The Point
JANUARY 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. Most of these pitches inevitably revolve around the functionality of the product or solution in question and the benefits to be gained by our clients.
Salesforce Marketing Cloud
JANUARY 11, 2024
With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major email service providers (ESPs) Gmail and Yahoo are strengthening their domain authentication requirements.
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Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook
CMSWire
JANUARY 11, 2024
A look at the complex realm of marketing amidst global unrest and societal divides, and how brands can navigate the choppy waters by living up to their values. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
JANUARY 11, 2024
Following copywriting best practices can help you create good copy, but there’s a lot of nuance to great copywriting that. Continue Reading The post 12 Outstanding Copywriting Examples That Generate Sales appeared first on Copyblogger.
CMSWire
JANUARY 11, 2024
Discover why aligning with your CFO could be your best marketing move in 2024. Continue reading.
Martech
JANUARY 11, 2024
The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. Fortunately (see what I did there?), this is going no further than the show floor. Bird watching is a splendid, relaxing pastime that anybody can do.
Content Marketing Institute
JANUARY 11, 2024
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 11, 2024
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.
Square 2 Marketing
JANUARY 11, 2024
After 20-plus years working with small to medium-sized business owners and CEOs on revenue generation, I’ve put in my 10,000 hours and I’ve learned a lot along the way. Most of it, I’m happy to share with my clients. However, I still find a lot of CEOs in denial when it comes to what’s keeping them from growing their businesses. Here’s a hint – it’s not your marketing agency or your internal marketing team.
Martech
JANUARY 11, 2024
Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions.
Sprout Social
JANUARY 11, 2024
Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. That’s where service software and automation via AI can do a ton of heavy lifting.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Martech
JANUARY 11, 2024
The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by TechTarget shareholders. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.
The Daily Egg
JANUARY 11, 2024
IVR surveys are a set of pre-recorded automated questions customers can answer via voice or phone keypads. Aside from the benefits IVR. The post 8 IVR Survey Tips: Get Vital Feedback Instead of Noise appeared first on The Daily Egg.
Martech
JANUARY 11, 2024
Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey. In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation.
Scoop.it
JANUARY 11, 2024
At this point in the Web 2.0 era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
MarketMuse
JANUARY 11, 2024
Top SEO blogs for 2023 helped ease marketer frustration over Google E-E-A-T-T standards and updates.
PureB2B
JANUARY 11, 2024
Account intelligence can enhance the results of content syndication lead generation campaigns, both before and after your lead opts in.
The Daily Egg
JANUARY 11, 2024
Unified Communications (UC) brings together a wide range of communication methods—such as phone calls, video chats, and instant messaging—into a single platform. The post UC vs UCaaS: Which Simplifies Comms at the Best Price? appeared first on The Daily Egg.
Launch Marketing
JANUARY 11, 2024
When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. At the same time, there is a lot of pressure riding on the launch to make it successful. With so much on the line, you must get marketing right. But where do you start? How deep do you dive? Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
EveryoneSocial
JANUARY 11, 2024
The most valuable social media insights answer the question that every team — from sales and marketing to HR and recruiting — has. Are we actually reaching the people we want to reach? These could be target accounts, prospects, customers, partners, potential hires, and more. But unfortunately, most of the data and social media insights available tells only part of the story.
Navigate the Channel
JANUARY 11, 2024
Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. These reviews can significantly impact your reputation, credibility and overall success. So, where and how can you get the right reviews for your business? How do you amplify positive customer voices and address those not-as-positive?
Salesforce Marketing Cloud
JANUARY 11, 2024
You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront.
Oktopost
JANUARY 11, 2024
Generating demand for your product takes more than a one-off campaign. It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Digilant
JANUARY 11, 2024
This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Let’s jump in. What Was March Madness Viewership Like in 2023?
Salesforce Marketing Cloud
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies.
Modern B2B
JANUARY 11, 2024
We are now an accredited Demandbase partner listed in Demandbase’s directory for all of Demandbase’s current and future customers needing specialist consultancy on getting the best from the platform and implementing a full-funnel account-based strategy. As one of just 25 consultancies globally to be included in the programme, our Strategists have undertaken Demandbase’s GTM Certification and Demandbase Solutions Certification to ensure they deliver the highest level of support to clients and are
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