B2B Marketing Directions

AUGUST 11, 2024

Source: John Willey & Sons, Inc. "Revenue operations" has been a notable topic of conversation in the B2B world for the past few years. Interest in revenue operations has been increasing because astute business leaders have recognized that revenue growth results from a combination of several interdependent activities that should be treated as components of a larger revenue generation process.

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B2BMarketing.net

AUGUST 11, 2024

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI Act, among other regulations, sets a framework that B2B marketers must understand and adapt to. I spoke with David Smith, AI Sector Specialist, and Paul Griffiths, Data Protection Officer, both from the DPO Centre and Ethan Lewis, CTO, Kochava.

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Thinkers360

AUGUST 11, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Sustainability for 2024. Congratulations to all our Sustainability influencers who participated! Top 50 Global Thought Leaders and Influencers on Sustainability 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Fount Media

AUGUST 11, 2024

Customer retention means keeping your existing customers happy, engaged, satisfied, and continuing to do business with them. Customer retention is important in B2B markets, where companies sell products or services to other organizations. Keeping your current customers is often more valuable than finding new ones. This blog will explain the The post The Importance of Customer Retention in B2B Markets appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing