Lead Forensics
JULY 30, 2024
If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. Lead magnets can come in a range of different shapes and sizes. Not sure where to start? Don’t worry.
Marketing Insider Group
JULY 30, 2024
Understanding your customers is critical because you need to give them what they want to keep them coming back. Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.
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Webbiquity
JULY 30, 2024
Guest post by Mitt Ray. When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.
Zoominfo
JULY 30, 2024
Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. The reasons are clear: RevOps pros are the experts in streamlined processes and consistent, sustainable growth. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
JULY 30, 2024
AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 30, 2024
Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.
Televerde
JULY 30, 2024
Customer lifecycle strategy is a crucial contributor to a business’s ability to engage, convert, and retain customers—and ultimately, to drive growth and long-term profitability. But it’s also harder than ever to execute well, thanks largely to fast-changing market dynamics that are causing customer behaviors to change rapidly. To keep up with the pace of these changes, businesses need customer lifecycle strategies designed to be agile and data-informed.
Martech
JULY 30, 2024
Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.
MKT1
JULY 30, 2024
When done right, a pricing page reinforces your positioning, provides clarity about the value of your offering to your audience, makes the sales process easier, and increases overall conversion. When not done well, prospects get confused about your offering, get sticker shock, or feel like your product is not for them. Prospects will bounce to a competitor or stick with their status quo solution.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JULY 30, 2024
SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding.
Heinz Marketing
JULY 30, 2024
By Tom Swanson Engagement Manager at Heinz Marketing Let’s get straight to the point: there is no one-size-fits-all approach to integrating AI. Part of this is because of regular change management rules (every change is different, etc.), but another part is just how nebulous the term “AI” is. Somewhere in the past 6 months I lost sight of what the term actually means.
Martech
JULY 30, 2024
Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI off
CMSWire
JULY 30, 2024
Will SearchGPT change the content marketing game? Continue reading.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Ahrefs
JULY 30, 2024
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy.
Contently
JULY 30, 2024
The other day, as I was vigorously nodding in agreement with one of my favorite podcasts , I had a revelation. Not only do I find the hosts likable — I kind of feel like they’re my friends — but I also consider them credible. Without ever having met these people in real life and with no insight into their fact-checking process, I trust them. This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind.
Ahrefs
JULY 30, 2024
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to be successful in the world of enterprise SEO.
SmartBrief - Marketing
JULY 30, 2024
Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. It boasts a highly engaged 850 million monthly active users , an audience that isn’t afraid to share their opinions, viewpoints and feedback.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Ahrefs
JULY 30, 2024
To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work.
Sprout Social
JULY 30, 2024
Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty.
CMSWire
JULY 30, 2024
With millions of sites competing for attention, high-converting landing pages turn visitors into leads, helping achieve marketing and growth goals. Continue reading.
Content Marketing Institute
JULY 30, 2024
AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Ahrefs
JULY 30, 2024
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too.
Stevens & Tate
JULY 30, 2024
What’s Trending in Marketing For July 2024 Welcome to our July 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Customers Want to Know What’s in Products Consumers in the United States have been paying more attention to health and wellness in recent years, especially when it comes to the products
Hubspot
JULY 30, 2024
As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements.
PureB2B
JULY 30, 2024
Despite the volatility, AI companies continue to rise to the occasion. Here’s how AI businesses can market themselves in the subsector.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
CMSWire
JULY 30, 2024
Streamline every customer touchpoint to boost loyalty and trust. Continue reading.
Visitor Queue
JULY 30, 2024
With only 2% of website visitors converting, it leaves many marketer’s wondering what happened with the other 98% of visitors. Website visitor identification is not only helpful for lead generation purposes, but it’s also a great way to see if your marketing efforts are attracting the right kind of visitors. Understanding your website visitors can […] The post Who is Visiting My Site?
Hubspot
JULY 30, 2024
Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. With that said, entrepreneurship is anything but easy to navigate (a wild take, I know) — and the life of a business owner comes with a host of challenges, choices, potential pitfalls, and common hiccups.
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