Fri.Oct 06, 2023

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7 Ways Smarter CMOs Are Defending Their Marketing Budgets

Engagio

Repeated cuts over the last few years have hit marketing departments hard. Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. This hampers company growth, and if not managed well, can trigger a cycle of cuts and stagnant growth. In fact, Gartner’s 2023 CMO Spend and Strategy Survey revealed that 71% of CMOs feel their 2023 budgets fall short of what’s needed to meet their goals, 75% are struggling to achieve more with less, and 86% are seei

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s j

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Meta launches genAI features for ads

Martech

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.

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Buyers Want To Trust Content. But Do They Value Yours? [New Research]

Content Marketing Institute

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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3 ways MOps can bridge the gap in marketing analytics

Martech

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

More Trending

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New GA4 features improve security and report accuracy

Martech

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).

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Revenue Protection in a Down Market: Master the 4 Ps

LeanData

LeanData Senior Director of RevOps Christine Maxey shares four recommendations for a revenue protection strategy in a down market. The post Revenue Protection in a Down Market: Master the 4 Ps appeared first on LeanData.

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The Future of Online Video Editing: Predictions and Trends

Goodish Agency

Explore the future of online video editing, powered by AI, and discover trends that shape the way we create and consume video content.

Trends 105
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20 Best Link Building Services for SEO

seo.co

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). And if you want to be at the top of the SERPs, you need backlinks. Unfortunately, backlinks are hard to build on your own. You need to develop content. You need to build publisher relationships. You need to practice outreach. And you need to follow up.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Stay Ahead of the Holiday Rush: Your Holiday Marketing Guide for 2023

Bannersnack

12 minutes read We’ll soon enter the most wonderful time of the year. And the holiday shopping season. Meanwhile, everyone’s topping up their wallets while retailers prepare to roll out their deals. During the 2023 holiday season, consumers are estimated to spend 7% more money than last year. That’s the reason why retailers are increasing advertising budgets during this period.

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Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Expanding AI Functionality

Top Rank Marketing

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent citing a shift to digital marketing from traditional marketing efforts, according to newly-published survey data.

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Luigi’s Box Review

The Daily Egg

Running an ecommerce business, you simply need your website’s search experience to work. If customers can’t quickly find the products they want, The post Luigi’s Box Review appeared first on The Daily Egg.

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How to Harness the Power of Podcast Advertising

QuanticMind

A decade ago, the phrase “You’ve got to check out this new podcast!” would have befuddled most people. But today? It’s almost as common as hearing “Can I get a side of ranch with that?” at a pizza joint in the Midwest. It’s no secret that the podcast industry is booming , with more and more people tuning in to an unending variety of shows. There’s a podcast for almost every niche interest you can think of—including, but not limited to, pens , video game music , and Denzel Washington.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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What Is Content Mapping? How To Guide the Buyer Journey

Square 2 Marketing

Between competition, technology and the internet, it’s become more difficult than ever for businesses to reach and engage their target audience. Effective content marketing involves more than just creating and sharing content. You need a strategy to consistently deliver valuable and relevant content that attracts the right prospects, retains customers and converts better leads.

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What’s trending on social media? Fall 2023

illumin

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These changes directly impact advertisers. From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand.

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10 Proven Strategies to Improve B2B Sales Conversion Rates

Visitor Queue

Companies of all sizes are always looking for ways to improve their sales conversion rates. As a salesperson, your stakes are high and your customer journey is complex, making it difficult to improve B2B conversion rates. Your traditional approach may no longer cut it. In this article, we will go through ten proven sales strategies […] The post 10 Proven Strategies to Improve B2B Sales Conversion Rates appeared first on Visitor Queue Blog | Identify Website Traffic.

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What Is Email Automation? A Beginner’s Guide to Email Marketing Automation

Optinmonster

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Potential customers need to hear your message an average of 7 times before purchasing. Email automation helps you win those sales. How? By getting the right email messages to your subscribers at the right time. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Top 10 Beginner Social Media Videos Mistakes

Goodish Agency

Want better social media videos? Learn the 10 common mistakes you're probably making and how to fix them.

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How to Diversify Your Content Strategy

Navigate the Channel

Content marketing of one or two varieties will only take you so far. The key to making a meaningful impact on your target audience is diverse content. An engaging blog with a steady stream of insightful posts lays the foundation. However, one blog post after another won’t prove sufficient in the quest to turn prospects into loyal clients. Every business needs to build on blog material with balanced content to gain traction with their target audience.

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Navigating Consent: Opted-In Leads vs. Non Opted-In Data 

PureB2B

An "opted-in lead" and a "non-opted-in data record" refer to two different categories of contacts in marketing and communications.

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Registration Open For #B2BMX 2024

B2B Marketing Exchange

For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence? Find your B2B North Star at the 2024 B2B Marketing Exchange. Registration for the 13th annual event is officially open!

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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AI vs Human Marketing: How to Amp Up Your Productivity

Single Grain

AI vs human. Artificial intelligence is undoubtedly the theme word of 2023, which is evident by how much it has transformed the way companies do business. From helping develop marketing content to analyzing data, the use cases are constantly growing. The reality we’re seeing is that artificial intelligence has clear strengths and weaknesses. But, when combined with human intelligence, together they can exceed what either could achieve on its own.

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Digital Transformations in the Shipping Container Industry

Valasys

The shipping container industry is pretty straightforward: it’s about getting goods into containers and loading them onto ships, that ferry them across the sea to a destination. The containers are then offloaded, the goods taken out and sent on to the wholesalers or other relevant parties. Naturally, it’s not quite as simple as that: there are many factors and stages affecting the way in which a business will use a shipping container system to move goods.

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Measuring Success: KPIs and Metrics for Medical Device Telemarketing Lead Generation

SalesGrape

In the competitive world of medical device sales, lead generation is a crucial aspect of success. With advancements in technology, medical device telemarketing has become an effective strategy to reach potential customers and generate leads. However, measuring the success of these efforts can be challenging without the right key performance indicators (KPIs) and metrics in place.

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4 SEO Tips To Boost Sales During The Holiday Shopping Season

Valasys

With the holiday season right around the corner, businesses of all sizes are gearing up for a bustling time of year. As consumers turn to the internet to check off their shopping lists, online visibility becomes more important than ever. The key to driving that sought-after holiday traffic? A powerful search engine optimization (SEO) strategy. Below, we’re sharing four crucial SEO tips to help your business get ahead and boost sales during the holiday shopping season.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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User-Generated Content Trends Reshaping the Future of Ecommerce: 2023 & Beyond

Huptech Web

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. The Future of User-Generated Content in Ecommerce Conclusion Introduction The first-ever known instance of folks coming together to create something big, way

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MarTech Meets AI: Integration Insights

Drew Neisser

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration. Three such CMOs are Adriana Gil Miner of Iterable , Christopher Willis of Acrolinx , and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful.

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Attribution Model for Long Sales Cycle

SmartBug Media

In the fast-paced world of digital marketing, understanding the effectiveness of your marketing efforts is crucial. Attribution models play a pivotal role in this process, helping businesses assign credit to various touchpoints along the customer journey. For businesses with long sales cycles, selecting the right attribution model can be a game changer.