Oktopost

NOVEMBER 14, 2024

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

Examples 134

Examples Brand Identity Branding Work Management 134

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research firm Sago and conversation analytics software company Invoca.

Marketing AI 118

Marketing AI Planning Budget Programs Marketing Management 118

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CMSWire

NOVEMBER 14, 2024

AI-powered search engines are challenging traditional search solutions and forcing marketers to rethink SEO strategies and how they engage users. Continue reading.

SEO 118

SEO Search Marketing Marketing Strategy Marketing & Strategy 118

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! This leaves a lot of opportunity for improvement when it comes to proactive customer service.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Martech

NOVEMBER 14, 2024

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. This trend mirrors what happened in consumer markets.

Tactics 117

Tactics Work Management Marketing Management Ethics 117

The Daily Egg

NOVEMBER 14, 2024

A user experience map is a visualization of the entire end-to-end experience users have when they use a product or service. It. The post Create Each Type Of User Experience Map? Yes. Here’s Why appeared first on The Daily Egg.

Service 98

Service Product 98

Full Circle Insights

NOVEMBER 14, 2024

Raw data can be hard to recall. But a good story? Everyone remembers a good story. Read more about data-driven storytelling.

Storytelling 98

Storytelling Examples Campaigns Content 98

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Content Marketing Institute

NOVEMBER 14, 2024

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

B2B 96

B2B B2B Marketing Content Paid Search Agency 96

Roketto

NOVEMBER 14, 2024

Need an eCommerce web design agency? This article explores the importance of proficient web development and showcases 10 agencies driving measurable results.

eCommerce 83

eCommerce Ad Agencies Design 83

Animalz blog

NOVEMBER 14, 2024

What If Your Content Could Have the Same Pull as Your Favorite App? If you’re like me (or anyone I know), you probably spend way too much time on your phone. I do use my phone for some important things — like calling my grandmas, receiving invitations to glamorous parties, and reading intellectual highbrow essays in the London Review of Books. But, unfortunately, most of my phone use is spent compulsively scrolling through social media.

Trigger Marketing 67

Trigger Marketing Content Template Newsletter 67

SalesGrape

NOVEMBER 14, 2024

In recent years, AI has made significant strides in enhancing communication processes, with many organizations leveraging AI-powered tools for customer service, lead generation, and even appointment setting. While AI can provide efficiencies in specific areas, there are notable pitfalls to consider when it comes to replacing human interactions in business development, particularly in appointment setting.

Marketing Management 64

Marketing Management Business Sales Qualified Leads Case Study 64

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

B2BMarketing.net

NOVEMBER 14, 2024

We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you really trust as being objective? Too often, published research is self-serving, based on flimsy evidence with outputs that amount to thinly-veiled sales pitches. This was always true to an extent, but content output is rising exponentially and the sheer amount of noise increasingly confusing or overwhelming, or both.

Creativity 64

Creativity B2B Marketing Campaigns B2B 64

Inbox Insight

NOVEMBER 14, 2024

B2B brands face a growing challenge: building trust and aligning brand awareness with demand generation in an increasingly competitive marketplace. As standing out and connecting with potential buyers becomes more complex, one solution has proven especially effective—B2B influencer marketing. Over the past five years, influencer marketing has transformed how B2B companies engage with their target audiences, offering a fresh take on traditional strategies and bridging the gap between brand reco

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Trust Marketing Demand 52

Envy

NOVEMBER 14, 2024

Solid, valuable content creation takes time. Of course it does. But if you’re creating new content for every campaign or initiative from scratch, it becomes a time drain. You’re working harder, not smarter. So we say: stop creating, start recycling. Giving existing assets a second (third, fourth and fifth) life can help you get the results you’re after while still leaving extra time for other tasks.

Creativity 71

Creativity Content B2B Course 71

Conversica

NOVEMBER 14, 2024

The post AI Agents vs Conversational AI: What’s the Difference? appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 59

Conversion Automation 59

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Digilant

NOVEMBER 14, 2024

As advertisers seek to engage consumers while navigating an increasingly discerning digital landscape, native digital advertising continues to shine as a preferred solution. Whether it’s combating intrusive ads or bypassing ad-blocking technology, native digital ads maintain their effectiveness while delivering impressions, conversions, and other critical KPIs.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Sana Commerce

NOVEMBER 14, 2024

We’ve all been there: navigating a sea of potential tools and integrations for your e-commerce platform can feel overwhelming. That’s why we’re excited to introduce a totally revamped version of the Sana Commerce Cloud App Center, a streamlined environment designed to house our entire app catalog and empower you to unlock your web store’s full potential.

Work Management 52

Work Management Buyer's Journey Curation Keywords 52

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides.

Media 52

Media Emarketing Advertising Agencies ROAS 52

Forrester B2B

NOVEMBER 14, 2024

B2B buying continues to evolve at warp speed — but marketers, sellers, and product professionals can take control. Learn what’s on tap for Forrester’s most experiential B2B Summit yet.

Buy 52

Buy B2B B2B Marketing Account Based Marketing 52

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Bannerflow

NOVEMBER 14, 2024

Mastering display advertising can often be a challenge for travel brands. With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices.

Brand Identity 52

Brand Identity Branding Conversion Touchpoints 52

Valasys

NOVEMBER 14, 2024

Managing third-party identities is an increasingly pressing issue for most mid-to-large organizations. Not only does the rising number of external identities present a security risk— Gartner estimates that costs resulting from supply chain attacks will rise from $46 billion in 2023 to $138 billion by 2031—but they can also negatively impact operational efficiency, user experience, and, ultimately, revenue.

Enterprise Management 40

Enterprise Management Efficiency Cost Allocation 40

Markempa

NOVEMBER 14, 2024

When targeting high-value accounts, a broad list of generic leads won’t cut it. For account-based marketing (ABM) to succeed, you need a highly targeted list based on your Ideal Customer Profile (ICP). Think of it as a curated collection of potential accounts likely to convert rather than a generic pile of business cards with little context. It’s all about relevance and precision—finding the right companies and people who truly fit your target criteria.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 40

Valasys

NOVEMBER 14, 2024

The digital age has introduced complexity to business-to-business (B2B) relationships, challenging traditional access control methods. With digital ecosystems becoming increasingly interconnected, enterprises need adaptable authorization to keep pace with dynamic environments. Traditional static permission models need help to meet the demands of modern business partner access in a world where cloud services, mobile devices, and remote work arrangements are everywhere.

Enterprise Management 45

Enterprise Management Allocation B2B Work Management 45

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Bluetext

NOVEMBER 14, 2024

In today’s digital age, data-driven marketing has become essential for businesses to thrive, enabling brands to tailor their messaging, predict customer needs, and enhance client experiences. For the financial services industry , however, data-driven marketing is both an opportunity and a challenge. While leveraging data can lead to improved customer engagement and retention, financial services firms operate in one of the most heavily regulated industries, with strict data protection and privacy

Marketing Management 42

Marketing Management Service Marketing & Strategy Marketing Strategy 42

Digilant

NOVEMBER 14, 2024

As advertisers seek to engage consumers while navigating an increasingly discerning digital landscape, native digital advertising continues to shine as a preferred solution. Whether it’s combating intrusive ads or bypassing ad-blocking technology, native digital ads maintain their effectiveness while delivering impressions, conversions, and other critical KPIs.

Paid Content 40

Paid Content Advertising Agencies Advertisements Advertising 40

SocialPilot

NOVEMBER 14, 2024

Building a strong online reputation is key for any business that wants to earn trust and get noticed. Managing a company’s online presence means monitoring its reputation and working to boost its visibility regularly. When its about making sure that your potential customers have positive feedback to read about you, tools like Yext or BrightLocal can help you build a solid online reputation show that your company is trustworthy and delivers excellent customer experiences.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40