DivvyHQ
OCTOBER 16, 2019
Much like two people in love, the honeymoon phase of content marketing can be exhilarating, but not without hurdles. Understanding these challenges and knowing how to keep your team organized and on track will make the rough patches a little smoother.
Visitor Queue
OCTOBER 16, 2019
If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR. Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws in order to avoid major fines. But while many website owners are now up-to-date on […]. The post How to Ensure Your Lead Generation is General Data Protection Regulation (GDPR) Compliant appeared first on Blog Visitor Queue.
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Seismic
OCTOBER 16, 2019
In today’s automated world, self-service has allowed customers to become increasingly independent. In fact, according to research from Forrester , B2B buyers want to self-educate rather than engage with a sales representative by a factor of nearly three to one. Meanwhile, seven in 10 indicate that buying products and services for work from a website is more convenient than buying from a sales rep.
Single Grain
OCTOBER 16, 2019
I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Sure, the world tells you that there is lots to be gained, like increased online exposure, better search results, and even a boost to your bottom line.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Biznology
OCTOBER 16, 2019
Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Their trust in traditional institutions (e.g. political, business and religious leaders) has never been lower, according to the recent Global 2019 Millennial Survey by Deloitte. Importantly their ambitions and values are very different from other generations.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
OCTOBER 16, 2019
One is from 1998 (AWeber) and the other is from 2001 (Mailchimp), both of them would be considered young adults if they were people. Being companies that turn those dates into something even more amazing. Despite being older, people usually consider AWeber a Mailchimp alternative and not the other way around. And with the recent changes in Mailchimp (becoming an all-in-one marketing platform) people are looking more for an alternative to this former email marketing platform.
InsightSquared
OCTOBER 16, 2019
I was thrilled when the InsightSquared team asked me to guest post on their blog. I loved presenting at Ramp 2019 , and am excited to continue sharing all of the best practices we learn from our customers here at Chorus.ai. In a previous life, I ran the training and enablement function at InsightSquared. It was there that I fell in love with sales readiness.
Zoominfo
OCTOBER 16, 2019
Companies hire new talent for a number of reasons. Perhaps they’re growing, or have new goals and needs, or an existing employee is leaving, etc. But, modern recruiters can’t simply wait for one of these things to happen before they start looking for new job candidates. Given the fast-paced and increasingly competitive hiring landscape, recruiters must develop a proactive approach to cultivate a group of potential hires — even before they need to fill open positions.
KoMarketing Associates
OCTOBER 16, 2019
Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 percent) claim that they have fully integrated their content marketing program with their overall strategy.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Zoominfo
OCTOBER 16, 2019
Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates.
Bannersnack
OCTOBER 16, 2019
*A biiiig THANK YOU goes to Denisa, who’s a PPC specialist here at Bannersnack. She put together all the data I used in the article and helped me shape the research into useful information. It appears that we’re on a roll this year when it comes to case studies and experiments with online advertising. […].
Content Marketing Institute
OCTOBER 16, 2019
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.
The Daily Egg
OCTOBER 16, 2019
You’ve reached article 4 in our A/B testing series. In case you missed the first three, here’s a recap: A Beginner’s Guide to A/B Testing with Crazy Egg A/B Testing: How and Where to Start Best Practices and Pro Tips for Using an A/B Testing Tool Now it’s time to move onto the final chapter: […]. The post How to Understand and Act On Your A/B Test Results appeared first on The Daily Egg.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Vidyard
OCTOBER 16, 2019
Music is the literature of the heart, a French poet once said. Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some background songs become permanently lodged in the cultural consciousness. Consider Celine Dion’s “My Heart Will Go On”—it’s such a fitting power ballad of romantic yearning that it’s now impossible to hear it and not think about the movie Titanic.
Hubspot
OCTOBER 16, 2019
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management.
Heinz Marketing
OCTOBER 16, 2019
By Matt Heinz , President of Heinz Marketing. TL:DR answer: It’s not the tech’s fault. Get these five things right first or the tech has no chance to help you. A few weeks ago I had the honor of participating in a roundtable discussion hosted by Jonathan Farrington centered on the role, impact and importance of technology in driving successful sales.
Outreach
OCTOBER 16, 2019
According to a recent study, gender diversity in the workforce can lead to more innovative and productive companies , when measuring their market value and revenue. But there’s a catch: the companies have to believe and genuinely champion that gender diversity is important, and not merely a line item on their job listings page. So how do great companies bring more women into their companies, including sales organizations?
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Conversica
OCTOBER 16, 2019
By Rashmi Vittal. When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” And while I can understand the source of the question, I emphatically stress that Conversica is not a chatbot. A more cynical reader might assume that this differentiation is little more than branding.
Convert
OCTOBER 16, 2019
If you have been hunting for that one strategy that can level-up your social media game – without a doubt, it’s personalization. Reaching one’s target audience with individualized messages can work wonders for your business – that is, only if you know how to get it right! Earlier, it was believed that any interaction with.
Hinge Marketing
OCTOBER 16, 2019
?. In this video blog, Karl Feldman answers the question: “When is it time to rebrand?” It’s a big undertaking for any professional services firm, and what we’ve learned is there are some good reasons to consider a rebrand. Transcription. When is it time to rebrand? It’s a big undertaking for any professional services firms, and what we’ve learned is there are some good reasons to consider a rebrand.
Conversica
OCTOBER 16, 2019
By Rashmi Vittal, Chief Marketing Officer, Conversica. When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” And while I can understand the source of the question, I emphatically stress that Conversica is not a chatbot. A more cynical reader might assume that this differentiation is little more than branding.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Bannersnack
OCTOBER 16, 2019
Thanksgiving is just around the corner and I came up with the 11 best thanksgiving cards and invitation examples for you to “gobble” up. Don’t run out of “thyme” looking around for great printable Thanksgiving and Friendsgiving cards to give out this season! Take a look at all of these Thanksgiving card examples and be […].
Martech Advisor
OCTOBER 16, 2019
The latest research shows that Instagram is being used by 73% of online audiences, which makes it one of the most important channels for businesses to reach their customers today. Here’s what you need to know in order to succeed on the platform, writes, Sarah Hughes, Senior Content Marketing Manager, Wibbitz. With over 1 billion active daily users now on the app, Instagram is no longer just a destination for young content creators.
Parse.ly
OCTOBER 16, 2019
Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. “More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. The majority of our newsletter readers don’t subscribe to the paywall, but we saw how vital newsletters were in bringing subscribers to the site again and again.” – Indu Chandrasekhar Director of Audience Development, WIRED.
Martech Advisor
OCTOBER 16, 2019
5G internet is a quantum leap in terms of bandwidth, connectivity, distribution, and mobile experiences. While marketers are enthusiastic about presenting rich content and innovative advertising opportunities, concerns are rising over consumer data privacy. Will marketers be able to balance the 5G and privacy paradox, or will privacy become a myth in the era of 5G internet?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Optinmonster
OCTOBER 16, 2019
Running a successful small business is like having hundreds—or thousands!—of friends you need to keep track of somehow. Don’t rely on handwritten client notes that you can’t even read. Instead, check out some of the best CRM software that’ll help you stay on top of your client list. A CRM (customer relationship management) software will help you manage customers and potential customers, freeing up your time and energy to focus on growing your business.
Martech Advisor
OCTOBER 16, 2019
Michelle Tilton shares customer journey optimization insights for building loyal lifetime customers. By following customers’ life journeys with privacy-compliant consumer identity intelligence, brands can reduce customer churn and increase lifetime customer values. Too often brands rely on individual interactions in the path to purchase--up to and including the point of purchase to analyze the overall customer experience.
SmartBug Media
OCTOBER 16, 2019
Would you rather listen to this blog instead of reading it? Just click play below. Guest author Logan Lyles is the Director of Partnerships at Sweet Fish Media. You’re ready to add a podcast to your marketing mix. That’s fantastic! You understand the weight a podcast can carry for your place in the industry. You’ll be a thought leader in no time! But before that happens, you need to make sure you have everything set up to podcast well.
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