SendX
FEBRUARY 29, 2024
Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The challenge lies not only in staying up-to-date with ever-changing laws but also in implementing practices that ensure every email sent is compliant.
PureB2B
FEBRUARY 29, 2024
Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.
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Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.
CMSWire
FEBRUARY 29, 2024
How cultural marketing and platform business models are revolutionizing the way brands connect with diverse customer groups. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Ahrefs
FEBRUARY 29, 2024
At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
FEBRUARY 29, 2024
When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.
CMSWire
FEBRUARY 29, 2024
How is it that, as with so much else in digital, we have been progressing and innovating backward? Continue reading.
Martech
FEBRUARY 29, 2024
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations.
Content Marketing Institute
FEBRUARY 29, 2024
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
FEBRUARY 29, 2024
In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from sma
Seismic
FEBRUARY 29, 2024
Here at Seismic, we love music. It’s not uncommon to have music playing as team members join a call. During those calls, it is also likely you’ll see a spare guitar or piano hanging out in your colleagues’ video conference background. Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist).
Martech
FEBRUARY 29, 2024
“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting.
illumin
FEBRUARY 29, 2024
Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Bannersnack
FEBRUARY 29, 2024
11 minutes read Last update: 29.02.2024 Instagram is the place where 70% of shoppers come to discover new products. Since a significant portion of your potential customers will land on your profile, you want to make sure that your Instagram feed looks appealing and engaging. In this article, you’ll discover a variety of creative Instagram feed ideas that will make your profile stand out and attract more followers.
illumin
FEBRUARY 29, 2024
YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.
Litmus
FEBRUARY 29, 2024
The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data.
Stevens & Tate
FEBRUARY 29, 2024
Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Litmus
FEBRUARY 29, 2024
In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Gmail is the second-most popular email client , and we know that avoiding unnecessary user experience friction is important for increasing engagement with your content.
Brandwatch Marketing
FEBRUARY 29, 2024
Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.
CopyBlogger
FEBRUARY 29, 2024
Most of the advice to get more followers on Twitter is the same – post valuable content consistently. Yet many. Continue Reading The post How To Get More Followers On Twitter (Avoid These Mistakes) appeared first on Copyblogger.
Scoop.it
FEBRUARY 29, 2024
Introduction What is a vision statement? Why should your company have one? These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission. It is the guide for the direction your business is heading. You’ll often see them referred to as the company’s “north star.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Brandwatch Marketing
FEBRUARY 29, 2024
Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.
MarketMuse
FEBRUARY 29, 2024
You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.
Go Beyond SEO
FEBRUARY 29, 2024
Welcome to our guide on expert local SEO services for accountants ! In today’s digital age, having a strong online presence is crucial for any business, including accounting practices. With the increasing competition in the industry, it is essential for accountants to leverage the power of local search engine optimization (SEO) to attract new clients and establish their brand locally.
Salesforce Marketing Cloud
FEBRUARY 29, 2024
Seventy-seven percent of business decision-makers recently reported that they fear missing out on the benefits of generative artificial intelligence for their companies. Not wanting to be left behind, many companies are moving full steam ahead. They hope to take advantage of the benefits AI promises, such as faster decision-making, increased operational efficiency, and improved customer satisfaction.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Marsden Marketing
FEBRUARY 29, 2024
The 10 P’s of digital and social marketing that help you get found, convert leads and improve your marketing ROI.
Oktopost
FEBRUARY 29, 2024
Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.
Lake B2B
FEBRUARY 29, 2024
Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement. In this blog post, we will delve into the top 10 healthcare email marketing best practices […] The post Top 10 Healthcare Email Marketing Best Practices for Doctors appeared first on Blog.
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