Ignite
NOVEMBER 2, 2023
Marketing Automation Technology (MAT) isn’t just a trendy catchphrase. Rather, it’s a powerful tool that connects critical data to real business goals for easier lead development. It’s what helps marketers work more efficiently, run more successful marketing campaigns, convert more leads and drive revenue growth. And it’s used for sending emails, posting to social media, collecting relevant data and so much more.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
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Trade Press Services Newsletter
NOVEMBER 2, 2023
Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Professional awards can establish you as an expert in your field and increase visibility with target audiences.
Martech
NOVEMBER 2, 2023
The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Salesforce Marketing Cloud
NOVEMBER 2, 2023
Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? That’s all a thing of the past. Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
NOVEMBER 2, 2023
Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.
Sprout Social
NOVEMBER 2, 2023
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.
Martech
NOVEMBER 2, 2023
What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Almost a quarter (23%) described themselves as “very concerned.” Being able to ask a question in natural language is not a substitute for training.
Optinmonster
NOVEMBER 2, 2023
What are the best call to action button colors to increase your click rates? Every online marketer knows that conversions are key to success. When more people click on your “Subscribe” or “Buy Now” buttons, you get more leads and sales. Color definitely matters to online users. In one survey of 500 consumers, 39% said that color is the most important visual element of a business’s website.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Standard
NOVEMBER 2, 2023
A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to
Litmus
NOVEMBER 2, 2023
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? (Yes, yes, and yes.) Most of all, who should be using it, and how?
Seismic
NOVEMBER 2, 2023
When it comes to applying artificial intelligence (AI) in the workplace, it’s not a matter of if, but when. The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. Questions surrounding how organizations will use these technological advancements — and whether AI will replace workers — are top of mind.
Scoop.it
NOVEMBER 2, 2023
Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges? And how does your product or service fit into the solution?
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
RDW Group
NOVEMBER 2, 2023
Say hello to the newest Search Engine Marketing (SEM) Specialist on the RDW team, Jessica Manchester. With a love for … The post Join us in Welcoming Jessica, RDW SEM Specialist appeared first on RDW Group.
Convince & Convert
NOVEMBER 2, 2023
Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” he famously said. And while a reputation is hard won, it’s hard-working too: Whether you’re building a passionate community, shaking up your industry, or changing the world, strong branding can help you get there.
Salesforce Marketing Cloud
NOVEMBER 2, 2023
Imagine this: You’re at your favorite burger joint, eagerly anticipating your weekly quarter-pounder. The cashier offers you a tempting choice: “Would you like fries and a soda with that?” Seems like a no-brainer, right? Here’s the secret sauce: This burger joint has already won your trust with their consistently delicious burgers.
The Daily Egg
NOVEMBER 2, 2023
Even though nopCommerce may not be the most well-known ecommerce provider out there, it is one of the best open source options. The post nopCommerce Review appeared first on The Daily Egg.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce Marketing Cloud
NOVEMBER 2, 2023
Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. Your employees are no different — they’d just as soon fire up an app than call the internal help desk. That’s why an employee self-service system is a great way to empower your people while keeping costs low. Let’s take a closer look at what employee self-service means, how it works, and how to create a self-service system that your employees will actually use.
The Daily Egg
NOVEMBER 2, 2023
If you’re tired of using data for calls when bad service keeps interrupting your phone conversations, it’s time to switch to Wi-Fi. The post Wi-Fi Calling Is Easy to Enable and Won’t Use Up Your Data appeared first on The Daily Egg.
FMG Suite
NOVEMBER 2, 2023
SAN DIEGO, Calif., Nov 1, 2023 – FMG, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, announced an upgraded premium website design service enabling deeper personalization and flexibility for financial advisors. The revamped premium offering provides advisors with a tailored website design process, extensive design options, and dedicated support from FMG’s website team.
Varicent
NOVEMBER 2, 2023
On this episode of What I Wish I Knew, I sat down with Sam Cockerill , Chief Commercial Officer at Sama , to discuss the global pivot from ‘growth at all costs’ to repeatable, sustainable revenue. Listen to the full episode on Spotify.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
ScanmarQED
NOVEMBER 2, 2023
Will measurement give you everything you want? Probably not. Good measurement will only give you what the data set supports; statistical methods are beholden to the theory behind those statistical methods. Methods/systems that appear to answer all questions are too often smoke and mirrors – they either fill in the gaps with hard coded prior beliefs, or they employ some form of “fair share”- neither of which are actual measurements.
SmartBug Media
NOVEMBER 2, 2023
Sales enablement can empower your team to sell smarter and more successfully. One of the primary ways you can set up your sales reps for success is by creating highly relevant and easily accessible content. Let’s explore how you can use sales enablement content to empower your customers, equip your sales team, and drive more sales. What Is Sales Enablement Content?
Confessions of a B2B Marketer
NOVEMBER 2, 2023
April Dunford on LinkedIn April Dunford's website April Dunford's books Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Perry Steward on LinkedIn MADX's website Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Tim
Vision6
NOVEMBER 2, 2023
In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. That is to say, sometimes it doesn’t matter if you’ve spent hours perfecting your email design, if you get the timing all wrong. But fear not! In this comprehensive guide, we’ll explore the best times and days to send your emails, taking into account all the important things such as your audience, your industry, and what your consumer behavi
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Confessions of a B2B Marketer
NOVEMBER 2, 2023
April Dunford on LinkedIn April Dunford's website April Dunford's books Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Perry Steward on LinkedIn MADX's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of
Vision6
NOVEMBER 2, 2023
In this particularly fast-paced and ever changing digital landscape, it makes sense to have a marketing strategy that reflects the times. While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. It goes without saying that both channels offer unique benefits and challenges, but in this comprehensive guide we’ll show you just how dynamic this duo can really be.
Genroe
NOVEMBER 2, 2023
"Discover why AI-driven chat tools are making FAQs obsolete and transforming customer service for the better. Embrace the future of support now! The post Why Generative AI Chat Has Replaced FAQs appeared first on Genroe | Customer Experience | Net Promoter Score.
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