Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.

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Social Marketing Planning Work Management Marketing Analytics Tools 143

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere. Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments.

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Marketing Automation Services Act-On Work Management Lead Scoring 130

Acrolinx

SEPTEMBER 24, 2024

“Words do have power. Names have power. Words are events, they do things, change things.” Ursula K. Le Guinn How AI text enhancers can improve inclusive language Let’s open this blog with a bold statement. Ready? Here goes: The current inclusive language definition isn’t serving diversity, equity, and inclusion as well as it should. Nor is it helping build inclusive organizations.

Enterprise Management 74

Enterprise Management Work Management Guidelines Education 74

Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.

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Work Management SMS Privacy Marketing 69

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Marketing Institute

SEPTEMBER 24, 2024

Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.

Content 64

Content Ad Building Content Marketing Paid Search Agency 64

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. As competition for buyer attention intensifies, SDRs are under pressure to work smarter – not harder; this is where AI-powered tools come into play.

Marketing AI 60

Marketing AI Work Management Tools Marketing Management 60

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled by data clean room vendor Optable. The statistics. Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience.

Ads 65

Ads Privacy Statistics Vendors 65

PureB2B

SEPTEMBER 24, 2024

The Google Privacy Sandbox update lets advertisers continue using third-party data; but here's how to prepare for the future.

Privacy 68

Privacy Advertisements Advertising Google 68

Martech

SEPTEMBER 24, 2024

Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.

Budget Programs 65

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 65

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Animalz blog

SEPTEMBER 24, 2024

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over with. Maybe you’re here because you’re looking for a silver attribution bullet — a tool, a model, anything that brings ease and accuracy. We feel you, because we’ve been on that search.

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Multi-Touch Attribution Top of Funnel Lead Ranking Budget Programs 58

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview.

Paid Search Agency 62

Paid Search Agency Ads Video Marketing Tools 62

Sword and the Script | B2B

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. Under such a structure an account executive (AE), or increasingly a customer success manager (CSM), manages customer accounts.

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Peer-to-peer Ad Building Work Management Case Studies 52

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses.

Enterprise Management 62

Enterprise Management Marketing Management eCommerce Customer Satisfaction 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

US Data Corporation

SEPTEMBER 24, 2024

Building effective segmentation strategies is one of the most powerful tools at your disposal for improving marketing efficiency, enhancing customer satisfaction, and driving business growth. By collecting detailed customer data, developing personas, tailoring marketing efforts, and testing and refining your approach, you can create a more personalized and successful marketing strategy giving you a highly competitive edge.

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Segmentation Effectiveness Marketing & Strategy Customer Satisfaction 52

Experiture

SEPTEMBER 24, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. Automated marketing has become a cornerstone of modern marketing strategies, enabling businesses to streamline their efforts, save time, and nurture leads at scale. However, while setting up these campaigns is crucial, proving their value is equally important.

ROI 52

ROI Automation Thought Leadership Marketing & Strategy 52

illumin

SEPTEMBER 24, 2024

Patents can make or break a tech company’s plans. If Roku’s recent moves are anything to go by, then the tech company is about to bring a major boon to the streaming industry. Evidence suggests that TV streaming giant Roku is angling for new tech, having taken the last steps before the issuing of a patent earlier this year. Roku filed a new ad-tech patent and has received a Notice of Allowance from the US Patent and Trademark Office (USPTO).

Planning 52

Planning Paid Search Agency Advertising Advertisements 52

Content Standard

SEPTEMBER 24, 2024

A recent Skyword survey reveals a significant shift: by June 2025, 90% of marketers will use generative artificial intelligence (GenAI), up from 55% today. This rapid rise underscores the growing reliance on technology to meet the constant demand for fresh content. But while GenAI brings remarkable efficiencies in scaling content production, it also introduces challenges, particularly in maintaining authenticity and brand consistency.

Marketing AI 52

Marketing AI Branding Brand Identity Storytelling 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ClearVoice

SEPTEMBER 24, 2024

Let’s face it: insurance is not exactly the most thrilling topic for your audience. But, personalized content can make buying insurance less of a chore for your readers and more like a meaningful conversation. After all, your customers aren’t just looking for insurance but solutions that fit their unique lives. So, how do you scale that personal touch across a sprawling enterprise without losing your sanity or your brand’s voice?

Enterprise Management 52

Enterprise Management Marketing & Strategy Marketing Strategy Personalization 52

B2BMarketing.net

SEPTEMBER 24, 2024

In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month. Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’.

B2B Marketing 52

B2B Marketing Work Management Marketing Management B2B 52

SpotMe Blog

SEPTEMBER 24, 2024

On September 12, 2024, SpotMe Life Sciences took home the bronze award in the Pharma Technology Impact Category at the PM Society Digital Awards. This new category celebrates breakthrough solutions that empower pharma brands to engage with HCPs in more effective and valuable ways. “We’re honored to receive this award, as it highlights the strides we’ve made in reshaping how pharma companies engage HCPs.

Paid Search Agency 52

Paid Search Agency CRM Advertising Agencies ROI 52

MarketJoy

SEPTEMBER 24, 2024

Let’s debunk the myths surrounding outbound marketing and reveal just how easy it is to implement an outbound marketing agency. Learn how MarketJoy’s 3-step approach can supercharge your sales pipeline and fuel your company’s growth. In the fast-paced world of business, hitting sales targets is non-negotiable. Outbound marketing, with its proactive approach, has proven to be a powerful strategy for generating leads and driving growth.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Planning 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Conversica

SEPTEMBER 24, 2024

The post 14 Reasons to Fall for Conversica: Fall 2024 G2 Badges appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s su

Template 56

Template Marketing & Strategy Marketing Strategy Planning 56

Valasys

SEPTEMBER 24, 2024

Print jobs can be a hassle. They pile up. The machine jams. Time is wasted. Costs increase. But it doesn’t have to be this way. With the right software, everything changes. Things flow. Tasks are smooth. Print management solution takes over. It makes your life easier. It takes the pressure off. It helps manage workloads better and faster. No one enjoys delays, and this solution ensures fewer of them.

Work Management 40

Work Management Software Efficiency Outgrow 40

Marketing Insider Group

SEPTEMBER 24, 2024

Your customers are busy. Like you, they’re constantly bombarded by advertisements, push notifications, emails, texts, and a plethora of other messaging. And they’re getting pretty good at ignoring everything that doesn’t capture their attention. That’s why you should conduct a pulse check to see how marketable you are to customers. Otherwise, you’ll find it tougher and tougher to get noticed amidst all the chatter and noise of modern life.

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Paid Search Agency Business Budget Programs Marketing & Strategy 180

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior. The key to breaking this cycle is to recognize and leverage high-quality buying signals — critical, timely indicators that can transform generic outreach into targeted, personaliz

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Madison Logic

SEPTEMBER 24, 2024

You need to leverage the right tools to make your account-based marketing campaigns more successful. These specialized technologies not only streamline your campaign launches and ongoing campaign review processes but also enhance your ability to connect with key stakeholders more effectively due to having information readily available. While there’s a marketplace full of B2B marketing and ABM software and tool options, the sheer volume of choices can easily overwhelm users.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Budget Programs ABM 52

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. We know this challenge well, and we’re obsessed with solving it. That’s why we built ZoomInfo Copilot to act as a powerful AI agent, automatically surfacing the most valuable insights, saving you hours of research and helping you cut through the noise to reach your buyers

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