chiefmartech

SEPTEMBER 2, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

Work Management 98

Work Management Marketing Management Cold Calling Efficiency 98

SocialPilot

SEPTEMBER 2, 2024

Your customers seldom find themselves wondering about choosing between you and your competitor. When customers make up their minds, Google reviews play an important role in helping them compare you and your competitors. Therefore, you must gather more Google reviews from all your customers. But how do you ask for Google Reviews? Google Reviews has an effect on your Google Business Profile.

Google 84

Google Examples Tips Template 84

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.

Social Media 78

Social Media Media B2B Youtube 78

Digilant

SEPTEMBER 2, 2024

Stay on top of industry shifts and how they may impact your business with rapid-fire recaps and POVs*. *As we learn more we will continue to update this space! Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? According to a recent AdExchanger Article, some sellers leveraging ID bridging are misrepresenting a non-cookie based ID as a cookie-based ID without notifying the buyer in bid requests.

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Advertising Agencies Ad Frequency Privacy Funnel Advertising 59

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Acrolinx

SEPTEMBER 2, 2024

Spring has sprung and it’s time to get rid of the clutter — and not just around the house, but in your writing too. Eliminating unnecessary, clunky words and phrases will help you produce better content that’s more clean, clear, and concise. That’s important because you don’t want to obscure your message with complicated, excessively wordy copy, which is both ineffective and can turn readers off.

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Tools Tips Activities Content 52

ClearVoice

SEPTEMBER 2, 2024

Welcome to the ClearVoice Team Spotlight video series! In these videos, we go behind the scenes, talking to some of the rockstar talent that makes our ClearVoice team what it is. Harlan Gatlin: Content Project Manager In this ClearVoice Team Spotlight episode, Harlan Gatlin steps into the limelight. Harlan is one of our amazing Content Project Managers, who also leads our Behind the Byline series.

Work Management 52

Work Management Marketing Management Network Marketing Youtube 52

Digilant

SEPTEMBER 2, 2024

Stay on top of industry shifts and how they may impact your business with our rapid-fire recaps and opinions. Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? According to a recent AdExchanger Article, some sellers leveraging ID bridging are misrepresenting a non-cookie based ID as a cookie-based ID without notifying the buyer in bid requests.

Advertising Agencies 52

Advertising Agencies Ad Frequency Privacy Funnel Advertising 52

DealSignal

SEPTEMBER 2, 2024

In the dynamic world of sales, staying informed about the latest trends, strategies, and tools is crucial for success. Whether you’re a seasoned sales professional or just starting out, keeping up with industry insights can make a significant difference in your performance. To help you navigate the vast ocean of sales content available online, we’ve compiled a list of the top 10 sales blogs based on their domain authority.

Domain 52

Domain Top of Funnel Lead Scoring Lead Ranking 52

Fuld & Company Blog

SEPTEMBER 2, 2024

A West Coast boutique investment bank engaged Fuld & Company to develop a comprehensive business development plan tailored to its sector and geographic focus. By optimizing sell-side M&A deal sourcing and expanding its market presence, the bank significantly increased its pipeline of high-quality opportunities. Objective The bank wanted to enhance its sell-side M&A deal sourcing capabilities and strengthen its brand presence to ensure a robust pipeline of high-quality opportunities.

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Thought Leadership Outreach Acquisitions Conference 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sage Marketing

SEPTEMBER 2, 2024

The Role of AI in B2B Marketing and Early-Stage Startups In the dynamic realm of B2B marketing, AI has become a transformative force, driving significant advancements in how businesses engage with their target audiences. AI technologies enable marketers to optimize strategies, enhance customer interactions, and improve overall efficiency. For early stage startup marketing, AI tools are particularly crucial.

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Marketing Automation Services Startups B2B Marketing Tools 52

Tomorrow People

SEPTEMBER 2, 2024

So, you’re close to launching a new product. For months or years, you and your team have worked on the next big thing, and you’ve made many challenging strategic decisions along the way. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? The answer is…not quite. First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event.

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.

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Content Marketing Marketing Analytics Tools Click Rate Content 228

Oktopost

SEPTEMBER 2, 2024

X (formerly Twitter) is the platform for real-time news and unfiltered opinions. This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be replicated across any other social media platform. There are now over 350,000 communities on X , with around 650,000 community posts created daily. B2B brands are also welcomed in these interest groups, giving them a new way to reach customers, create meaningful interactions, and stay relevant at a

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B2B Marketing Planning Marketing Management B2B 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lead Forensics

SEPTEMBER 2, 2024

B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and lengthy sales cycles. The goal isn’t just to look good; your B2B website needs to function as a powerful marketing and sales tool that educates, engages, and converts.

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Paid Content Marketing Websites B2B Lead Ranking 52

Acrolinx

SEPTEMBER 2, 2024

What is content consistency? People often say that a company’s brand is its most valuable asset, and in many ways I think they’re right. That’s because your brand is your business personified. It’s the way that you look, sound, and act, and it plays a huge role in how people perceive your company. Not surprisingly, companies with great brands stand out, while those that don’t have them often get overlooked.

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Paid Search Agency Content Customer Satisfaction High Quality Lead 98