Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. But the digital wave isn’t the only force that’s changing your buyer’s journey. By understanding the factors driving a fundamental change in B2B buyer behavior, you can adjust how you go to market and achieve a higher ROI.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

CMSWire

MAY 15, 2024

The biggest challenge facing today's marketers isn't a lack of creativity – it's a lack of resources and time to be curious. Continue reading.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Branding Brand Identity 131

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 130

Social Media Automation Marketing Attribution Personalization 130

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! With all the pressure on email marketing to produce results, that could be a major omission.

Long Tail Marketing 123

Long Tail Marketing Case Studies Case Study Studies 123

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

MAY 15, 2024

Faced with a deluge of low-quality noise — buyers have become indifferent and apathetic to marketing content. Continue reading.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy B2B Marketing B2B 122

CMSWire

MAY 15, 2024

Explore the integration of AI and analytics in modernizing contact centers for improved customer interactions. Continue reading.

Contacts 122

Contacts Analytics Service Generation 122

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses scale and bring the human element found in brick-and-mortar stores to their digital platforms.

Planning 116

Planning Privacy Marketing & Strategy Advertising Channels 116

CMSWire

MAY 15, 2024

Leverage analytics to enhance customer support strategies and drive greater customer satisfaction. Continue reading.

Analytics 122

Analytics Customer Satisfaction Service 122

Content Marketing Institute

MAY 15, 2024

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.

Link Building 112

Link Building Ad Building SEO Google 112

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

MAY 15, 2024

“This bowl of porridge is too hot, this one is too cold, but this one is just right!” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

Ad Building 110

Ad Building Paid Search Agency Budget Programs Work Management 110

Salesforce Marketing Cloud

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels.

Contacts 105

Contacts Work Management SMS Training 105

Martech

MAY 15, 2024

Camille Manso is a partner with Silicon Foundry, an advisory firm that essentially arranges matches between their corporate clients and innovative tech start-ups. She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The firm is independent, holding no equity in the startups it evaluates or recommends.

Marketing AI 110

Marketing AI Advertising Agencies Paid Search Agency Startups 110

Top Rank Marketing

MAY 15, 2024

Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between a top-10 ranking versus a top-3 ranking can lead to a massive difference in organic traffic.

Lead Scoring 103

Lead Scoring Lead Ranking SEO SERP 103

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She is also a valued contributor to MarTech and a speaker at The MarTech Conference. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. ( Interview edited for length and clarity.

eCommerce 109

eCommerce Marketing AI Lead Ranking Work Management 109

Walker Sands

MAY 15, 2024

Fast Company senior editor Christopher Zara is not your average New York City journalist. He grew up in a working-class Italian-American family in Trenton. He was kicked out of high school and never went to college. He was addicted to heroin for a while. But that’s exactly what makes him so interesting: He’s different. (photo: Jason Woodruff) The New York media world is dominated by people with Bachelor’s degrees from elite colleges and universities.

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

BOP Design

MAY 15, 2024

We’ve worked with a variety of technology firms in the B2B space, including AI generative software firms, providers of engineering technologies, and security tech application companies. While their offerings vary widely, their robust technology solutions require equally robust digital marketing platforms to explain their products and services.

Trends 98

Trends Branding Brand Identity B2B 98

Benchmark Email

MAY 15, 2024

Email marketing isn’t a “nice to have” marketing strategy. It’s an essential tool for every business, no matter the size. With the right approach and the best email marketing platform, you can effectively reach your target audience, build customer relationships, and ultimately drive sales. In this article, we’re going to explore the importance of email… The post Boost Your Business with the Best Email Marketing Platform appeared first on Benchmark Email.

Email Marketing 96

Email Marketing Best Practices Business Advertising Benchmark 96

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Launch Marketing

MAY 15, 2024

Are you looking for ways to boost your marketing efforts to deliver more valuable B2B leads to your sales team? You are not alone. Hitting lead generation targets is important and converting those leads to sales opportunities is even more critical. Lead generation that is accompanied by a weak lead conversion rate can cause the sales team to lack faith in marketing qualified leads and more importantly, hurt the company’s bottom line.

Sales Qualified Leads 87

Sales Qualified Leads B2B Sales Sales Leads Marketing Qualified Leads 87

Optinmonster

MAY 15, 2024

Do you want to convert your website traffic into sign-ups or sales? Looking for ways to boost your website conversion rate ? Yes/No popups can help you improve your site conversion. Yes/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them. In this article, I’m going to share what makes Yes/No optins so effective and give you 6 creative ways to use them on your own site.

Conversion 78

Conversion Opt-out Marketing Automation Services Opt-in 78

Go Beyond SEO

MAY 15, 2024

Want digital success for your business? Looking to grow your online presence and attract more visitors? Exploring search engine marketing benefits is what you need to gain insight. SEM has many benefits for your digital marketing. It helps choose the right keywords and gets quick results. SEM helps find your audience and increases your brand’s visibility.

Search Engine Marketing 78

Search Engine Marketing Search Marketing SEM Planning 78

Only B2B

MAY 15, 2024

Are you seeking to flood your B2B marketing and sales pipeline with plenty of leads? Of course, without filling the pipeline, pursuing potential sales becomes nearly impossible. Yet, the common pitfall is that companies often prioritize the end result – sales – without focusing on what happens after generating leads. So, how do you keep the leads moving towards the other end of the funnel?

Top of Funnel 71

Top of Funnel Optimization Sales Qualified Leads Ideal Customer Profiles 71

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

RDW Group

MAY 15, 2024

As marketers, we know that emotions play a big part in advertising and marketing. It’s our job to create positive … The post How to Incorporate Emotional Marketing Tactics in your Next Campaign appeared first on RDW Group.

Tactics 69

Tactics Campaigns Advertisements Advertising 69

HG Data

MAY 15, 2024

HiBob had ZoomInfo, but acquired HG Insights to get a more holistic, global view of their markets HiBob, the modern HR platform for modern business, is transforming how organizations operate in the modern world of work with its HR platform Bob. On this mission to transform how organizations operate — their sales, marketing, and product […] The post How HiBob Uses HG To Improve Their Entire Go-To-Market appeared first on HG Insights.

Zoominfo 64

Zoominfo Marketing Organization Product 64

Leadspace

MAY 15, 2024

Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. If you took the time to attend the event, odds are that you saw the Leadspace team hustling at our booth or across the show floor in our awesome shoes – but we know that it’s our approach to data profiling that really grabbed your attention.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Full Circle Insights

MAY 15, 2024

From POPs and COPs to MIOPs and DevMOPs, the Four Pillars of Marketing Operations are more than catchy acronyms.

Marketing 59

Marketing Campaigns 59

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Lusha

MAY 15, 2024

Every job inevitably has that one thing you dread doing but just have to get through. For many salespeople, that’s prospecting. Many sales reps feel like it’s an uphill battle to find and connect with potential buyers. The statistics back this up – 40% of salespeople agree that prospecting is the most challenging part of the sales process.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing AI Work Management Outreach 59

SmartBrief - Marketing

MAY 15, 2024

Inside ESPN’s viewership triumph and women’s sports While the cheers from the March Madness tournaments have begun to fade, the momentum for women’s sports continues to resonate loudly. ESPN’s MegaCast NCAA Women’s Tournament efforts led to unprecedented results with a remarkable 18.9 million viewers across ESPN platforms, setting a new standard for women’s sports viewership.

Lock-In 57

Lock-In Newsletter Advertisements Advertising 57

Confessions of a B2B Marketer

MAY 15, 2024

Carrie Rose on LinkedIn Carrie Rose on Twitter Carrie Rose on YouTube Rise at Seven's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal B

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Youtube 52