Webbiquity

NOVEMBER 5, 2024

Guest post by Indiana Lee. To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions.

Positioning 148

Positioning B2B Marketing Branding Brand Identity 148

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.

PPC 288

PPC Keywords Cost Per Click Advertising 288

Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.

Campaigns 126

Campaigns Top of Funnel Email Marketing Training 126

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

NOVEMBER 5, 2024

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.

Branding 124

Branding Brand Identity SMS Forrester 124

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.

Campaigns 126

Campaigns Advertising Agencies Paid Search Agency Eye-Tracking 126

CMSWire

NOVEMBER 5, 2024

Achieving business goals starts with having the best metrics in place to understand and respond to customers. Continue reading.

Best Practices 118

Best Practices Business 118

Content Marketing Institute

NOVEMBER 5, 2024

If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).

Content 105

Content Generation Companies 105

CMSWire

NOVEMBER 5, 2024

AI in customer experience is transforming how brands connect with customers, offering personalized interactions and anticipating needs for a seamless journey. Continue reading.

Personalization 111

Personalization Branding Brand Identity Loyalty 111

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Zoominfo

NOVEMBER 5, 2024

You’re the AE who’s got it together. You’ve done the research, memorized the features and benefits, and nailed your talk track. You’ve got a pitch-perfect personalized email, and the most detailed buying committee map ever created. But if you’re reaching out too late in the buyer journey, it’s not going to matter. “Timing is everything in sales — especially when it comes to outbound sales programs,” says David Mansfield , a new business sales manager at ZoomInfo.

Top of Funnel 130

Top of Funnel Work Management Marketing Management Zoominfo 130

CMSWire

NOVEMBER 5, 2024

The Real McCoy of email verification is Brand Indicators for Message Identification (BIMI). Continue reading.

Branding 111

Branding Brand Identity Email Campaigns Email Marketing 111

protocol 80

NOVEMBER 5, 2024

You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.

SEO 84

SEO Cost Service Optimization 84

PureB2B

NOVEMBER 5, 2024

B2B marketing channels drive meaningful engagement and ROI. If this isn’t the case, learn the signs of channel misalignment and how to fix it.

Advertising Channels 77

Advertising Channels Campaigns B2B ROI 77

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As a direct result, retail media started its meteoric rise.

Media 59

Media Marketing & Strategy Ad Exchange Loyalty 59

Schubert B2B

NOVEMBER 5, 2024

Choosing the right B2B marketing agency can feel like speed dating. Everyone promises to deliver results, but how can you find “the one”? In the world of B2B, it’s not just about flashy slogans or trendy campaigns — it’s about finding a partner that understands your goals, audience and industry. Here are three tips to help you choose the right B2B marketing agency that’ll have you saying, “Where have you been all of my life?

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 62

Oktopost

NOVEMBER 5, 2024

In the world of B2B, where timing and data accuracy can make or break a marketing strategy, staying ahead with meaningful insights is key to driving growth. That’s why at Oktopost, we’ve leveled up how you share social performance data with Dashboard Sharing via URL. Social media moves fast, and by the time you send out downloaded PDF reports, they’re often already out of date.

Transparency 62

Transparency Marketing Report Advertising Agencies Social Media 62

Business Brainz

NOVEMBER 5, 2024

ABM can be quite confusing at the start, especially if you haven’t identified the exact accounts that you want to focus on—those “must-win” accounts. Identifying these high-value accounts and gathering insights on each of them forms the cornerstone of your entire ABM strategy. It’s crucial to select accounts that align well with your messaging; otherwise, your ABM campaign may miss its mark.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Research 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Navigate the Channel

NOVEMBER 5, 2024

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2025, reputation management is more critical than ever.

PR 65

PR Trends Public Relations Transparency 65

Experiture

NOVEMBER 5, 2024

Think Black Friday is just for retail? Think again. While e-commerce brands dominate headlines, industries with longer commitment cycles – financial services, automotive and long-term property rentals, for example – have an unprecedented opportunity to transform this shopping phenomenon into meaningful customer connections. Why Black Friday Matters for Complex Sales High-consideration purchases require trust, time [.

Purchase 52

Purchase Marketing Automation Services Examples Service 52

Bannersnack

NOVEMBER 5, 2024

8 minutes read Whether you’re struggling with blocks in the traditional design process or want to take your creative workflows to the next level, creative automation may be a solution for your business. Yet, introducing new technology is always easier said than don—especially when you don’t know what challenges to expect. This is why we highlight the six challenges you can expect as you adopt creative automation, as well as the individual solutions for each of these.

Creativity 52

Creativity Automation Design Process 52

Markempa

NOVEMBER 5, 2024

Learn how to do lead management that increases conversion for marketing qualified leads and opportunities with 5 steps can use to manage leads better now.

Conversion Rate 52

Conversion Rate Lead Management Sales Qualified Leads Marketing Qualified Leads 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Fuld & Company Blog

NOVEMBER 5, 2024

Nilesh Sharma, Senior VP at Fuld, shares his insights on recent shifts in the private equity landscape. As deal activity marginally improved in Q3 2024, the global private equity trend finally seems to be turning the corner. The resurgence in deal activity was driven by a slightly better-than-expected 50 basis points reduction in benchmark interest rates by the US Federal Reserve, along with amended seller valuation expectations and heightened activity in the technology, healthcare, and financia

Marketing AI 52

Marketing AI Trends Paid Search Agency Marketing Management 52

Sana Commerce

NOVEMBER 5, 2024

Panel discussion | Securing the Future of B2B E-commerce: Navigating Compliance and Mitigating Risk In this session As B2B e-commerce expands, so do the risks associated with data security and compliance. In this essential panel, industry leaders from Versapay, Avalara, and Proturity will share their insights on safeguarding your business in an increasingly digital landscape.

B2B 52

B2B Digital Transformation B2B Sales ROI 52

Inbox Insight

NOVEMBER 5, 2024

Business growth is a struggle for even market leaders at times. If you are a challenger brand trying to grow in your category it can be even harder. Recent studies highlight the gravity of the situation, with an 18% decrease in win rates , a 21% drop in deal values , and a 16% increase in sales cycle length. Additionally, nearly 70% of reps missed their quotas.

Demand Generation 52

Demand Generation Demand Generation Agencies Sales Management Ideal Customer Profiles 52

Sana Commerce

NOVEMBER 5, 2024

Customer Session | Streamlining Medical Supply Chains: How AOSS Transformed Their B2B E-commerce with Sana Commerce In this session Join Alex Lewis, IT Director of AOSS Medical Supplies, as he shares how the company overcame complex challenges in managing FDA-regulated products and scaled their e-commerce platform to support a growing B2B customer base.

Customer Satisfaction 52

Customer Satisfaction B2B Forecasting ROI 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bluetext

NOVEMBER 5, 2024

The healthcare industry is undergoing a digital revolution, with technology increasingly central to patient care, data management, and hospital operations. For healthcare technology firms, this transformation presents a unique opportunity to connect with hospitals, clinics, and healthcare networks. However, breaking through to this market demands a targeted approach that emphasizes trust, addresses sector-specific needs, and communicates real-world value.

B2B Marketing 49

B2B Marketing B2B Thought Leadership Thought Leadership B2B 49

Sana Commerce

NOVEMBER 5, 2024

Customer Session | Birlea’s Path to Success: Streamlining Operations and Boosting Growth In this session Join us as we explore how Birlea, a leading furniture company, successfully navigated its digital transformation to overcome operational challenges and drive significant business growth. This session will highlight the key strategies behind streamlining operations, improving customer experiences, and achieving measurable success.

Digital Transformation 52

Digital Transformation ROI Efficiency B2B Marketing 52

illumin

NOVEMBER 5, 2024

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. O ur very own Seraj Bharwani moderated the In Search of Category Entry Points for Brand Growth panel on October 7.

Advertising 52

Advertising Advertisements Branding Brand Identity 52