Navigate the Channel

JUNE 11, 2024

If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B marketing is the ability to reach an already engaged and targeted audience,” according to Forbes.

Ad Building 65

Ad Building Work Management Planning Marketing Management 65

CMSWire

JUNE 11, 2024

Adobe changed Terms of Use. Customers lost it. Adobe will change Terms of Use again. Continue reading.

Creativity 129

Creativity User-Generated Content Design Generation 129

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Social Media 127

Social Media Education Media Marketing & Strategy 127

CMSWire

JUNE 11, 2024

Stop. Obsessing. Over. Marketing. Attribution. Take your lessons, get outta there and craft campaigns accordingly. Continue reading.

Marketing 127

Marketing Campaigns Lead Generation Email Marketing 127

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Hinge Marketing

JUNE 11, 2024

Recently, we released the 2024 Technology & Software Edition of Hinge’s annual High Growth Study. This study explores how firms in the industry approach marketing—from strategy to talent acquisition to marketing tools and techniques. More importantly, we look at this data through the lens of High Growth firms. We focus on these high performers because they can provide valuable intelligence for firms that want to understand how to grow faster and be more profitable.

Software 126

Software Studies Advertising Agencies Peer-to-peer 126

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

Advertising Agencies 113

Advertising Agencies Google Advertisements Advertising 113

Televerde

JUNE 11, 2024

Dear Dad, Father’s Day brings a mix of emotions for many. Still, for me, it is a day of reflection and gratitude, especially through the lens of our transformed relationship since my incarceration. Growing up, you were my hero, a military man who served with dedication. I idolized you for your strength and bravery. Despite your frequent absences due to military duty, our bond was strong.

Act-On 111

Act-On Personalization Conversion Media 111

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

Marketing AI 113

Marketing AI Analytics Work Management Marketing Management 113

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

Social Media 109

Social Media Work Management Marketing Management Product 109

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 108

SEO Google Training CAN-SPAM 108

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. But with great opportunity comes great competition.

Planning 100

Planning Marketing Analytics Tools Paid Search Agency eCommerce 100

SocialPilot

JUNE 11, 2024

Contrary to popular belief, the work life of a social media manager is pretty hectic. The never-ending task of broaching new social media posting ideas daily for multiple social platforms is a strenuous ritual. Such a task requires a serious level of strategic planning, but sadly, most brands miss that. It’s time to let go of the off-the-cuff postings and turn your scrambled social media posting activity into a solid plan with a social media calendar template.

Template 100

Template Social Media Media Allocation 100

Bannersnack

JUNE 11, 2024

9 minutes read It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising. Sometimes, in order to create a stronger reaction, advertisers go one step further and pair multiple visual elements to create a metaphor image.

Creativity 98

Creativity Advertisements Advertising Examples 98

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

RDW Group

JUNE 11, 2024

Awards recognize work across myriad industries including healthcare, economic development, non-profit, and B2C PROVIDENCE, R.I., June 10, 2024 — RDW … The post RDW Group Leads 56th Annual Bell Ringers with 13 Awards appeared first on RDW Group.

Leads 90

Leads Lead Marketing Qualified Leads 90

Bannersnack

JUNE 11, 2024

17 minutes read Colors are one of the most important things to consider when creating your logo. Using the right logo color scheme is crucial because it will impact the perception people have about your brand. In this article, we’ll look at the best logo color combinations used by some of the most famous brands to help you get the inspiration you need for your next project.

Curation 98

Curation Branding Brand Identity Best Practices 98

Salesforce Marketing Cloud

JUNE 11, 2024

Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment (ROI).

Communities 88

Communities Lead Scoring Lead Ranking Knowledge Base 88

Litmus

JUNE 11, 2024

Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. To provide evidence of our dedication to trust and security to our customers, we are proud to announce that we have earned our SOC 2 Type 2 certification with zero

Privacy 87

Privacy Trust Marketing Validation Vendors 87

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Martech

JUNE 11, 2024

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.

Personalization 82

Personalization Aggregators Webinar Metrics Segmentation 82

Square 2 Marketing

JUNE 11, 2024

If you’re like me, Nicolas Cage is your touchstone for understanding how the world works. He’s made over 120 movies, and there’s pretty much no life lesson left uncovered at this point – or marketing lesson, it turns out.

Marketing & Strategy 78

Marketing & Strategy Marketing Buyer Personas Marketing Strategy 78

CMSWire

JUNE 11, 2024

When in Vegas, place your bets — and for NICE, that means an AI in CX double-down. Continue reading.

Contacts 75

Contacts Service Personalization 75

Optinmonster

JUNE 11, 2024

Nonprofit newsletters are one of the best ways to connect with your organization’s stakeholders, whether those stakeholders are donors, beneficiaries, volunteers, or community members. Newsletters are a specific subset of email marketing. They’re usually sent at regular intervals, and they focus on delivering interesting content, rather than simply promoting products or services.

Newsletter 68

Newsletter Paid Search Agency Examples Work Management 68

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Strategic-IC

JUNE 11, 2024

The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. If you have ever doubted the value of customer loyalty and retention, consider this your wake-up call. For many organizations, new logo acquisition is the primary goal. But the full potential of Account-based Marketing is unleashed when ABMers realize the impact of nurturing, expanding, and strengthening existing relationships with their highest-value accounts.

Account Based Marketing 62

Account Based Marketing ABM Marketing & Strategy Cross-Selling 62

Champion Communications

JUNE 11, 2024

The world of artificial intelligence (AI) is buzzing with excitement and hype like never before. From ChatGPT’s meteoric rise to Google’s AI offensive and now Apple’s much-anticipated entry into the AI race with the release of their own AI product. The tech giants are doubling down on AI, and the competition is fierce. For AI-focused B2B tech companies, this presents both opportunities and challenges.

B2B Thought Leadership 62

B2B Thought Leadership Paid Search Agency Companies Media 62

Benchmark Email

JUNE 11, 2024

Silent videos in email marketing have shown promising results in terms of engagement and effectiveness. Adding a video to an email can increase open rates by 19%, and simply including the word “video” in the subject line can boost open rates by 6% over time. They’re steadily carving out a unique niche in email marketing… The post Unlocking the Potential of Silent Videos in Email Campaigns appeared first on Benchmark Email.

Email Campaigns 52

Email Campaigns Video Marketing Campaigns Open Rate 52

ClearVoice

JUNE 11, 2024

Even savvy marketing pros can look at sales and marketing funnels through the same lens. However, understanding the differences can enhance your strategies to serve your customer’s needs. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Marketing Funnel vs. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Digilant

JUNE 11, 2024

Today marks an exciting milestone in Digilant’s journey as we unveil our new visual identity. This transformation is more than just an aesthetic shift; it also reflects our company’s commitment, as a media planning and buying partner, to innovation in a perpetually evolving industry. The current digital landscape is vastly different from the one we knew even five years ago with the proliferation of data, new devices, and the rise of new channels altering how advertisers effectively reach and eng

Advertising Agencies 52

Advertising Agencies Barriers Paid Search Agency Advertising 52

B2BMarketing.net

JUNE 11, 2024

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company’s marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.

CMO 52

CMO Marketing & Strategy Marketing Strategy Storytelling 52

Fount Media

JUNE 11, 2024

A Church Email Database is an essential marketing tool for religious sector collaborations. It gathers various individuals and organizations involved in church management and development. Many spiritual leaders prefer to expand their outreach through contact databases as they provide high response and exposure. People who want to join religious institutions The post 7 Strategies to Upscale Your Churches Database appeared first on Business Mailing Lists | Technology User List | Email Marketing Co

Marketing & Strategy 52

Marketing & Strategy Outreach Contact Marketing Contacts 52