Heinz Marketing
OCTOBER 25, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You’ve received incredible feedback from initial users. Your team is feeling confident. But as the results come in, they aren’t what you expected. You can’t gain traction, and your budget is dwindling… what happened?
Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. A significantly smaller number of those websites, however, contain any publicity (earned media) that showcase the company’s intellectual capital, success stories, products and services, or people.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Top Rank Marketing
OCTOBER 25, 2023
Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, and odds are some if it is neither fresh nor relevant. Conducting an SEO audit is a key practice for gaining a firm grasp on your company’s website and digital assets, their performance, and where the opportuniti
Martech
OCTOBER 25, 2023
Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. “Since the onset of the war in the Middle East … we have had a number of primarily brand-oriented campaigns pause spending in the early period,” CFO Derek Andersen said in an analyst call yesterday.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Goodish Agency
OCTOBER 25, 2023
Learn how AI simplifies video editing! Save time, improve audio, and make pro-level videos easily. Perfect for beginners and experts alike.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
BuzzSumo
OCTOBER 25, 2023
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
Walker Sands
OCTOBER 25, 2023
Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Metadata
OCTOBER 25, 2023
Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). Our audiences are as overworked as we are and it’s getting harder to capture their attention. It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?
Benchmark Email
OCTOBER 25, 2023
Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a… The post New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare appeared first on Benchmark Email.
CopyBlogger
OCTOBER 25, 2023
A few years ago, the companies winning with content were those that had the capital to produce content at scale. Continue Reading The post 9 Content Marketing Skills You Need To Succeed In 2024 appeared first on Copyblogger.
Brandwatch Marketing
OCTOBER 25, 2023
Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Launch Marketing
OCTOBER 25, 2023
The value of content creation goes a long way. But, few companies have the resources to produce the volume of content that they need to meet their long list of business goals. One thing marketers do not recognize is the multitude of content they already have. This content can be recycled into fresh material or republished in a different format to extend its shelf life.
Anteriad
OCTOBER 25, 2023
Lead generation strategies can be tailored to increase lead volume. Read this article for marketing strategies you can deploy for lead quantity.
The Mx Group
OCTOBER 25, 2023
Project Management Institute (PMI) receives gold recognition for its Projectified® podcast, providing must-know content to project professionals.
Hubspot
OCTOBER 25, 2023
Last month, I debated ChatGPT about whether AI will replace conventional salespeople. We had a constructive conversation, learned more about each other and ourselves, and contributed to its ever-expanding bank of insight that might ultimately doom humanity — so I'd say it was mostly productive. The piece got decent traction, was fun to write, and produced some interesting perspectives on both sides of the argument — so I figured it might be worth it to try the process again with another hot-butt
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The Daily Egg
OCTOBER 25, 2023
Whether you have a SaaS startup, an ecommerce business, or a WordPress site, you know the importance of customer service. Without the. The post ThriveDesk Review appeared first on The Daily Egg.
Contently
OCTOBER 25, 2023
For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes. The modern buyer journey is a tapestry of interactions, and content acts as the thread that binds each touchpoint.
The Daily Egg
OCTOBER 25, 2023
It can be a challenge to create engaging content, optimize it for search engines, and organize it all. It’s even harder if. The post WordLift Review appeared first on The Daily Egg.
Rev
OCTOBER 25, 2023
Ever wondered how RevOps teams truly measure their success? In a recent survey , 72% of RevOps teams highlighted revenue as their primary metric for success. While revenue is undoubtedly a crucial metric, there’s more to it than meets the eye. In fact, RevOps teams are evaluated based on a diverse range of factors that go beyond the dollars and cents.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
The Mx Group
OCTOBER 25, 2023
Discover the best demand generation insights with these must-know statistics. Elevate your marketing strategy and stay ahead of the competition.
EveryoneSocial
OCTOBER 25, 2023
We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company?
Navigate the Channel
OCTOBER 25, 2023
Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC.
HG Data
OCTOBER 25, 2023
HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced the release of the first annual HG Insights AI 1000 — a ranking to guide business innovators with a holistic picture of the generative AI landscape and uncover opportunities in their markets. HG Insights has been … The post HG Insights Publishes the AI 1000, Providing Insights into Individual Companies’ AI Maturity appeared first on HG Insights.
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SmartBug Media
OCTOBER 25, 2023
In today's business environment, sales teams are constantly seeking ways to boost efficiency and productivity. One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process. Additionally, it will provide techniques for automatically assigning leads.
Marketri
OCTOBER 25, 2023
Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. And for most B2B companies, that means more leads and more revenue. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. But it takes a rigorous process, grounded in business goals and strategy, to engage in marketing that achieves your business goals.
Champion Communications
OCTOBER 25, 2023
Businesses often come to us looking for guidance as they scale into new markets. Many are driven by the desire to leverage global reach, respond to customer demands, and stay ahead of the competition. However, this strategy is often met with concerns such as “Nobody knows who we are in this market” and “How do we make sure we are visible amongst our target audiences?
Expert insights. Personalized for you.
111 
Let's personalize your content