Leveraging Email Segmentation for B2B Marketing Success
PureB2B
JULY 16, 2024
Whether you're a seasoned marketer or just starting out, here are strategies to leverage email segmentation for B2B marketing success.
PureB2B
JULY 16, 2024
Whether you're a seasoned marketer or just starting out, here are strategies to leverage email segmentation for B2B marketing success.
Marketing Insider Group
JULY 16, 2024
A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.
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Martech
JULY 16, 2024
CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.
SocialPilot
JULY 16, 2024
Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second! Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline? Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
JULY 16, 2024
Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
JULY 16, 2024
Email marketing is powerful. It offers unparalleled opportunities for engagement and conversion. However, it can seem daunting, especially for those new to the field. The good news is that anyone, regardless of experience, can master email marketing with the right approach, mindset, and tool. In this post, we’ll break down the keys to email marketing… The post From Zero to Hero: How Anyone Can Master Email Marketing appeared first on Benchmark Email.
Martech
JULY 16, 2024
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join us for the webinar, Why Data Standards Are the Key to Your Data Success , where our industry experts will share actionable strategies for overcoming data challenges and achieving data excellence
Square 2 Marketing
JULY 16, 2024
Getting started with HubSpot’s Marketing Hub can be a game-changer for your business, but it helps to have a clear roadmap to make the most of the platform. Like any technology, the process can feel jargon heavy. So, here’s a clear onboarding checklist to help ensure you have the information needed to get started and fuel your lead pipeline faster.
Martech
JULY 16, 2024
Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
JULY 16, 2024
AI isn't just changing the game; it's rewriting the rulebook. Continue reading.
Martech
JULY 16, 2024
Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness. Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-pa
Content Standard
JULY 16, 2024
A Content Disrupted podcast with Behavioral Economist Dan Ariely. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress s
Animalz blog
JULY 16, 2024
As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
JULY 16, 2024
If you’ve taken a peek into HubSpot CMS (or, now, HubSpot Content Hub) recently, you may have noticed HubSpot’s rollout of powerful, efficient, and effective AI tools. Maybe you’ve experimented with an AI-assisted email or used one of the built-in wizards to whip up a social media caption or two. Maybe you’ve wondered about how to leverage these tools for greater content strategy—but figuring out exactly how to level up your entire enterprise’s content management with AI is still on your to-do l
Animalz blog
JULY 16, 2024
We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Jess Cook is creating this playbook at Island , where she’s the Head of Content and Comms.
CMSWire
JULY 16, 2024
Learn how AI algorithms exploit vulnerable groups for profit, revealing the hidden biases in technology. Continue reading.
MKT1
JULY 16, 2024
“We have to get buy in from the board to launch a pricing page.” Someone recently said this in a comment on my LinkedIn post. I felt for this marketer and thought, “what a waste of time for the board” and “why do we do this to ourselves.” Choosing to have a plans and pricing page should not be an internal debate. Yet it almost always is—especially with sales-led GTM motions.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
JULY 16, 2024
The Chinese-owned platforms represent the biggest threat to its ecommerce empire in recent memory. Continue reading.
illumin
JULY 16, 2024
The advertising world gets together at the Cannes Lions Festival every year to meet and celebrate the industry’s best and brightest. This year the festival was held from the 17 to the 21 of June and like every year before, the week was filled with a showcase of 2024’s most innovative ad campaigns alongside insightful discussions. The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members.
B2BMarketing.net
JULY 16, 2024
We’re all used to sharing images and video from major summer concerts and sporting events, and just expect social channels and telecoms companies to seamlessly enable that, without considering the tech and B2B brands that provide the critical infrastructure. Ericsson’s new ‘#makeitmemorable’ campaign hones in on exactly that, highlighting the critical role its tech provides in enabling cultural euphoria.
Full Circle Insights
JULY 16, 2024
Sales forecasting doesn't have to rely on gut feeling. It is possible to accurately predict future performance using historical data.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMSWire
JULY 16, 2024
How VoC can improve customer retention in a looming recession. Continue reading.
Full Circle Insights
JULY 16, 2024
Getting started with Full Circle Insights – Download the cheat sheet to learn more about creating attribution and funnels in Salesforce.
The Freeman Company
JULY 16, 2024
Budget Spotlight: step-by-step guide for more cost-efficient and time-efficient planning of AV for events, exhibits, and shows.
Full Circle Insights
JULY 16, 2024
Recognizing the Rift: Signs Your Sales and Marketing Teams Are Misaligned ebook - Learn more about aligning marketing and sales teams.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bluetext
JULY 16, 2024
In the dynamic world of digital marketing, few trends have revolutionized the landscape as significantly as social commerce. As social media platforms increasingly blur the lines between content and commerce, businesses are presented with unprecedented opportunities to drive sales directly within these digital ecosystems. At Bluetext, we’ve observed and harnessed the power of social commerce to deliver outstanding results for our clients.
Full Circle Insights
JULY 16, 2024
Get the Reduce Tech Stack Bloat with Full Circle Insights cheat sheet to learn how to cut back your tech stack and save resources.
The Freeman Company
JULY 16, 2024
The post Inside Live at AIA24 event takeaways appeared first on Freeman.
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