Launch Marketing

MAY 29, 2024

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.

B2B Marketing 94

B2B Marketing Ad Building Planning Paid Search Agency 94

Act-On

MAY 29, 2024

Lead generation is on the to-do list of most marketers. And sure, you might have some successful strategies in place, but wouldn’t it be nice to capture some easier wins? One of the best ways to land these wins is through customer marketing. Why? Companies have a 60% to 70% chance of selling to an existing customer, compared to a brand-new one (the latter is only 5% to 20%).

Cross-Selling 245

Cross-Selling Paid Search Agency Marketing Automation Services Marketing & Strategy 245

Ahrefs

MAY 29, 2024

SEOs shouldn't assume these are ranking factors or that they're even used in rankings.

SEO 137

SEO Google 137

Martech

MAY 29, 2024

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

Lead Ranking 136

Lead Ranking Demand Marketing Qualified Leads Lead Gen 136

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Oktopost

MAY 29, 2024

In the history of social networks, we know sometimes social networks give, and other times they take away. That’s exactly what happened back in July 2022 when LinkedIn announced the removal of their native and famous LinkedIn carousel post format. LinkedIn’s move caught many B2B marketers off-guard as LinkedIn carousel posts seemed to boost engagement and earn at least 5 times as many clicks as any other post format on the network.

Linkedin 133

Linkedin Case Studies Case Study Network Marketing 133

CMSWire

MAY 29, 2024

Composable content will make it easier for search engines and AI to serve up your content in answer to specific queries. Continue reading.

Content 127

Content Google Optimization Generation 127

Salesforce Marketing Cloud

MAY 29, 2024

What you’ll learn What is first-party data and why is it so important? Build the culture and infrastructure to adapt to first-party data Find tools and tactics that work – and stop using old methods that don’t Get the most out of your first-party data Understand how first-party data impacts generative AI The era of third-party data is just about over – long live first-party data.

Paid Content 126

Paid Content Sales Management Marketing AI Lead Ranking 126

Ahrefs

MAY 29, 2024

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.

Traffic 125

Traffic Marketing Websites Advertising Benchmark Tools 125

CMSWire

MAY 29, 2024

We know AI is transforming customer service. The question is: what can customer support and service leaders do with it? Continue reading.

Service 122

Service Ethics Contacts Privacy 122

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc

Top of Funnel 121

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 121

Ahrefs

MAY 29, 2024

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy.

API 117

API Ad Agencies SEO Efficiency 117

Martech

MAY 29, 2024

Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.

Loyalty 113

Loyalty eCommerce Pricing Price 113

Ahrefs

MAY 29, 2024

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.

SEO 112

SEO Campaigns 112

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Branding 107

Branding Brand Identity Touchpoints Companies 107

CopyBlogger

MAY 29, 2024

In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.

Keywords 107

Keywords Research Examples Tools 107

Optinmonster

MAY 29, 2024

I’m Syed Balkhi, one of the co-founders of OptinMonster. Over 25+ million websites use one of my marketing products to grow and compete with the big guys. 100+ million people read my blogs every year to grow their website traffic, sales, and conversions. And here at OptinMonster, over 1.2 million small businesses use us to drive their email marketing campaigns!

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. There are many popular consumer brand applications for this approach, from celebrity Instagram influencers to TikTok contests and beyond. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more.

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

MAY 29, 2024

AI in digital asset management challenges traditional roles but underscores the continuing importance of human oversight. Continue reading.

Digital Asset Management 100

Digital Asset Management Marketing 100

Anyword

MAY 29, 2024

I’m Idan, and I am the Product Marketing Manager (PMM) at Anyword. In the ever-evolving landscape of product marketing, staying ahead of the curve is a challenge faced by many PMMs. The demands are high: we need to create compelling campaigns, engage diverse audiences, maintain consistent brand messaging, and continuously optimize our strategies to achieve the best results.

Marketing Analytics Tools 98

Marketing Analytics Tools Template Guidelines Segmentation 98

Roketto

MAY 29, 2024

To achieve the first conversion lift, PPC optimization often requires a lengthy multi-month ramp-up. This delay in progress can hamper momentum.

PPC 83

PPC Optimization Conversion Marketing 83

Only B2B

MAY 29, 2024

Imagine this: Your sales pipeline is overflowing with tons of leads. Sounds like a dream scenario, right? Not quite, because lots of them are junk (not ideal ones)- wasting time and effort chasing the bad leads. This is where the finger-pointing starts between the marketing and sales teams, creating enormous pressure and frustration. So, what’s the solution?

Lead Ranking 77

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 77

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

CMSWire

MAY 29, 2024

Exploring how innovative solutions empower content teams to streamline production processes, enhance collaboration and maintain brand consistency efficiently. Continue reading.

Product 75

Product Efficiency Marketing Process 75

Hubspot

MAY 29, 2024

Did you know that a disagreement between founders can lead to an entire startup business failing? In fact, 65% of startups fail due to founder conflict (Noam Wasserman, author of The Founder's Dilemmas ). Even small disagreements can come to light during the startup due diligence process when investors look into your company before deciding to invest their money.

Startups 72

Startups Work Management Marketing Management Buyer Personas 72

Navigate the Channel

MAY 29, 2024

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. The time math doesn’t seem fair, but it fits with human nature and trade shows.

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Goodish Agency

MAY 29, 2024

The ultimate guide to mastering GA4! Learn how to monitor, analyze, and optimize your data like a pro. Boost your website's performance now!

Optimization 63

Optimization Marketing Websites Marketing Analytics Tools Google 63

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

SmartBug Media

MAY 29, 2024

Zendesk versus HubSpot's Service Hub: Which is right for you? Both are designed to streamline customer support operations and enhance the customer experience. But there are key differences between the systems, and there isn’t a one-size-fits-all answer as to which is the best solution. Let’s take a look at the core features each platform offers to help you make an informed decision that sets you up for success.

Hubspot 62

Hubspot Marketing Management Service API 62

Go Beyond SEO

MAY 29, 2024

Are you a plumbing business struggling to stand out in the crowded online marketplace? With the right plumbing search engine optimization (SEO) strategy , you can boost your website visibility , improve search rankings , and attract more potential customers. In today’s digital age, having a strong online presence is crucial for generating leads and growing your business.

Optimization 60

Optimization FAQ Ideal Customer Profiles Lead Scoring 60

Brandwatch Marketing

MAY 29, 2024

Top tips for building an effective social media plan that's tied to your business objectives and delivers great results.

Media Plans 52

Media Plans Social Media Effectiveness Media 52