Marketing Insider Group

JANUARY 21, 2025

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

Social Media 162

Social Media Media Content Work Management 162

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Vision Edge Marketing

JANUARY 21, 2025

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

Barriers 136

Barriers Lead Scoring Lead Ranking Marketing & Strategy 136

Acrolinx

JANUARY 21, 2025

Overcoming challenges in the editorial process In many large businesses, content creation is far from efficient. Editorial cycles often become lengthy and repetitive, causing even straightforward content projects to take more time than necessary. The root of the problem lies in traditional content creation’s slow and manual nature. This inefficiency prevents organizations from producing enough high-quality content to support key business initiatives.

Marketing AI 80

Marketing AI Tools Guidelines Content 80

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

ROI 69

ROI Top of Funnel Best Practices Marketing Analytics Tools 69

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

Marketing Automation Services 74

Marketing Automation Services API Deliverability Landing Pages 74

Ahrefs

JANUARY 21, 2025

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury.

Generation 76

Generation Best Practices Social Media Design 76

Martech

JANUARY 21, 2025

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

Copywriting 66

Copywriting Act-On Creativity Advertising Benchmark 66

Content Marketing Institute

JANUARY 21, 2025

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

Examples 71

Examples Branding Brand Identity Paid Search Agency 71

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

Social Media 61

Social Media Organization Media Paid Social Agency 61

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

Social Media 59

Social Media Analytics Media Examples 59

Oktopost

JANUARY 21, 2025

Lets be honestbeing a social media manager is like running on a treadmill that never stops. Between juggling campaigns, keeping up with trends, and proving ROI, theres always another action item waiting as soon as you finish the last one. And yet, heres a scenario that happens all too often: Youve just completed the perfect social media campaign. You know the insights are gold, and youre crafting the perfect dashboard to share with your team before you move on to the next sprint.

Generation 62

Generation Eye-Tracking Marketing Proposals CMO 62

Martech

JANUARY 21, 2025

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

Marketing AI 63

Marketing AI Intent Tools Advertising Agencies 63

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Trade Press Services

JANUARY 21, 2025

People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Done right, storytelling builds trust, drives engagement, and positions brands as more than a providerit makes you a partner in your clients success.

Storytelling 56

Storytelling B2B Buyer Personas Viral Marketing 56

Optinmonster

JANUARY 21, 2025

Lets talk about something we all love to hate: those clever marketing tricks that somehow get us to click Buy Now faster than our morning caffeine kicks in. I mean, who hasnt panicked at the sight of a ticking timer on a checkout page, convincing themselves they NEED that window breaker for the car from TikTok Shop like RIGHT NOW? (No? Just me? Because I definitely bought two of these last month.

Urgency Marketing 52

Urgency Marketing Conversion Tactics Loyalty 52

Salesforce Marketing Cloud

JANUARY 21, 2025

Over the past two years, generative AI has transformed the way we work and as the technology has evolved, users engagement has changed, as well. As we move into 2025, how are developers embracing generative artificial intelligence (AI)? Our Research & Insights team surveyed developers across the community in 2024 and 2023 to discover their hopes and concerns for AI in development-related tools, and to learn how their use of AI has evolved.* Developers have come a long way in embracing gener

Lead Ranking 52

Lead Ranking Customer Surveys User-Generated Content Sales Qualified Leads 52

Directive Agency

JANUARY 21, 2025

Were quick to call BS when we hear someone say, Proving ROI in B2B SaaS marketing can feel like chasing shadows. Its really not. Everythings connected, and everything can be tracked, attributed, and measured. Its not cut and dry, sure, but if you arent figuring out what something like video is doing for your bottom line, its probably time you did. If you need to go to your stakeholders tomorrow to try video, heres what you need to know.

Video Marketing 52

Video Marketing Product Allocation B2B 52

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

Creativity 63

Creativity Video Marketing Storytelling High Quality Lead 63

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Content Marketing 52

Content Marketing Sales Cycle Content B2B Sales 52

Alaniz

JANUARY 21, 2025

When your marketing doesnt align with the heart of your business, it creates more than just a bad feelingit creates ripple effects that can quietly undermine everything youve worked so hard to build. Messaging that feels off can attract clients who dont value what you bring to the table, drain. The post When Marketing Misses the Mark: How Misaligned Messaging Costs More Than You Think appeared first on Alaniz Marketing.

Cost 52

Cost Paid Search Agency Marketing Effectiveness 52

LeanData

JANUARY 21, 2025

Scheduling software solves some of the biggest challenges in setting and managing external meetings at B2B companies. Learn what to look for in a scheduling tool. The post Enterprise Scheduling Software: What to Look For appeared first on LeanData.

Enterprise Management 52

Enterprise Management Software B2B Tools 52

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Webinar Metrics

The Daily Egg

JANUARY 21, 2025

Influencer marketing is more relevant than ever, and we dont see it slowing down anytime soon. Ready to pore over the best influencer marketing blogs. The post The 8 Best Influencer Marketing Blogs appeared first on The Daily Egg.

Best Practices 52

Best Practices Marketing Relevance Content Marketing 52

Valasys

JANUARY 21, 2025

Tailoring your website or digital product to your target audience is no longer optionalit’s essential for converting clicks into customers. Whether you’re aiming to increase sales, capture leads, or retain loyal users, designing for your audience ensures every interaction aligns with their expectations and needs. This blog explores strategies for getting to know your audience, using that knowledge to craft exceptional experiences, and making sure your design choices lead to higher co

Design 40

Design Customer Satisfaction Ideal Customer Profiles Amazon 40

illumin

JANUARY 21, 2025

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. While the industry took a pandemic-influenced nose dive in 2020, it is on the fast track to recovery. Here is everything you need to know to take the lead in travel advertising.

Marketing AI 52

Marketing AI Ads Ethics Budget Programs 52

Valasys

JANUARY 21, 2025

In a world overflowing with music, remembering a song you heard once but can’t quite recall its title can be frustrating. Enter song finder apps, your ideal solution for identifying songs using lyrics. Whether you remember just a snippet or an entire verse, these apps are designed to locate the exact track on your behalf. Lets dive into everything you need about song finder apps and explore the top options available today.

Eye-Tracking 40

Eye-Tracking Knowledge Base Youtube Features 40

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Acrolinx

JANUARY 21, 2025

Imagine a world where creating clear and compliant technical documentation takes minutes instead of weeks. Sounds like science fiction, right? Well, welcome to the future powered by automated content creation! Whats content automation? Content automation is the fusion of Artificial Intelligence and smart workflows, improving the way businesses generate, manage, and deliver information.

Work Management 52

Work Management Marketing Management Budget Programs Automation 52

Valasys

JANUARY 21, 2025

Creating your very own website from scratch has by no means been less difficult, way to Elementor. This powerful WordPress page builder allows everybody, no matter technical enjoy, to build a professional internet site without any coding. You can also combine plugins effortlessly to add extra features like contact paperwork, SEO optimization, and eCommerce capability.

CMS Development 40

CMS Development Marketing Websites Lead Ranking eCommerce 40

Valasys

JANUARY 21, 2025

Businesses are constantly looking for effective ways to maintain customers and increase repeat business. One of the most effective methods to achieve this can be customer loyalty software. Through the use of sophisticated features and seamlessly integrating with other tools for marketing, customer loyalty software not solely improves customer satisfaction, it increases revenue over time.

Loyalty 40

Loyalty Software SMS Customer Satisfaction 40