Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Tomorrow People

SEPTEMBER 2, 2024

So, you’re close to launching a new product. For months or years, you and your team have worked on the next big thing, and you’ve made many challenging strategic decisions along the way. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? The answer is…not quite. First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event.

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

chiefmartech

SEPTEMBER 2, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

Work Management 99

Work Management Marketing Management Cold Calling Efficiency 99

Digilant

SEPTEMBER 2, 2024

Stay on top of industry shifts and how they may impact your business with rapid-fire recaps and POVs*. *As we learn more we will continue to update this space! Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? According to a recent AdExchanger Article, some sellers leveraging ID bridging are misrepresenting a non-cookie based ID as a cookie-based ID without notifying the buyer in bid requests.

Advertising Agencies 98

Advertising Agencies Ad Frequency Funnel Advertising Privacy 98

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.

Social Media 77

Social Media Media B2B Youtube 77

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. 19 min read Landing pages are some of the most useful tools available to marketers everywhere. They’re a great way to get what you have to offer in front of your audience—and then get them to convert. “That’s all well and good,” we hear you saying (typing?

Landing Pages 71

Landing Pages Price Pricing Cost 71

Sage Marketing

SEPTEMBER 2, 2024

The Role of AI in B2B Marketing and Early-Stage Startups In the dynamic realm of B2B marketing, AI has become a transformative force, driving significant advancements in how businesses engage with their target audiences. AI technologies enable marketers to optimize strategies, enhance customer interactions, and improve overall efficiency. For early stage startup marketing, AI tools are particularly crucial.

Marketing Automation Services 52

Marketing Automation Services Startups B2B Marketing Tools 52

Lead Forensics

SEPTEMBER 2, 2024

B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and lengthy sales cycles. The goal isn’t just to look good; your B2B website needs to function as a powerful marketing and sales tool that educates, engages, and converts.

Paid Content 52

Paid Content Marketing Websites B2B Lead Ranking 52

Acrolinx

SEPTEMBER 2, 2024

Spring has sprung and it’s time to get rid of the clutter — and not just around the house, but in your writing too. Eliminating unnecessary, clunky words and phrases will help you produce better content that’s more clean, clear, and concise. That’s important because you don’t want to obscure your message with complicated, excessively wordy copy, which is both ineffective and can turn readers off.

Tools 52

Tools Tips Activities Content 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Digilant

SEPTEMBER 2, 2024

Stay on top of industry shifts and how they may impact your business with our rapid-fire recaps and opinions. Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? According to a recent AdExchanger Article, some sellers leveraging ID bridging are misrepresenting a non-cookie based ID as a cookie-based ID without notifying the buyer in bid requests.

Advertising Agencies 52

Advertising Agencies Ad Frequency Funnel Advertising Privacy 52

SocialPilot

SEPTEMBER 2, 2024

Your customers seldom find themselves wondering about choosing between you and your competitor. When customers make up their minds, Google reviews play an important role in helping them compare you and your competitors. Therefore, you must gather more Google reviews from all your customers. But how do you ask for Google Reviews? Google Reviews has an effect on your Google Business Profile.

Google 86

Google Examples Tips Template 86

Oktopost

SEPTEMBER 2, 2024

X (formerly Twitter) is the platform for real-time news and unfiltered opinions. This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be replicated across any other social media platform. There are now over 350,000 communities on X , with around 650,000 community posts created daily. B2B brands are also welcomed in these interest groups, giving them a new way to reach customers, create meaningful interactions, and stay relevant at a

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

ClearVoice

SEPTEMBER 2, 2024

Welcome to the ClearVoice Team Spotlight video series! In these videos, we go behind the scenes, talking to some of the rockstar talent that makes our ClearVoice team what it is. Harlan Gatlin: Content Project Manager In this ClearVoice Team Spotlight episode, Harlan Gatlin steps into the limelight. Harlan is one of our amazing Content Project Managers, who also leads our Behind the Byline series.

Work Management 52

Work Management Marketing Management Network Marketing Youtube 52

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

DealSignal

SEPTEMBER 2, 2024

In the dynamic world of sales, staying informed about the latest trends, strategies, and tools is crucial for success. Whether you’re a seasoned sales professional or just starting out, keeping up with industry insights can make a significant difference in your performance. To help you navigate the vast ocean of sales content available online, we’ve compiled a list of the top 10 sales blogs based on their domain authority.

Domain 52

Domain Top of Funnel Lead Ranking Lead Scoring 52

Fuld & Company Blog

SEPTEMBER 2, 2024

A West Coast boutique investment bank engaged Fuld & Company to develop a comprehensive business development plan tailored to its sector and geographic focus. By optimizing sell-side M&A deal sourcing and expanding its market presence, the bank significantly increased its pipeline of high-quality opportunities. Objective The bank wanted to enhance its sell-side M&A deal sourcing capabilities and strengthen its brand presence to ensure a robust pipeline of high-quality opportunities.

Thought Leadership 52

Thought Leadership Outreach Acquisitions Conference 52

Acrolinx

SEPTEMBER 2, 2024

What is content consistency? People often say that a company’s brand is its most valuable asset, and in many ways I think they’re right. That’s because your brand is your business personified. It’s the way that you look, sound, and act, and it plays a huge role in how people perceive your company. Not surprisingly, companies with great brands stand out, while those that don’t have them often get overlooked.

Paid Search Agency 98

Paid Search Agency Content Customer Satisfaction High Quality Lead 98