessions of a B2B Marketer
JULY 10, 2024
Tom Whatley on LinkedIn Grizzle's website Maker Mixtapes Maker Mixtapes on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
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