Only B2B
OCTOBER 9, 2024
MQL is dead. They are the bubbles on the surface of your marketing feed. Not exactly. MQLs are little more than surface-level indicators. They represent value for prospects who’ve shown genuine interest through actions like downloading content. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter.
Marketing Insider Group
OCTOBER 9, 2024
For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.
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Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Contently
OCTOBER 9, 2024
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Martech
OCTOBER 9, 2024
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 9, 2024
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.
CMSWire
OCTOBER 9, 2024
Is email marketing dead? Nope. Continue reading.
Martech
OCTOBER 9, 2024
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. Sound familiar? The real issue is your teams aren’t aligned. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together.
Content Marketing Institute
OCTOBER 9, 2024
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
OCTOBER 9, 2024
HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.
ClearVoice
OCTOBER 9, 2024
For content teams to create high-quality content efficiently, everyone involved in the production process should be on the same page. Content teams need clarity on every detail — from deliverables to deadlines — to collaborate seamlessly and meet their goals. Effective communication is the key to ensuring this. But expecting your content team to maintain clear communication is easier said than done.
Marketri
OCTOBER 9, 2024
Fractional marketing offers a flexible and efficient approach for companies to access specialized marketing expertise and accelerate their growth goals. Fractional Marketing: The Key to Turning Ambitious Growth Goals into Reality Contents 01 What is Fractional Marketing? 02 How Does Fractional Marketing Differ From an In-house or Hybrid Model? 03 Why is Fractional Marketing on the Rise?
Navigate the Channel
OCTOBER 9, 2024
As 2024 unfolds, many of our clients are diligently crafting their marketing plans to stay ahead in the competitive landscape. One pivotal aspect of these discussions revolves around the formulation of a robust demand generation strategy. Demand generation is a comprehensive term encompassing the various marketing techniques and tactics that businesses employ to enhance audience awareness and foster interest in their products or services.
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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
Martech
OCTOBER 9, 2024
Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its platform, as well as a new voice agent able to converse with customers. The announcements came at the Zendesk AI Summit in New York City today. Combining AI and human agents. Zendesk will make AI agents available across all digital channels.
CMSWire
OCTOBER 9, 2024
Creating a customer-centric culture hinges on empowering employees, fostering open communication and investing in their growth for exceptional CX. Continue reading.
Animalz blog
OCTOBER 9, 2024
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Most of us also have a weakness for shiny objects: a new tool, a magic strategy, an unmissable trend. It comes with the territory. We can’t miss the next big thing that might unlock more growth.
CMSWire
OCTOBER 9, 2024
Frontline employees are the backbone of CX. Effective communication and coordinated strategies are essential for increasing satisfaction and loyalty. Continue reading.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
illumin
OCTOBER 9, 2024
Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. Beginning in 2019 with the launch of Disney+, the “streaming wars” captured the attention of TV producers and audiences everywhere.
B2B Marketing Exchange
OCTOBER 9, 2024
The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. The Awards honor innovators who: Helped break new ground and/or drive specific results within their company; Successfully implemented an innovative strategy or concept — especially related to performance marketing and driving revenue; Creatively and effective
Outgrow
OCTOBER 9, 2024
EPISODE 217: Marketer of the Month Podcast with Phil Wiser Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Wiser for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Phil and here’s what we discussed about – 1. Discussion about AI shaping Paramount’s technology initiatives. 2.
Versium
OCTOBER 9, 2024
In a world where AI is reshaping industries, the foundation of any successful AI system is quality data. Versium’s powerful APIs create a unified data layer, bringing all your data into one seamless platform. This ensures your AI models are always working with reliable, high-quality data for accurate insights, better predictions, and streamlined processes.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DAGMAR Marketing
OCTOBER 9, 2024
In the agency world, it’s not uncommon for industry-specific jargon and overuse of abbreviations to dominate conversations. This can often leave listeners feeling confused and disconnected. At Dagmar Marketing, we don’t operate this way. We want all of our clients to fully understand what we’re doing and how campaigns are performing. Our goal is to pull back the curtain of SEO so that business owners can feel comfortable and confident in their results.
PathFactory
OCTOBER 9, 2024
5 Use Cases for AI in B2B Marketing (That Go Beyond Content Generation) Written by Dev Ganesan, CEO and President of PathFactory The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, big data, and other advancements have drastically changed how brands go to market and how B2B buyers buy.
New North
OCTOBER 9, 2024
Marketing operations is the foundation that supports every effective B2B marketing team. It ensures that all the moving parts—tools, data, and processes—work together seamlessly to achieve measurable results. It’s about getting past vanity metrics and focusing on true impact, aligning efforts with closed-won revenue and other tangible business outcomes.
Sana Commerce
OCTOBER 9, 2024
Umfragen zufolge waren rund 92 % aller Führungskräfte im B2B-Commerce schon mindestens einmal mit ihren E-Commerce-Tools unzufrieden. Die Probleme reichen von hohem Wartungsaufwand bis hin zur mangelnden Berücksichtigung der Komplexität, die das Geschäft so vieler B2B-Anbieter kennzeichnet. Was macht also den Online-Erfolg starker B2B-Unternehmen aus?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sage Marketing
OCTOBER 9, 2024
In today’s competitive B2B landscape, Account-Based Marketing (ABM) has emerged as a leading strategy for companies aiming to focus their marketing efforts on high-value accounts. HubSpot, with its robust suite of marketing and sales tools, offers a perfect solution for companies looking to implement and scale their ABM strategy. In this blog, we’ll walk through how to effectively use HubSpot for B2B Account-Based Marketing (ABM), ensuring your marketing and sales teams work together
sagefrog
OCTOBER 9, 2024
Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. This year is no different—2025 is shaping up to be a game-changer. With businesses facing both opportunities and challenges from advancements in technology and changing market dynamics, this year’s report sheds light on strategies that are effective today and set the stage for long-term success.
MarketJoy
OCTOBER 9, 2024
Unlock the secrets to successful outbound marketing with our top three essential strategies: stand out with bold tactics, foster collaboration for continuous improvement, and develop the patience required for long-term success. Discover how to transform your outbound efforts into powerful growth engines. Outbound marketing is a key tool for businesses looking to expand their reach and connect with potential customers.
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