Tue.May 14, 2024

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3 interesting things CMOs revealed about marketing talent in this survey

Sword and the Script | B2B

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.

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How GTM Leaders Can Hit Their Revenue Targets Using the Right SaaS Metrics

Webbiquity

Guest post by Aakanksha Gupta. As a go-to-market (GTM) leader or growth strategist, you know the never-ending pressure to hit revenue targets. In most SaaS categories, competition is intense, and you’ll need a solid plan in order to achieve your revenue goals. You need to know where to invest your marketing dollars and efforts and monitor them consistently.

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Time To Evolve Your Social Media Strategy for 2024

Content Marketing Institute

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The marketing ROI problem has its roots in marketing culture

Martech

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

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4 AI tools to supercharge visual content creation

Martech

For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn’t something that scales easily — at least not to the volume and speed of today’s content cycles.

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What’s All the Fuss About the Oxford Comma?

Acrolinx

The Oxford comma, or serial comma, is used before the “and” in a list of three or more things. In this article, we show you how to use it correctly. The post What’s All the Fuss About the Oxford Comma? appeared first on Acrolinx.

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AI in contextual advertising: Beyond the basics

Martech

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market. However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a pow

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. At the heart of this understanding lies a well-crafted attribution strategy—a roadmap that illuminates the journey customers take from initial engagement to conversion.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How AI impacts the customer experience, when it’s done well

Martech

AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences. Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact cust

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Data-driven decision-making in B2B marketing

SmartBrief - Marketing

With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Data-driven decision-making is more than stats and numbers. It conveys how to implement data to make improved and informed decisions. Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns.

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Generative AI Might Be Slamming Right Into a Resource Wall

CMSWire

Throwing more data, compute and energy at the problem may run its course. What’s next? Continue reading.

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Artificial Intelligence 101 for Marketers and Sales: What To Know and What To Do

Square 2 Marketing

AI is everywhere, and everyone is talking about it, trying it out and having a wide range of experiences. Marketers are particularly interested in trying to figure out how to use it, what it’s good for, what it’s not good for and how it can save time while improving performance. It’s a challenging environment with tons of new products, services and applications.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Minimum Viable Product: The Route to Digital Success

CMSWire

Master MVP strategies for digital success and superior customer experience. Continue reading.

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How to Amplify LinkedIn B2B Lead Generation Using ABM

sagefrog

LinkedIn, known for its professional networking capabilities, offers powerful tools tailored for B2B marketers focused on lead generation. By combining the precision targeting capabilities of LinkedIn ads with the strategic focus of Account-Based Marketing (ABM), companies can significantly enhance their marketing effectiveness. Learn how to leverage these tools to optimize your LinkedIn B2B lead generation strategies, ensuring more personalized engagement and higher conversion rates.

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Customer Loyalty Strategies: Why Positive Memories Matter

CMSWire

Turn customer memories into lasting loyalty with these effective strategies. Continue reading.

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Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp

Martech

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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We’re no longer interested in your “ super ” B2B product!

Exo B2B

There was a time when selling was as simple as highlighting the features and benefits of a product to close the sale. Today, B2B marketing and sales strategies go far beyond this basic concept. The verdict: we’re no longer just buying a B2B product. We’re buying and, above all, investing in values, concepts and, above all, people. When you think about it, a business transaction has always been defined as the act of commercial exchange between two parties, where the purchase of a B2B

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How to Amplify LinkedIn B2B Lead Generation Using ABM

sagefrog

LinkedIn, known for its professional networking capabilities, offers powerful tools tailored for B2B marketers focused on lead generation. By combining the precision targeting capabilities of LinkedIn ads with the strategic focus of Account-Based Marketing (ABM), companies can significantly enhance their marketing effectiveness. Learn how to leverage these tools to optimize your LinkedIn B2B lead generation strategies, ensuring more personalized engagement and higher conversion rates.

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The Strategic Ensemble Behind Effective Content

ClearVoice

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. Content collaboration brings together a range of skills, expertise, and perspectives – all necessary to communicate your message effectively. “Great things in business are never done by one person; they’re done by a team of people.

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Brand Innovators – New Eras for Brands with a Legacy

illumin

illumin is thrilled to have participated in Brand Innovators’ New Eras for Brands with a Legacy hosted by United Airlines on April 18, 2024. Our own Seraj Bharwani moderated the Building a Strong Brand in Chicago panel in the afternoon. This panel included the Director of Marketing at Farmer’s Fridgem, Liz Mella , Sr. Director of Brand Marketing at Simple Mills, Ashley Nazarian Findlay , Manager of Global Sponsorship Activation Market and Community Innovation at United Airlines, Derek Ru

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Everything to Know About the Power of SEO Personalization

ClearVoice

The concept of “search engine optimization” was first introduced in the late 1990s. Since then, incorporating SEO into content creation strategies has morphed from “good to have” to “absolutely essential.” But SEO these days involves more than finding the right keywords and figuring out how to incorporate them in your website, jump pages, or blogs so they don’t look too odd.

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What Is ERP? (A Beginners Guide)

Salesforce Marketing Cloud

Planning can make or break a business. A good plan can become your lifeblood. If you’re wondering how to plan your finances, human resources, project management, inventory and sales all together — you aren’t alone. Enter ERP. In this complete guide, we will find out the difference between ERP and CRM, it’s benefits, and how to integrate it with Salesforce.

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Newsletter – May 2024

Fuld & Company Blog

In this month’s newsletter, we describe how a global food company leveraged competitive intelligence to evaluate a partnership opportunity. Our energy expert, Rauf Mammadov, discusses BP’s latest moves in its evolving energy transition strategy, and Nilesh Sharma shares first-hand insights into the prospects for global M&A activity in 2024, based on his observations at DealMAX 2024.

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How to Write a Change of Commission Letter (with Example)

Salesforce Marketing Cloud

Change is constant in business. But when you aren’t transparent about change with your team, rumors can damage morale. That’s especially true when it comes to changes in pay. If you handle this sensitive communication with care, you can keep your top reps from heading for the exit. If you’re wondering where to start, you’re in the right spot.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Why B2B marketing leaders should nurture mental wellbeing

B2BMarketing.net

Mental Health Awareness Week happens annually in the UK where according to Mind , 1 in 4 people experience a mental health problem every year. Running from 13-19 May, it gives everyone an opportunity to consider their wellbeing. In a world where the boundaries between work and personal life blur, fostering mental health in the workplace is critical.

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Marketing Automation: What it is and How to Use it to Drive B2B Sales

Lead Forensics

The most successful online retailers know how to keep us coming back for more and filling up our online baskets with items we never knew we wanted. They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine.

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Search and discovery: How SCC enhances user experience

Sana Commerce

Finding what you need quickly and effortlessly can make or break a customer’s shopping experience. With search and discovery functionalities, Sana Commerce Cloud is designed to elevate user experience for the most seamless online journey possible. What are search and discovery features? Search and discovery features refer to functionalities implemented within Sana Commerce Cloud.