Looking Back, Looking Forward - 2025 Edition
B2B Marketing Directions
JANUARY 4, 2025
Source: Shutterstock The beginning of a new year is what behavioral scientists call a temporal landmark , a date that is more meaningful than others. Temporal landmarks often prompt us to make significant life changes or commit to pursuing new goals. If you doubt the power of temporal landmarks, just consider how often we make "New Year's resolutions" to lose weight or begin a regular exercise program.
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