Social Media in the Philippines Facts and Statistics [2025]
Spiralytics
DECEMBER 15, 2024
In 2024, the Philippines continued to stand out as a global social media powerhouse, consistently ranking among the top countries with the most active users worldwide. Hailed as the “social media capital of the world” in 2015, Filipinos spend an average of over four hours daily on social platforms, far surpassing the global average. This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact wit
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