Content Marketing Institute
NOVEMBER 8, 2024
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
Martech
NOVEMBER 8, 2024
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.
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Act-On
NOVEMBER 8, 2024
The holidays are the busiest time for email marketers and 2024 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies.
Martech
NOVEMBER 8, 2024
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
NOVEMBER 8, 2024
AI tools are reshaping how businesses engage with their audiences. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
NOVEMBER 8, 2024
Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year.
Markempa
NOVEMBER 8, 2024
In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” It’s become the price of entry. But here’s a counter-intuitive truth: The more we think we understand our customers, the more likely we are to misread them completely. The Empathy Illusion Let me share a fascinating study that was mindblowing.
Hinge Marketing
NOVEMBER 8, 2024
At Hinge, we’ve written a lot about how to differentiate a professional services firm (for instance, see here , here and here ). We even produced a course on the topic. One important idea we talk about is the value of specialization. Firms that specialize in an industry, or a group of similar industries, have a competitive advantage and can charge higher fees than their unspecialized competitors.
CMSWire
NOVEMBER 8, 2024
Building brand trust creates loyal customers, inspires advocacy and drives lasting growth. By going beyond standard metrics, trust captures deeper connections. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
B2BMarketing.net
NOVEMBER 8, 2024
Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its power within sales conversations have been missed or not optimised. It’s a classic example of misalignment between sales and marketing, and risks dragging out already protracted sales cycles, or worse still, resulting in deals not converted.
illumin
NOVEMBER 8, 2024
Purpose-based marketing isn’t new. Whether companies are working to improve their diversity or boost their eco-initiatives, for years, brands have aimed to create a personality that cares. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit.
Salesforce Marketing Cloud
NOVEMBER 8, 2024
Artificial intelligence (AI) for life sciences has the potential to help your organization make better decisions by integrating into daily workflows for healthier businesses and better outcomes. From process automation and predictive intelligence to generative and agentic AI , an industry-specific AI-powered CRM platform can provide the essential tools for Pharma and MedTech companies to easily set up and use reliable AI solutions.
sagefrog
NOVEMBER 8, 2024
Understanding the journey a customer takes with your brand—from their initial interaction to the moment they make a purchase or reach out for more information—has become essential in multi-channel marketing. With so many touchpoints available, customers don’t convert after just one interaction; they’re likely seeing and interacting with your brand across multiple channels over time.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Bluetext
NOVEMBER 8, 2024
In the subscription-based world of Software as a Service (SaaS) , success hinges not only on acquiring new customers but also on retaining them. With recurring revenue as the backbone of the SaaS business model, retaining customers and reducing churn are critical for long-term growth and profitability. This blog explores key retention-focused marketing strategies that SaaS companies can adopt to foster customer loyalty, ensure continued engagement, and drive long-term success.
Salesforce Marketing Cloud
NOVEMBER 8, 2024
TL;DR: We propose Moirai-MoE, the first mixture-of-experts time series foundation model, achieving token-level model specialization in a data-driven manner. Extensive experiments on 39 datasets reveal that Moirai-MoE delivers up to 17% performance improvements over Moirai at the same level of model size and outperforms other time series foundation models, such as Chronos (from Amazon) and TimesFM (from Google) with up to 65 times fewer activated parameters.
Sana Commerce
NOVEMBER 8, 2024
We are in the final stretch of B2B digital transformation. By the end of 2025, Gartner predicts that 80% of all B2B transactions will be online – a sharp increase from 30% that we see today. To see how the B2B ecosystem will make this massive jump in the calendar year, we sat down with Chief Technology Officer, Arno Ham , to discover what trends will shape the B2B e-commerce experience through 2025.
Drew Neisser
NOVEMBER 8, 2024
In this special Drew-on-Drew episode of Renegade Marketers Unite , Drew Neisser sits down with… himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convert
NOVEMBER 8, 2024
As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling in a huge stream of holiday shoppers. According to Adobe Analytics , Q4 (November & December) spend will touch a record 240 billion US dollars this year (up by 8% from 2023).
seo.co
NOVEMBER 8, 2024
As a criminal lawyer, you want to help your potential clients – and you also want to grow your client base. To do that, you need more visibility. And in today’s largely digital world, the best way to achieve more visibility is to earn higher rankings in search engines like Google. Search engine optimization (SEO) is the way to do it. But how exactly does SEO for criminal lawyers work?
Walker Sands
NOVEMBER 8, 2024
Brand marketers often face challenges when it comes to Wikipedia. From proposing edits and changes to requesting new content, the platform’s strict editorial standards and high visibility can make it tricky. Questions like, “Who should be responsible for updating our Wikipedia page?” or “Can my PR team manage this?” are common things we hear.
Lake B2B
NOVEMBER 8, 2024
In the ever-evolving B2B marketing sector, which can be regarded as one of the most competitive, successful campaigns depend primarily on data. All businesses today wish to reach their audiences in a more meaningful and personalized way thereby the need for data resellers is on high demand.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
NOVEMBER 8, 2024
4 minutes read Have you spotted critical warning signs in your ad creation process? Are you browsing through creative automation tools but feel unsure about which one fits you best? Is Creatopy a creative automation platform you’ve been considering? If so, you’re in the right place. Here, we’ll discuss what makes Creatopy a great creative automation platform for your business, detailing seven key Creatopy features that simplify creative automation for all-sized companies and teams.
SocialPilot
NOVEMBER 8, 2024
Review management is an important aspect of digital marketing. So, when it comes to assisting your business in managing the online presence across different locations, platforms, and brands, Yext normally emerges as a strong tool. Yext monitors, analyzes and reports customer engagement and sentiments for businesses like yours. This helps identify issues and take corrective actions to enhance the customer experience.
Salesforce Marketing Cloud
NOVEMBER 8, 2024
Did you know that almost 90% of B2B sales reps are experiencing burnout?Although it’s no secret that sales is a high-stress job, uncertain market conditions have only amplified the pressure to perform. Unfortunately, sales isn’t the only function experiencing high levels of burnout. Nearly three in five employees report negative impacts of work-related stress, including lack of interest, motivation, or energy (26%) and lack of effort at work (19%).
SocialPilot
NOVEMBER 8, 2024
Birdeye is a big name in customer review management. It’s a popular platform that can help you connect with customers through text and web messaging, gather reviews, and monitor their online reputation across sites like Google, Facebook, and Yelp. Despite the popularity of the platform, there are other platforms that can offer better service. These alternatives can be more affordable yet robust review management tools to manage superior customer service.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Thinkers360
NOVEMBER 8, 2024
2025 Predictions for Generative AI Thinkers360 2025 Predictions for Generative AI are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined. The 2025 Predictions for Generative AI are part of a series to provide actionable insights for business and technology executives. Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify
Televerde
NOVEMBER 8, 2024
We’re excited to welcome back Fernando Delfino , our new LATAM sales director, and share his reflections on rejoining the company and his vision for driving success in the region. Fernando’s journey with Televerde has come full circle, and his passion for our mission and business model has only deepened during his time away. Read on to discover what excites him most about returning, the insights he’s gained from working in the broader industry, and his ambitious plans to strengthen Telever
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