Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 152

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned. Research shows that marketing and sales teams that adopt an ABM strategy together, and invest time in refining their processes, are up to 6% more likely to exceed their revenue goals compared to

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Martech

OCTOBER 21, 2024

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

Lock-In 113

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 113

Genroe

OCTOBER 21, 2024

Sitting with management at the final review for your customer survey questionnaire someone is going to ask about the incentive for survey completions. It’s a good question but what is the right answer? It depends on a lot of factors. In this post we’ll examine the research and add it to our experience over 20 […] The post The Best Customer Feedback Survey Incentives appeared first on Genroe | Customer Experience | Net Promoter Score.

Customer Surveys 94

Customer Surveys Best Practices Promotion Research 94

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

Conference 74

Conference Paid Search Agency PR Marketing Proposals 74

Ahrefs

OCTOBER 21, 2024

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs.

Keywords 76

Keywords Trends SERP SEO 76

Outgrow

OCTOBER 21, 2024

Say Goodbye to Overwhelm: Find Your Ideal Laptop with HP’s Smart Finder Quiz Let’s be honest—choosing a new laptop can feel pretty overwhelming. With countless models having different specs and features, it’s easy to feel overwhelmed. Are you looking for a high-performance machine for work or something portable for travel? Either way, you shouldn’t have to sift through endless pages of products to find the perfect fit.

Outgrow 52

Outgrow Multi-Touch Attribution Multi-Channel Interactive Marketing 52

Exo B2B

OCTOBER 21, 2024

Every year for many years now, we’ve published the results of the Content Marketing Institute’s study on B2B content marketing. The study is entitled: “ B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 ”. It probes the hearts and guts of professionals across the globe, with a slight biased towards our neighbors to the south.

B2B Marketing 52

B2B Marketing Paid Search Agency Content Marketing Advertising Agencies 52

SmartBrief - Marketing

OCTOBER 21, 2024

Anyone who has ever launched a new business will tell you it is anything but easy. Finding the right way to reach your target audience is challenging but indeed very attainable. There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Business Bundling Loyalty 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tiecas

OCTOBER 21, 2024

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical content writing helps translate complex concepts into clear, valuable information that resonates with technical audiences and buyers of industrial products.

Content 52

Content Content Marketing Marketing Effectiveness 52

Acrolinx

OCTOBER 21, 2024

The rise of Artificial Intelligence (AI) in content writing Already in 2023, a World Federation of Advertisers study revealed that 74% of respondents were already using generative AI for content generation. AI writing tools are definitely on the rise. Let’s look into some numbers around using AI writing software to create content. How AI shapes the content landscape As of 2024, a Microsoft study that not only looked at advertisers, but at knowledge workers in general, states that “ 7

Marketing AI 52

Marketing AI Content Case Studies Creativity 52

Huptech Web

OCTOBER 21, 2024

The holiday season is creeping up fast, and if you’re running an online store, you already know that Black Friday and Cyber Monday (BFCM) are the biggest opportunities to turn things up! Seriously, it’s not just about throwing a sale sign on your homepage anymore— BFCM is your chance to; Rake in revenue Grab new customers Make a lasting impression But here’s the catch— with all that hype comes much competition.

Features 52

Features POS Multi-Channel Work Management 52

B2BMarketing.net

OCTOBER 21, 2024

Whether you’re looking for a creative, digital, content, PR or an all-in-one agency, we’re giving you a simple guide to use during the complex agency selection process. Selecting a new B2B agency partner can seem like a simple task. Some bring in an agency you’ve worked with before or ask for recommendations from trusted friends. Some create a tight internal RFP taskforce and/or enlist the support of procurement to lead the way.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies RFP 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Science Review

OCTOBER 21, 2024

Learn why and how content can be a business advantage. The impact of content spans brand, customer experience, intangible assets, and more.

Business 52

Business Content Branding Brand Identity 52

Valasys

OCTOBER 21, 2024

Did you know that an engaging live stream chat can get you more views and retain your viewers? Interactive chats can keep your viewers hooked to your content, create a sense of belonging, making your live stream worth it. In this blog, we will discuss six tips on improving your chat responsiveness. But before we proceed, here’s what you should know about live streaming chat. 5 Essential Features for Live Streaming Apps The features in your live streaming chat apps determine how interactive your

Broadcasting 40

Broadcasting Customer Satisfaction API Video Marketing 40

MKT1

OCTOBER 21, 2024

This is a paid subscriber only video-edition of MKT1 newsletter.

Planning 52

Planning Newsletter Marketing & Strategy Marketing Plans 52

Hubspot

OCTOBER 21, 2024

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

MKT1

OCTOBER 21, 2024

👋 This is a bonus free edition of MKT1 Newsletter, and the 3rd newsletter in our 3 part annual planning series. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board , use our template library , and attend monthly office hours with Kramer. Subscribe now “At every startup I’ve worked at, we burn 4-6 weeks at the start of the year stuck in the confusion phase between ‘we’ve made this rough plan’ and

Activities 52

Activities Planning Work Management Paid Search Agency 52

Orange Owl Blog

OCTOBER 21, 2024

Unicorn Chronicles CureFit’s Journey to Unicorn Status: A Holistic Approach to Fitness, Friendship, and Wellness Vivek Goel October 21, 2024 Share : Table of Contents Introduction The CureFit journey to unicorn status began in 2016 when CureFit (now Cult.fit ) entered the Indian fitness landscape with a vision to transform how people approached health and wellness.

Startups 52

Startups Lead Ranking Customer Satisfaction Class 52

Experiture

OCTOBER 21, 2024

RevPAR, or Revenue per Available Room, is a key hospitality metric that indicates a hotel’s ability to fill rooms at profitable rates. RevPAR measures how effectively you’re driving revenue from your existing room inventory, combining room occupancy and average daily rate (ADR) into a single figure. Increasing RevPAR isn’t just about selling more rooms – [.

Effectiveness 52

Effectiveness Segmentation Personalization Marketing Automation 52

Trade Press Services

OCTOBER 21, 2024

Research shows that professionals who receive more than 100 emails per day spend 80 hours a year sorting through spam messages. For those who receive only 30-60 external emails daily, 11 hours a year is wasted on junk email. In our digital world, it’s easy to say “yes” to everything, especially when email addresses are required to access information that is valuable and relevant.

Product 76

Product CAN-SPAM Phishing Work Management 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

OCTOBER 21, 2024

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care.

Google 72

Google Ads ROAS eCommerce 72