Launch Marketing
JANUARY 31, 2024
In the world of B2B marketing, there’s a shared aspiration that unites us all: the desire to generate a steady stream of high-quality leads to fuel the growth of our sales pipeline. The quest for leads may take various forms, but one method consistently stands out as a powerful tool for educating, nurturing and capturing qualified prospects; content marketing.
ANNUITAS
JANUARY 31, 2024
Effective go-to-market programs revolve around two objectives: 1.) orchestrating customer engagement and 2.) driving (sustainable) lift to income. When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore.
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SendX
JANUARY 31, 2024
Warming up your email is like stretching before a marathon—it's essential, but often overlooked. Without this critical step, even the most well-crafted emails risk being dismissed as spam. That's where email warm up sprints to the rescue.
Ahrefs
JANUARY 31, 2024
So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
JANUARY 31, 2024
See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
JANUARY 31, 2024
Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference.
CMSWire
JANUARY 31, 2024
Explore the impact of Customer Experience (CX) on business success, from customer journey nuances to strategies for enhancing CX and fostering brand loyalty. Continue reading.
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
CMSWire
JANUARY 31, 2024
How brands are empowering their customers by allowing them to take control of their own narrative. Continue reading.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Ahrefs
JANUARY 31, 2024
Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results.
CMSWire
JANUARY 31, 2024
Do you know how to make AI work for you in 2024? It’ll take trust, buy-in and accuracy. Continue reading.
Ahrefs
JANUARY 31, 2024
In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues. What makes a great product page?
Convince & Convert
JANUARY 31, 2024
Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Martech
JANUARY 31, 2024
The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. Especially when performance is tied to the ever-changing YouTube algorithm.
Martech
JANUARY 31, 2024
There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership skills makes all the difference. An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action.
Top Rank Marketing
JANUARY 31, 2024
From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. People around the world spend an average of nearly 2.5 hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more persona
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
JANUARY 31, 2024
In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2021 to $28.4 billion in 2022 and further to $18.9 billion in 2023.
Benchmark Email
JANUARY 31, 2024
In the fiercely competitive world of retail, standing out from the crowd is no longer just an option but a necessity for survival and success. Unique retailer marketing tactics have become the cornerstone for businesses striving to capture the attention and loyalty of increasingly discerning consumers. This article delves into the innovative and sometimes unconventional… The post 8 Unique Retailer Marketing Tactics appeared first on Benchmark Email.
SocialPilot
JANUARY 31, 2024
The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.
Content Marketing Institute
JANUARY 31, 2024
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Stevens & Tate
JANUARY 31, 2024
Presenting our monthly newsletter focused on delivering the most recent marketing trends and global updates. This newsletter serves as your exclusive resource to stay well-informed and current with the monthly trends in the marketing and digital world. As we explore this year’s correlation with Nickelodeon and the Super Bowl advertisements, the evolvement of Artificial Intelligence and Virtual Reality in digital marketing, influencers, insurance battles, and more.
Anteriad
JANUARY 31, 2024
Get a handle of your B2B data strategy and stay out of the Data Dead Zone. Read this guide on the first step out.
Goodish Agency
JANUARY 31, 2024
Issues like limited data storage, a hard learning curve, and extra costs can be big challenges. Technical and integration problems also make GA4 less.
SmartBug Media
JANUARY 31, 2024
In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads. By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Navigate the Channel
JANUARY 31, 2024
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) is a powerful tool to improve your website’s visibility and attract more visitors. Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. However, not all audits are created equal, and understanding the difference between a free audit and a comprehensive, paid one is essential.
HG Data
JANUARY 31, 2024
Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific, teams from around the world — Ukraine, Brazil, India, and Britain, to name a few — met, strategized, and learned about what’s in store in 2024 for HG. Across three […] The post Step Up: HG United 2024 appeared first on HG Insights.
Oktopost
JANUARY 31, 2024
When choosing restaurant recommendations, it goes without saying that most of us prefer the expertise of our foodie friend over ads by Chili’s, Pizza Hut, or McDonald’s. Employee advocacy operates on a similar principle. Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveragi
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