Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.

Content 322

Content Paid Search Agency Marketing & Strategy Link Building 322

Acrolinx

MAY 27, 2024

Everyone needs a punctuation refresher once in a while. This post will explain everything you need to know about the right way to use colons and semicolons. The post The Right Way to Use Colons and Semicolons appeared first on Acrolinx.

Tips 98

Tips 98

Hubspot

MAY 27, 2024

We all know the “obvious” traits high-performing sales reps exhibit. I‘m sure you’ve read plenty about the value of qualities like empathy, ambition, and confidence throughout your career — but you didn't click on this headline because you want to hear more about those conventional, played-out traits. Now, did you? No, you're here for some novel, wild, “Who'da thunk it?

Peer-to-peer 88

Peer-to-peer Storytelling Work Management Marketing Management 88

Contently

MAY 27, 2024

Freelance writers are the unsung heroes of content production for brands. They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget. However, learning how to work with freelance writers can be a challenge. Quality varies significantly among writers. It often takes rounds of trial and error to learn where to find talent.

Work Management 78

Work Management Terms and Conditions Ideal Customer Profiles Marketing Management 78

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Hubspot

MAY 27, 2024

We previously wrote about how Americans are leaping into entrepreneurship at record rates. Among those who opened for business in 2023, the home services category saw the highest growth, with 278k new openings. From wallpapering to carpentry, those who help homeowners upgrade their abodes are pocketing millions. Source: Bloomberg It’s not hard to see why.

Allocation 73

Allocation Lock-In Business Budget Programs 73

FunnelEnvy

MAY 27, 2024

Imagine pouring hours and dollars into crafting targeted campaigns, nurturing leads, and refining your messaging for your SaaS business. Yet, a nagging doubt lingers: how do you know if website visitors convert optimally? Why exactly is engagement lagging? Evaluating your SaaS marketing conversion rate can feel like peering into a black box. You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified?

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Landing Pages 67

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. However, without alignment, this process can quickly become chaotic. This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

SalesIntel

MAY 27, 2024

In sales, your success heavily relies on your ability to identify and connect with the right people at the right accounts. Whether you’re a seasoned sales professional or just starting out in the field, you’re likely no stranger to prospecting (and if you are new to this, welcome, we’re glad you’re here!). Instead of waiting for inbound leads to come to you, outbound prospecting allows you to take a proactive role in the sales process while increasing brand awareness among your ideal cust

Ideal Customer Profiles 52

Ideal Customer Profiles Opt-out Opt-in Privacy 52

ClearVoice

MAY 27, 2024

High-quality content is crucial for accelerating your marketing results and delivering long-term dividends for your business. However, many marketing teams struggle with producing content that truly converts while managing other marketing priorities. Does that sound familiar? If so, ClearVoice can help. A New Approach to Content Production Unlike traditional content agencies, ClearVoice acts as your partner, managing the entire content production process from start to finish.

Advertising Agencies 52

Advertising Agencies Bandwidth Content Marketing Management 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Sana Commerce

MAY 27, 2024

For B2B organizations looking to grow, data-driven decisions are crucial for success. Enter e-commerce analytics. Whether you want to assess how your web store is performing currently, predict how it might perform in the next two quarters, or test revenue-boosting strategies, a thorough understanding of analytics is essential. Table of contents What is e-commerce analytics?

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52