Seismic
MAY 10, 2024
The sales landscape has never been more competitive. Buyers demand more and make slower decisions, while reps face ever-increasing pressure to do more with fewer resources. In this high-stakes environment, any advantage can make a significant difference. Could artificial intelligence (AI) be the edge you need? Over the past year, generative AI (GenAI) has become an indispensable tool for sales and revenue enablement teams.
The Forward Observer
MAY 10, 2024
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.
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CMSWire
MAY 10, 2024
By going all-in on automation and data to move faster, marketers lose touch with the inherent value of creativity for building audience connections. Continue reading.
Martech
MAY 10, 2024
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Content Marketing Institute
MAY 10, 2024
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MAY 10, 2024
While the decline of print media may seem like a loss for traditional forms of advertising, it represents an opportunity for digital advertising to flourish. Continue reading.
Martech
MAY 10, 2024
Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities. Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree on one core concept: leads are human beings.
CMSWire
MAY 10, 2024
The mobile UX strategies of yesterday are simply inadequate for today's digital environment. Continue reading.
Martech
MAY 10, 2024
Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
MAY 10, 2024
Get the inside scoop on the Apple “Crush” ad controversy, and the importance of empathy and cultural awareness in brand messaging. Continue reading.
Schubert B2B
MAY 10, 2024
Does your company really need a dedicated B2B public relations strategy? Short answer – yes. Here are a few reasons why: Building Credibility and Trust Positive media coverage and transparent communication enhance your company’s reliability and reputation with customers, investors, partners and employees. Training key personnel to serve as subject matter experts for external communications sets up your company as a thought leader in your markets.
Blue Flame Thinking
MAY 10, 2024
You’ve probably heard the trending term Revenue Operations, also known as RevOps, in your marketing circles. You may be wondering what all the fuss is about, how your organization gets there, and what it means for marketing. As you know, the purpose of any marketing investment is to produce revenue. It’s to make target audiences aware of your offering and entice them to buy it, hopefully leading to a lasting relationship with the purchaser.
SmartBug Media
MAY 10, 2024
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
ClearVoice
MAY 10, 2024
Content transcends marketing. It’s the heartbeat of your brand, enhancing every department from human resources to product development. A well-crafted content strategy isn’t just about campaigns and conversions. Powerful content helps break down silos and fosters a culture of collaboration and shared purpose. That strategic content collaboration can bridge departmental divides and be a catalyst for organizational transformation.
SmartBug Media
MAY 10, 2024
Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.
Fuld & Company Blog
MAY 10, 2024
BOSTON – May 10, 2024 – Fuld & Company, a fast-growing research, analytics, and advisory business, is pleased to announce the appointment of Jan Ellsberger as Director General of the European Telecommunications Standards Institute following a successful vote at its 83rd General Assembly in April. Based in Germany, Ellsberger joined Fuld as an Advisory Board Member in February 2024, bringing with him a wealth of expertise in the Automotive and ICT industries.
Huptech Web
MAY 10, 2024
Let us guess—are you a new Shopify merchant? Or someone looking for information on what metrics to track on Shopify? You’ve come to the right place. In this article, we’ll provide you with 8 metrics you should track for your e-commerce store. Before that, get to know where you can find a dashboard to see how well your store is performing and if there are any changes over time.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Seismic
MAY 10, 2024
Imagine your sales team repeatedly missing their goals. Despite everyone’s dedication and best effort, your targets remain just out of reach. With each shortfall, frustration mounts, and morale dips. Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training. A superior sales training tool can: Streamline the learning process Scale to meet your team’s needs while providing measurable results Align perfectly
Valasys
MAY 10, 2024
The latest offering from Apple has become known as the M4 chip. This Apple’s M4 chip is sure to give not only the newest iPads a boost in performance, but all of its devices as well. This move is a leap forward, introducing custom-designed chips from Apple’s side. For the first time, these custom-designed chips are being used for the iPad platform.
Contently
MAY 10, 2024
In content marketing, becoming a thought leader involves more than just sharing information. It’s about influencing opinions, setting trends, and becoming a trusted source in your industry. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.
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