Tue.Dec 05, 2023

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The Value Add of Channel Marketing for CMOs

SmartBug Media

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question.

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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Just as solving a puzzle requires fitting the pieces together, businesses can strategically connect the dots of their ecosystem to create a comprehensive picture of growth and success.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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SEO Writing: 8 Steps to Create Search-Optimized Content

Ahrefs

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

More Trending

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations?

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards.

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Before You Start an AI Strategy, Make the Case To Stop

Content Marketing Institute

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

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3 tips to tackle the annual marketing budget challenge

Martech

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly. 1. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How To Know If SIP ALG is the Problem, and Steps to Disable It

The Daily Egg

If you are a Voice over Internet Protocol (VoIP) user, you may experience some occasional glitches and choppy sounds. These can be. The post How To Know If SIP ALG is the Problem, and Steps to Disable It appeared first on The Daily Egg.

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AI-powered cold email: A nightmare in the making?

Martech

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors. In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities.

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17 Best Social Media Management Tools To Win in 2024

Optinmonster

Do you want to know which are the best social media management tools? Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. With the growing social media landscape, managing various social media platforms efficiently has become necessary for big and small businesses. As a result, many social media management tools and software solutions have emerged, explicitly designed to streamline and optimize platform managemen

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Want Happy Customers? Start with the Right Case Management System

Salesforce Marketing Cloud

Think about what your customers go through when they contact your business for help. Are they quickly connected with a chatbot or agent who efficiently resolves their issue? Or, do they send an email, then wait more than a day before an agent finally gets back to them with a solution? This is why your case management system — how you keep track of all your customer data and resolve issues — can make or break customer relationships.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all.

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Content Pruning: Get Rid of Low-Quality Content to Improve Your Website’s Performance

DivvyHQ

Have you pruned your website content lately? If you're not sure what that is, or what the process entails, guest contributor Joanne Camarce from Codeless.io has a killer guide on the DivvyHQ blog today. Much like a tree that can get bogged down with dead branches and leaves, websites need pruning, too. This process can have a big impact on search rankings and conversions.

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ANA study finds 25% of programmatic ad dollars are wasted

Martech

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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What is solution selling?

Salesforce Marketing Cloud

Salespeople who push a particular product or service before they understand the customer give the whole industry a bad reputation. Our State of Sales research shows that 87% of business buyers expect sales reps to act as trusted advisors. That’s why solution selling is such an important technique for you to master. You show your prospects you fully understand the challenges of their business and that you’re here to help solve them.

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Revenue Growth Stalled? You’re Missing One of Three Vital Ingredients

Square 2 Marketing

As we wrap up 2023, it’s appropriate to reflect on the year, and if you’re like most business leaders, you probably didn’t do as well as you expected or would have liked. That’s because you’re missing something. Every business has a system for paying its bills, for purchasing, for hiring and for managing the finances, but when it comes to revenue generation, almost no company has a revenue generation system.

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The Age of the AI-Powered Buyer: 4 Big Shifts Sales Teams Must Know About [Data]

Hubspot

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In this post, we’ll dig into the data to help you prepare for one of the most disruptive shifts we’ve seen in years.

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The Cost of Salesforce HubSpot Integration for Financial Service Providers

ATAK Interactive

In the financial services industry, efficiency, data accuracy, and streamlined operations are crucial. Integrating two powerful platforms like HubSpot and Salesforce can offer these benefits, allowing for better lead management, enhanced customer insights, and more effective workflows. But how much does this integration cost for financial service providers?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Earn Customer Love as Dating Apps Fall Behind

Hubspot

Online dating is a $9.6B market that lures in millions of singles worldwide. The US leads the pack: Three in 10 Americans have dabbled in dating apps, and 10% even found a serious partner there. But it’s not all roses: ? ~80% of users say they have online dating burnout ? ~90% have felt the need to take a break from online dating ? Dating apps are getting creepier with too much AI Subsequently, popular apps have been losing users.

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The Periodic Table of Demand Generation: A Glossary

PureB2B

DemandScience's Periodic Table of Demand Generation presents you with a guide and glossary of demand generation terms and definitions.

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5 Ways To Improve Your Brand’s Storytelling

Navigate the Channel

In today’s highly competitive business landscape, building a strong brand identity is essential for success. One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. In this article, we will explore five key ways to improve your brand’s storytelling and leave a lasting impact on your audience. 1.

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Innovate. Adapt. Award: Nominate Your #B2BMX Trailblazer!

B2B Marketing Exchange

Nominate a Marketer to Win a Free Trip to #B2BMX! At the B2B Marketing Exchange , we believe in the power of young marketing professionals to transform the industry. Our theme for this year’s #B2BMX is “Innovate. Adapt. Diversify.” — and we’re on a mission to honor a rising B2B marketer who embodies these principles. #B2BMX, taking place February 26-28, 2024 at The Phoenician Resort in Scottsdale, is not just an event; it’s a launchpad for career growth.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Qualified vs. LeanData: Why You Need Both

LeanData

If you’re comparing features of Qualified vs. LeanData, you may be surprised to know: We are customers of each other. Learn how Qualified and LeanData are better together. The post Qualified vs. LeanData: Why You Need Both appeared first on LeanData.

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5 sales training objectives to master for stronger revenue results

Seismic

Your sales team can only go so far without proper training and enablement. To empower new and seasoned sellers alike to efficiently and consistently close deals, it’s up to revenue leaders like you to provide them with the skills, content, tools, and insights they need to succeed. That’s why the best sales training programs don’t end after onboarding.

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Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging

Acrolinx

In this episode, Amanda explains how only when PR and marketing work together can enterprises create newsworthy and consistent messaging. The post Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging appeared first on Acrolinx.

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