Oktopost

NOVEMBER 14, 2024

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

Examples 62

Examples Brand Identity Branding Work Management 62

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.

Email Marketing 324

Email Marketing ROI CAN-SPAM Autoresponders 324

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

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Zoominfo Gartner Account Based Marketing ABM 130

The Daily Egg

NOVEMBER 14, 2024

A user experience map is a visualization of the entire end-to-end experience users have when they use a product or service. It. The post Create Each Type Of User Experience Map? Yes. Here’s Why appeared first on The Daily Egg.

Service 95

Service Product 95

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Roketto

NOVEMBER 14, 2024

Need an eCommerce web design agency? This article explores the importance of proficient web development and showcases 10 agencies driving measurable results.

eCommerce 83

eCommerce Ad Agencies Design 83

Content Marketing Institute

NOVEMBER 14, 2024

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

B2B 71

B2B B2B Marketing Content Paid Search Agency 71

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research firm Sago and conversation analytics software company Invoca.

Marketing AI 76

Marketing AI Planning Budget Programs Marketing Management 76

Envy

NOVEMBER 14, 2024

Solid, valuable content creation takes time. Of course it does. But if you’re creating new content for every campaign or initiative from scratch, it becomes a time drain. You’re working harder, not smarter. So we say: stop creating, start recycling. Giving existing assets a second (third, fourth and fifth) life can help you get the results you’re after while still leaving extra time for other tasks.

Creativity 62

Creativity Content B2B Course 62

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn

Analytics 74

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 74

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SalesGrape

NOVEMBER 14, 2024

In recent years, AI has made significant strides in enhancing communication processes, with many organizations leveraging AI-powered tools for customer service, lead generation, and even appointment setting. While AI can provide efficiencies in specific areas, there are notable pitfalls to consider when it comes to replacing human interactions in business development, particularly in appointment setting.

Marketing Management 59

Marketing Management Business Sales Qualified Leads Case Studies 59

Animalz blog

NOVEMBER 14, 2024

What If Your Content Could Have the Same Pull as Your Favorite App? If you’re like me (or anyone I know), you probably spend way too much time on your phone. I do use my phone for some important things — like calling my grandmas, receiving invitations to glamorous parties, and reading intellectual highbrow essays in the London Review of Books. But, unfortunately, most of my phone use is spent compulsively scrolling through social media.

Trigger Marketing 57

Trigger Marketing Content Template Newsletter 57

Conversica

NOVEMBER 14, 2024

The post AI Agents vs Conversational AI: What’s the Difference? appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 59

Conversion Automation 59

Sana Commerce

NOVEMBER 14, 2024

We’ve all been there: navigating a sea of potential tools and integrations for your e-commerce platform can feel overwhelming. That’s why we’re excited to introduce a totally revamped version of the Sana Commerce Cloud App Center, a streamlined environment designed to house our entire app catalog and empower you to unlock your web store’s full potential.

Work Management 52

Work Management Buyer's Journey Curation Keywords 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides.

Media 52

Media Emarketing Advertising Agencies ROAS 52

Forrester B2B

NOVEMBER 14, 2024

B2B buying continues to evolve at warp speed — but marketers, sellers, and product professionals can take control. Learn what’s on tap for Forrester’s most experiential B2B Summit yet.

Buy 52

Buy B2B B2B Marketing Product 52

Acrolinx

NOVEMBER 14, 2024

Let’s be honest, risk management isn’t the most exciting topic on AI, but it’s a primary concern for any enterprise implementing Artificial Intelligence (AI) into their processes and workflows. More than that, mitigating risk has to be a priority for enterprises looking to reap the benefits of AI, without legal or regulatory ramifications. Before we discuss how enterprises can mitigate AI risks, let’s define AI risk management.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Inbox Insight

NOVEMBER 14, 2024

B2B brands face a growing challenge: building trust and aligning brand awareness with demand generation in an increasingly competitive marketplace. As standing out and connecting with potential buyers becomes more complex, one solution has proven especially effective—B2B influencer marketing. Over the past five years, influencer marketing has transformed how B2B companies engage with their target audiences, offering a fresh take on traditional strategies and bridging the gap between brand reco

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Trust Marketing Demand 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! This leaves a lot of opportunity for improvement when it comes to proactive customer service.

Service 52

Service Customer Satisfaction Allocation Word of Mouth 52

Fuld & Company Blog

NOVEMBER 14, 2024

Wednesday 11 December, 12.00PM ET Equip your business for an unpredictable future! Join our upcoming webinar, Know your next move: Scenario planning to prepare for the next disruption , to learn techniques to build adaptable scenario planning strategies that respond effectively to shifting market dynamics. In this dynamic session, join scenario planning and competitive intelligence expert, Fuld CKO Mike Ratcliffe, as he guides you through our Early Warning Toolkit.

Planning 52

Planning Webinar Metrics Analysis Trends 52

ScanmarQED

NOVEMBER 14, 2024

One of the ways I can tell who is an experienced Marketing Mix Model analyst vs a data person who is about to try to build a Marketing Mix Model for the first time is by how much they flinch when the topics of variable selection and model validity come up. Analysts with more than 2 or 3 model building efforts in their history will immediately flash back to a model (or two, or 50) that just didn’t behave well.

Marketing Mix 52

Marketing Mix Effectiveness Correlation Statistics 52

B2BMarketing.net

NOVEMBER 14, 2024

We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you really trust as being objective? Too often, published research is self-serving, based on flimsy evidence with outputs that amount to thinly-veiled sales pitches. This was always true to an extent, but content output is rising exponentially and the sheer amount of noise increasingly confusing or overwhelming, or both.

Creativity 52

Creativity B2B Marketing Campaigns B2B 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannerflow

NOVEMBER 14, 2024

Mastering display advertising can often be a challenge for travel brands. With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices.

Brand Identity 52

Brand Identity Branding Conversion Touchpoints 52

Full Circle Insights

NOVEMBER 14, 2024

Raw data can be hard to recall. But a good story? Everyone remembers a good story. Read more about data-driven storytelling.

Storytelling 52

Storytelling Examples Campaigns Content 52

Markempa

NOVEMBER 14, 2024

When targeting high-value accounts, a broad list of generic leads won’t cut it. For account-based marketing (ABM) to succeed, you need a highly targeted list based on your Ideal Customer Profile (ICP). Think of it as a curated collection of potential accounts likely to convert rather than a generic pile of business cards with little context. It’s all about relevance and precision—finding the right companies and people who truly fit your target criteria.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 52

Valasys

NOVEMBER 14, 2024

Managing third-party identities is an increasingly pressing issue for most mid-to-large organizations. Not only does the rising number of external identities present a security risk— Gartner estimates that costs resulting from supply chain attacks will rise from $46 billion in 2023 to $138 billion by 2031—but they can also negatively impact operational efficiency, user experience, and, ultimately, revenue.

Enterprise Management 40

Enterprise Management Efficiency Cost Allocation 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Single Grain

NOVEMBER 14, 2024

ROI 52

ROI Marketing 52

Valasys

NOVEMBER 14, 2024

The digital age has introduced complexity to business-to-business (B2B) relationships, challenging traditional access control methods. With digital ecosystems becoming increasingly interconnected, enterprises need adaptable authorization to keep pace with dynamic environments. Traditional static permission models need help to meet the demands of modern business partner access in a world where cloud services, mobile devices, and remote work arrangements are everywhere.

Enterprise Management 40

Enterprise Management Allocation B2B Work Management 40

Bluetext

NOVEMBER 14, 2024

In today’s digital age, data-driven marketing has become essential for businesses to thrive, enabling brands to tailor their messaging, predict customer needs, and enhance client experiences. For the financial services industry , however, data-driven marketing is both an opportunity and a challenge. While leveraging data can lead to improved customer engagement and retention, financial services firms operate in one of the most heavily regulated industries, with strict data protection and privacy

Marketing Management 26

Marketing Management Service Marketing & Strategy Marketing Strategy 26