Martech
SEPTEMBER 6, 2024
We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts in this series for reference.
Acrolinx
SEPTEMBER 6, 2024
Why it’s time to cut out pesky writing errors When content is part of your job — as it is for everyone who works at an enterprise — you need to take it seriously. You try to be the best writer that you can, creating content that’s interesting, engaging, and easy to read. And, as you hone your writing skills, you also start to develop something that can only be described as an allergic reaction to writing mistakes.
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Martech
SEPTEMBER 6, 2024
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.
Content Marketing Institute
SEPTEMBER 6, 2024
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
SEPTEMBER 6, 2024
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
SEPTEMBER 6, 2024
These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job. Continue Reading The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.
Salesforce Marketing Cloud
SEPTEMBER 6, 2024
Dreamforce is a whirlwind of innovation, interaction, and inspiration — especially for a first-time attendee. This will be my seventh conference, but there’s nothing quite like experiencing it as a newbie. It’s exhilarating, informative, and so much fun. But navigating sessions, networking, and the vast Dreamforce campus can be overwhelming. As you gear up for the three-day event Sept. 17-19 in San Francisco, I want to help make Dreamforce an unforgettable – and smooth – experience.
Hubspot
SEPTEMBER 6, 2024
When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list.
SocialPilot
SEPTEMBER 6, 2024
Have you ever come across a situation where you had to wonder how to delete a Google review that is harming your business reputation? You are not alone. Whether you are a small business owner or run a local business, fake or negative reviews can come up unexpectedly and have a big impact. While you can’t remove every bad review with the click of a button, there are ways to tackle those that break Google’s Prohibited and Restricted content policy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
SEPTEMBER 6, 2024
Protect your digital ecosystem and explore cutting-edge virus scanning tech for cloud, on-prem and API-based workflows Continue reading.
Tiecas
SEPTEMBER 6, 2024
The Challenge of Generating High-Quality Industrial Leads Industrial marketing strategies for lead generation are critical for manufacturers aiming to stand out in a crowded marketplace. Manufacturers I work with regularly struggle to generate high-quality industrial leads.
Drew Neisser
SEPTEMBER 6, 2024
Standing out in the B2B world isn’t getting any easier. In this episode, we dive deep into the art of positioning with Allyson Letteri , author of Standout Startup. Learn the top three mistakes brands make and how to avoid them Discover how to create compelling messaging that sets you apart Hear real-world success stories from companies like Handshake and Thumbtack Understand the importance of alignment between marketing and sales Get actionable tips on content strategy and customer jo
B2BMarketing.net
SEPTEMBER 6, 2024
The B2B Marketing Awards celebrate the best-of-the-best in B2B and with 29 categories and 300+ submissions, this year is no exception. Taking place on the 27th of November, this industry event is unmissable. So, which stand-out entries made it onto the shortlist? We reveal all. Last year, Gravity Global was shortlisted more than any other agency, and they’ve done it again with an impressive 12 shortlists – this includes ‘Best use of media’ and ‘Best use of creative’ for its ‘The Sound of F
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
readwrite
SEPTEMBER 6, 2024
The United Kingdom’s free market regulator released its initial findings from an investigation into Google, saying the U.S. search engine has “abused its dominant positions” to “restrict competition in the U.K.” In a news release published Sept. 6 , the Competition and Markets Authority (CMA) said it believes that “Google is using anti-competitive practices in open-display ad tech,” which could be harming UK publishers and advertisers.
DealSignal
SEPTEMBER 6, 2024
A strong LinkedIn presence is a key indicator of influence and reach in the business community. For sales professionals, following blogs with a significant LinkedIn presence can provide a wealth of insights, strategies, and best practices to stay ahead in the competitive world of sales. Here, we highlight the 10 best sales blogs ranked by their LinkedIn presence, showcasing their impact and authority in the sales domain.
B2BMarketing.net
SEPTEMBER 6, 2024
It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding the options available to marketers, driving down costs but too often taking quality with it. As an industry veteran of 30 years standing, Tony Uphoff felt it was time to speak out, writing an open letter to the industry, calling out bad practice and defining what’s required to set the lead gen secto
Valasys
SEPTEMBER 6, 2024
In an era where information is power, ensuring the security of data has become paramount for both individuals and organizations. The pervasive nature of digital technology has made data security not just a necessity but a cornerstone of trust and safety in societal interactions. Understanding and maximizing data security measures can prevent data breaches, identity theft, and substantial financial losses.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bluetext
SEPTEMBER 6, 2024
The era of space travel being the exclusive domain of astronauts and government agencies is over. With the advent of commercial space travel, a new frontier has opened, not just for exploration but also for marketing and branding. As companies like SpaceX, Blue Origin, and Virgin Galactic make space travel more accessible to the public, brands have a unique opportunity to capitalize on this emerging industry.
Martech
SEPTEMBER 6, 2024
HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Acrolinx
SEPTEMBER 6, 2024
Like most people, you probably think you are since you’ve written so many of them. But what about your colleagues and co-workers? Do they write emails that are clear and easy to understand? And how about your company? The reality is that while anyone can write an email, not everyone can do so effectively. For the people on the receiving end, that leads to confusion, mistakes, inaction, and even poor customer engagement.
Salesforce Marketing Cloud
SEPTEMBER 6, 2024
Generative AI has officially entered its second act, driven by a new generation of AI agents capable of taking action just as deftly as they can hold a conversation. These autonomous AI systems can execute tasks, either in support or on behalf of humans through their ability to leverage external tools and access up-to-date information beyond their training data.
SmartBug Media
SEPTEMBER 6, 2024
The cannabis, hemp, and CBD sector is one of the trickiest markets to navigate as an e-commerce brand. Inventions, organizations, regulations, and misconceptions emerge and fluctuate constantly, so naturally marketing best practices are changing every day. How can today’s companies successfully navigate this uncertainty? As a brand in this evolving e-commerce space, your priority should be to build trust and authority with your audience.
Salesforce Marketing Cloud
SEPTEMBER 6, 2024
The history of software development is an ongoing pursuit to build increasingly higher layers of abstraction. More abstractions mean less boilerplate and infrastructure code, freeing up time to build differentiating features and innovation. Early applications had very few abstractions and were true monoliths, tightly coupling UI, business, and data access logic into a single code base.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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