Sun.Dec 15, 2024

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

In 2024, the Philippines continued to stand out as a global social media powerhouse, consistently ranking among the top countries with the most active users worldwide. Hailed as the “social media capital of the world” in 2015, Filipinos spend an average of over four hours daily on social platforms, far surpassing the global average. This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact wit

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From Ice to Nice: Transforming Cold Emails into Warm Leads

Lusha

When it comes to using emails as a sales channel, how often have you heard, Just be memorable? The truth is, just being memorable isnt enough for cold emails. Real success comes from making genuine connections that take you to the next level of engagement. In this blog, well guide you through strategies that emphasize relationship-building, helping you craft emails that resonate, ultimately turning cold leads into loyal customers.

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MarTech Moment – ChatFactory

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this weeks MarTech Moment, we are featuring ChatFactory, a generative AI-powered buying agent by PathFactory designed to improve B2B customer engagement by making content and interactions more personalized and efficient. It provides businesses with tools to offer real-time, self-serve experiences to buyers, answering their questions, recommending relevant content, and guiding them through their purchasing journey through an eas

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Our 10 Most Popular Posts of 2024

B2B Marketing Directions

This will be my last post of 2024, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal here has always been to provide content that readers will find informative, thought-provoking, and useful, and I've been immensely gratified by the attention and engagement this blog has received. For several years, I've used my last post of the year to share which posts have been most widely read.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.