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Prioritizing Quality Over Quantity: Building a Strong Demand Generation Engine in Today’s Buyer Climate In this episode of B2BDM, our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren’t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales.
In the ever-evolving landscape of modern marketing, ABM has emerged as a powerful approach that blends cutting-edge technology with strategic precision for targeting high-value accounts. Among the arsenal of tactics deployed by ABM marketers, Programmatic ABM has emerged as a seemingly cost-effective method for reaching large numbers of accounts at scale.
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Sit down, Sopranos. Back up, The Bachelor. Get lost, Game of Thrones! The latest season of TV upfronts might be more dramatic than all three of you combined. OK, we’re exaggerating.but only slightly. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for.
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.
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