Hubspot

FEBRUARY 4, 2024

If you’ve worked in the food service industry – or read Anthony Bourdain’s Kitchen Confidential – you know restaurant work ain’t for the faint-hearted. The average employee turnover rate for the industry was a whopping 79.6% over the last decade. And 58% of workers at restaurants, bars, and hotels are planning to quit before the end of the year, per Restaurant Business.

Work Management 78

Work Management Marketing Management Advertising Mediums Communities 78

Visitor Queue

FEBRUARY 4, 2024

Search engine optimization, or SEO, can help increase your website’s traffic exponentially. But, with so many aspects of SEO, it can be difficult to know what improvements you can make on and off your website. When considering what improvements to make, you may consider on-page vs. off-page SEO, and which can help you increase your […] The post On-Page vs Off-Page SEO: Which is Better?

SEO 75

SEO Traffic Optimization Marketing Websites 75

B2B Marketing Directions

FEBRUARY 4, 2024

Source: Shutterstock I've always been skeptical of claims that using any one technique or tactic will consistently result in superior marketing performance. Simple, "silver bullet" solutions for big, complex challenges are incredibly rare in the real world. But, if there is one key to decoding the formula for effective marketing, it is the ability to understand how people make decisions and what drives human behavior.

Buyer Personas 70

Buyer Personas Marketing & Strategy Marketing Tactics 70

Sana Commerce

FEBRUARY 4, 2024

It’s about time to give your product list pages the makeover they’ve been waiting for. Impress buyers and modernize your web store effortlessly. Now, you can create a customized product list page without involving developers. We’ve made it easier and simpler to modify the look and feel of your product list overview. Product lines are now completely editable.

Product 52

Product Cross-Selling Display Curation 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing