Martech
SEPTEMBER 21, 2023
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.
Ahrefs
SEPTEMBER 21, 2023
The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.
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Content Marketing Institute
SEPTEMBER 21, 2023
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
SEPTEMBER 21, 2023
Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. As part of our Android app, we maintain over 35 dependencies managed by the open source community that provide useful building blocks for our application. Our dependencies provide myriad functionality such as frameworks for making network calls, async image loading, testing tools and other existing solutions that solve common Android development challe
Lenny's Newsletter
SEPTEMBER 21, 2023
Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are
Sprout Social
SEPTEMBER 21, 2023
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
SEPTEMBER 21, 2023
Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.
Square 2 Marketing
SEPTEMBER 21, 2023
Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses connect with their target audiences, optimize their campaigns and drive revenue. In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends.
Content Standard
SEPTEMBER 21, 2023
A Content Disrupted podcast with Scott Harkey, Global Head of Marketing and EVP of Financial Services & Payments at Endava. Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and global regions.
US Data Corporation
SEPTEMBER 21, 2023
Email marketing is a cornerstone of digital marketing, but sometimes it doesn't go your way. There are many reasons why your email marketing may not be hitting the mark. Contained here are the most common reasons email marketing fails and ways to fix those problems if/when they occur. The post Email Marketing Not Going Your Way? Here’s Why. appeared first on US Data Corporation.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Content Standard
SEPTEMBER 21, 2023
A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment.
The Daily Egg
SEPTEMBER 21, 2023
Collecting leads manually on LinkedIn these days just doesn’t cut it anymore—especially for businesses that live and die by the number of. The post GetProspect Review appeared first on The Daily Egg.
Scoop.it
SEPTEMBER 21, 2023
Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce.
DivvyHQ
SEPTEMBER 21, 2023
Content teams are often inundated with content requests from multiple stakeholders across the organization. Though marketing and sales are often key players, other departments can place high demands on content teams. What can content managers do to manage the onslaught of requests? Well, we have a few ideas (and some tech that can manage it for you ?).
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Contently
SEPTEMBER 21, 2023
In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive. As AI’s capabilities expand, producing top-tier content with the speed that today’s world demands poses a significant challenge.
Navigate the Channel
SEPTEMBER 21, 2023
In the ever-evolving landscape of digital marketing, web traffic is the lifeblood of any online business. It’s the measure of how many visitors a website receives, and it can make or break an online venture. But the big question that often plagues the minds of marketers and business owners is: How much should you invest in acquiring web traffic?
Salesforce Marketing Cloud
SEPTEMBER 21, 2023
Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. A steady stream of objections, rejections, and pivots make it more of an uphill slog than a gong-ringing joy. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes.
HG Data
SEPTEMBER 21, 2023
HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, has been named in the top 25% of all Sales Intelligence providers on G2’s Fall 2023 Momentum Grid. HG’s position is a testament to the company’s promising year-over-year growth, the momentum it brings into the market, and the … The post G2 Confirms HG Is In Top 25% of Sales Intelligence Providers appeared first on HG Insights.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.
Spiralytics
SEPTEMBER 21, 2023
In the ever-evolving design world, creative professionals like yourself should stay up-to-date with the latest tools, inspiration, and resources. Fortunately, today’s digital landscape offers many innovative platforms and websites that can greatly enhance your workflow and creativity. In this blog, we’ve compiled the 15 best websites for designers this year.
Ignite
SEPTEMBER 21, 2023
Marketing is much more than simply a department within your organization that is responsible for pretty brochures and well-designed websites. It’s a strategic plan to not only develop your brand but also nurture customers, attract potential new ones and impact your business’s bottom line.
Only B2B
SEPTEMBER 21, 2023
In today’s fiercely competitive business landscape, converting leads into loyal customers is the goal. Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. In this comprehensive guide, we will unravel the lead scoring strategies, explore its key components, and delve into effective strategies that can skyrocket your conversion rates.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Goodish Agency
SEPTEMBER 21, 2023
In this blog, we'll assess whether InVideo suits your video editing needs by weighing its pros and cons.
Salesforce Marketing Cloud
SEPTEMBER 21, 2023
Your company’s product or service may be incredible — but if your customer experience is not, you may lose customers. We found that 94% of people say how a company treats them influences their decision to buy, and 48% have switched brands for better customer service. Setting high customer service standards helps your team deliver an excellent experience.
SmartBug Media
SEPTEMBER 21, 2023
You know that feeling when you cruise through a string of green lights with perfect timing? Or when a new line opens up at the grocery store right when you’re ready to check out? Feels pretty good, doesn’t it? What if you could give that feeling to your potential customers by delivering a perfectly targeted and tailored marketing message right when they’re searching for a solution just like the one your company offers?
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