B2B Digital Marketer
MAY 25, 2023
Prioritizing Quality Over Quantity: Building a Strong Demand Generation Engine in Today’s Buyer Climate In this episode of B2BDM, our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren’t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales.
Inbox Insight
MAY 25, 2023
In the ever-evolving landscape of modern marketing, ABM has emerged as a powerful approach that blends cutting-edge technology with strategic precision for targeting high-value accounts. Among the arsenal of tactics deployed by ABM marketers, Programmatic ABM has emerged as a seemingly cost-effective method for reaching large numbers of accounts at scale.
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DealSignal
MAY 25, 2023
ABM benefits and why it works As buying teams become larger and buyer journeys become more complex, B2B marketing and sales teams are increasingly moving to account-based marketing and account-based sales. Why? Because it works. As noted on the infographic below, research from industry analysts and associations has found that ABM is helping marketing and sales teams increase their conversion rates, close larger deals, and save valuable prospecting time – and it delivers a higher ROI than other m
Content Marketing Institute
MAY 25, 2023
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
ClickZ
MAY 25, 2023
30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with excitement, as designers, we need to be mindful of its potential risks and ensure that our AI-powered solutions are transparent, eth
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 25, 2023
Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword Research Tools For SEO appeared first on Search Engine Journal.
Martech
MAY 25, 2023
Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.
Ahrefs
MAY 25, 2023
Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases.
Martech
MAY 25, 2023
Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce Marketing Cloud
MAY 25, 2023
You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. The product’s benefits, capabilities, and performance do much of the selling and persuading. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves.
Martech
MAY 25, 2023
The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team is back at the office or still working remotely, the entire organization can benefit from implementing a marketing work management platform. “There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna
Search Engine Journal
MAY 25, 2023
Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.
Hannon Hill
MAY 25, 2023
This week's guest blog post offers valuable insights on conducting website audits for enhanced accessibility, detailing the process of defining the audit scope, choosing accessibility standards, employing both automated and manual testing, involving users with disabilities, and documenting progress. It emphasizes making digital experiences inclusive for all users.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Martech
MAY 25, 2023
In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.
Stevens & Tate
MAY 25, 2023
Real estate marketing changes by the minute, given the constant entry of new trends, thanks to digital platforms. Other factors that dramatically affect marketing in the real estate industry are the following: Changes in interest rates A growing population of remote workers who want to work and live where they choose Shortage of available homes (There was a 38% shortage of home listings in November 2022 compared to November 2017-2019).
QuanticMind
MAY 25, 2023
Sit down, Sopranos. Back up, The Bachelor. Get lost, Game of Thrones! The latest season of TV upfronts might be more dramatic than all three of you combined. OK, we’re exaggerating.but only slightly. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for.
Litmus
MAY 25, 2023
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Scoop.it
MAY 25, 2023
In an economy as transient as Cinderella’s carriage, marketers are often the first to witness budget cuts. But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.
Hubspot
MAY 25, 2023
In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. As of early 2023, it boasts over 900 million users , with approximately half visiting the platform monthly. In short, if you’re not active on LinkedIn, you’re missing a huge opportunity to grow your business. The question is — how do you know if your posts are resonating with your target audience?
DivvyHQ
MAY 25, 2023
Content creation can be messy and overwhelming. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience.
Martech
MAY 25, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
ClickZ
MAY 25, 2023
30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, your unique understanding of your brand’s equity, or your copywriting skills, nor can it spit out a strategic plan based
SendGrid
MAY 25, 2023
Learn 7 ways you can use email and social media to drive serious traffic to your website and prepare visitors for conversion and engagement. The post How to Use Email & Social Media to Drive Traffic to Your Website appeared first on SendGrid.
The Daily Egg
MAY 25, 2023
Zenkit is a lightweight and flexible collaboration suite with features for project management, relational databases, team chat, and documentation. With plans ranging. The post Zenkit Review appeared first on The Daily Egg.
Schubert B2B
MAY 25, 2023
The tech sector is one of the most competitive sectors for a B2B company to operate in. It is also one of the most profitable. In order for a B2B company to gain measurable market share in the tech sector, they need to invest heavily in marketing, preferably, in B2B technology marketing.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
The Daily Egg
MAY 25, 2023
Nintex is an industry-leading solution for workflow automation and process management. It’s powerful, complex, great for automating just about any type of. The post Nintex Review appeared first on The Daily Egg.
Schubert B2B
MAY 25, 2023
YouTube has over 2.6 billion active users per month! This basically means that nearly every third human on our planet gets engaged with video content on this platform on a regular basis. And, of course, the advertisers who manage to take advantage of that see an instant increase in their most important metrics.
The Lead Agency
MAY 25, 2023
When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before con
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